Aishvarya Murali — Co-Founder
We're building Tuco because kids deserve the truth. The truth about what’s in their skincare. The truth about what’s not said on the label. The truth that “safe enough” is not the same as SAFE. Tuco was born at home, its my third child. from my daughter Antara’s eczema. Baby creams did not work, adult creams had cortisol. To quote Shark Tank, 'there had to be a better way!' We went back to nani’s ingredients — saffron, hibiscus, neem. And because our kids deserve a planet worth playing in, we packed it in 100% recycled plastic. Before Tuco, I spent 20+ years building iconic brands in Unilever and Ola — learning how to make people want something (aka marketing). Now I use those skills to make sure what they want IS ALSO GOOD FOR THEM. What I love: Brand Building: Creating long-term brand visions that drive business growth, boost market share, and build customer love. Marketing Strategy: Designing 360° campaigns that turn consumer insights into measurable results — from awareness to conversion. Product Innovation: Developing products that anticipate evolving customer needs, win in competitive markets, and deliver commercial impact. Digital Marketing & Revenue Growth: Skilled in performance marketing, social media advertising, and e-commerce strategies that maximise ROAS, lower CAC, and scale revenue sustainably. Team Leadership: Building and leading high-performing teams that hit ambitious targets while staying true to brand values. Back to tuco... We're not just another kids' care brand – we're a movement. We're a community of parents, caregivers, and kids who believe in the power of gentle, effective, and sustainable products. We're passionate about creating products that not only work but also make a difference in the lives of India's kids.
Stackforce AI infers this person is a Consumer Goods Marketing Expert with a focus on sustainable product development.
Location: Bengaluru, Karnataka, India
Experience: 18 yrs 3 mos
Skills
- Brand Management
- Product Strategy
- Marketing Strategy
- Digital Marketing
Career Highlights
- 20+ years of brand building experience.
- Expert in sustainable product innovation.
- Proven track record in driving marketing strategies.
Work Experience
tuco kids
Co-Founder (2 yrs 9 mos)
HealthifyMe
Consulting CMO (1 yr 4 mos)
Hector Beverages
Marketing Consultant (4 mos)
YourStory Media
Brand Consultant (1 yr 6 mos)
ZestMoney
Head Of Marketing (2 yrs)
Spring Marketing Capital
Brand Strategy Consultant (11 mos)
Ola (ANI Technologies Pvt. Ltd)
Head Of Marketing (1 yr 5 mos)
Furlenco
Vice President, Marketing and Growth (3 yrs)
Unilever
Marketing Manager - eCommerce (1 yr 5 mos)
Marketing Manager - Coffee and Gifting (1 yr 7 mos)
Senior Brand Manager - Hair Care (1 yr 3 mos)
Senior Brand Manager - Pureit (2 yrs 11 mos)
Area Sales and Customer Manager - Premium Products (2 yrs 7 mos)
Cadbury plc.
Key Account Manager - Modern Trade (1 yr 3 mos)
Summer Intern (3 mos)
Education
PGDM at SPJIMR SP Jain Institute of Management & Research
Bachelor of Commerce at Stella Maris College
HSc at Good Shepherd Higher Secondary School
