Rushenka Perera

CEO

Sydney, New South Wales, Australia30 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

25+ years of marketing experience
Expert in IT marketing across Asia Pacific and India
Proven track record in lead generation and team building

Stackforce AI infers this person is a seasoned marketing leader in the IT and SaaS industry.

Contact

Skills

Core Skills

Team BuildingStrategic Marketing

Other Skills

Budgetary ControlCreativity and InnovationCrisis ManagementIntegrated MarketingPartner and Alliance MarketingSocial Media and Digital MarketingStakeholder Management

About

25+ years of marketing experience, of which 20 years has been in IT marketing. Factors that differentiate my marketing skills: - Building a collaborative team that is well aligned with all other parts of the business, especially sales. - Innovative thinking and a can do attitude even when faced with shrinking budgets. - Have maintained roles throughout my career across the marketing discipline, so am able to draw on all aspects of marketing. - My ability to not only think strategically, but then to translate that to execution - including the focus on lead generation. Work colleagues and managers have always commended me on this ability and also singled me out for praise. The fast progression in all companies I have worked for is indicative. - Not only cross Asia Pacific Japan experience, but also in-depth marketing in an emerging economy such as India. - The ability to be successful and to breed success via team building in companies that are rapidly changing whether it be through either organic or acquisitive growth. - Innovate and try new marketing vehicles and channels. Specialties: Ability to manage through change. Build and lead teams that execute to strategy. Lead Generation Branding PR Crisis management Investor relations Strategic planning Budgetary control Partner and alliance marketing Social media and digital marketing All blog posts, social posts and views are my own opinion and do not represent the opinions of my employer.

Experience

Sap

3 roles

VP of Marketing

Promoted

Apr 2024 – Present · 1 yr 11 mos

Head of Marketing ANZ

Promoted

Sep 2017 – Mar 2024 · 6 yrs 6 mos

In this role I am responsible for managing the field marketing team in Australia and New Zealand. The team is now known for its innovation and is ability to get things done. Since taking on the role, there has been a turnaround in the way the marketing team and the sales team collaborate which is helping us to meet our demand generation goals. Very proud of the kudos of the marketing team in ANZ and all that the team achieves.

Team BuildingStrategic MarketingCreativity and InnovationIntegrated MarketingStakeholder Management

Director Marketing Operations and Strategy, Planning & Performance

Apr 2016 – Aug 2017 · 1 yr 4 mos

Helps direct development of marketing strategy, and high-level marketing program plans. Recommends priorities for marketing activities, resource allocation, and investment. Is responsible for development and roll out processes and systems needed for efficient and effective marketing. Manages performance management strategic key performance indicator framework, campaign performance and forecasting, marketing budget management, as well as reporting on various major marketing activities.

Pivotal software, inc.

Marketing Director Asia Pacific Japan

Jul 2014 – Apr 2016 · 1 yr 9 mos · Sydney, Australia

Hired into Pivotal to manage the marketing across Asia Pacific and Japan and to setup the field marketing organisation across the region. In the role I manage all aspects of marketing.

Oracle

Marketing Director - Applications Marketing

Oct 2006 – Jul 2014 · 7 yrs 9 mos

Manage the marketing activities for the Asia Pacific region in the applications division of Oracle.

Ssa global

2 roles

Marketing Director

Apr 2002 – Aug 2006 · 4 yrs 4 mos

Manage all aspects of marketing for the Pacific, ASEAN and Indian region via a team of marketing professionals.

Marketing Director

Jan 2002 – Sep 2006 · 4 yrs 8 mos

Computer associates - interbiz

Marketing Manager

Sep 2001 – Apr 2002 · 7 mos

Manage the marketing effort for the Australian and New Zealand region for Interbiz - enterprise applications division of Computer Associates.

Solution 6

2 roles

General Manager Marketing - Global

May 1996 – Nov 2000 · 4 yrs 6 mos

Manage marketing activities for Solution 6, including value chain management, product management, investor relations, public relations, internal communications and branding.