Karmagna Raval

Digital Marketing Specialist

Mumbai, Maharashtra, India5 yrs 6 mos experience

Key Highlights

  • Expert in digital marketing and performance strategies.
  • Strong background in marketing for diverse industries.
  • Proven track record in managing high-impact campaigns.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2C marketing strategies.

Contact

LinkedIn

Skills

Core Skills

Digital MarketingPerformance MarketingMarketing StrategyPublic Relations

Other Skills

AdvertisingAffiliate MarketingAutoCAD MechanicalBrand ManagementBrand StrategyBrandingCDPCPICelebrity EndorsementCommunicationContent MarketingCost Per Lead (CPL)Data-driven strategiesDigital StrategyFacebook Ads

About

"Michael Jordan play balls, Charles Manson kills people, I talk! Everyone has a talent. " - Nick Naylor Maybe this is the best statement to define Karmagna Raval. Karmagna has completed his engineering from Gujarat Technological University (GTU) in the Mechanical engineering stream and he is extremely zealous in the field of automobile. A passionate communication professional, marketing and branding enthusiast has earned his master's degree in Communications from KJ Somaiya Institute of Management - Mumbai. During his MBA he worked as a content developer for the bestseller book “Strategic Brand Management” published by Pearson publication and co-authored by Kevin Lane Keller, Ambi parmeshwaran and Isaac Jacob. During his MBA time, he closely worked with his mentor prof Isaac Jacob and developed his interest in marketing and communications. During his MBA he was a senior member in the official E-cell of KJ Somaiya and explored his entrepreneurial acumen. He worked with several start-ups in healthcare, fashion, HORECA and Ed-tech industries. Karmagna did his internship with Mumbai based infrastructure company having an exclusive licence of fashion Residencies by Fashion TV. He worked as a marketing and PR intern and explore media buying, radio campaigns, celebrity endorsement, branding and performance marketing, agency relations, offline advertisements etc Karmagna Raval completed his first stint with TATA group brand, TATA AIA Life Insurance, in Strategic Management. He has joined as a Management trainee program called RISE (Rakshakaran In Steering Excellence) which is industry known flagship program of TATA AIA Life. Currently Mr. Raval is working with NEWJ, a media tech startup backed by Jio Platforms as a marketing lead and handling Marketing front. Karmagna believes in continuous development and upgrading skills. Believes in teamwork and strong work ethics. Pleasure to connect. You can contact on karmagnaraval01@gmail.com

Experience

Nobel hygiene pvt. ltd.

Digital Marketing Manager

Jan 2025 – Present · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

  • Nobel Hygiene is a leading FMCG player in the hygiene industry, dominating the adult diaper market in India with its brand Friends, which holds the highest market share. The company also offers a strong portfolio of baby diapers Teddyy and Snuggy, Sanitary Pads Rio, and other personal hygiene products.
  • As a Digital Marketing Manager at Nobel Hygiene, I oversee paid media, programmatic advertising, Google Ads, Facebook Ads, other DSPs, and ad exchanges. Additionally, I manage CDP and retention tools to enhance customer engagement. I also handle SEO strategies while serving as the digital custodian of Nobel Hygiene, ensuring a strong online presence and performance-driven marketing execution.
Paid MediaProgrammatic AdvertisingGoogle AdsFacebook AdsCDPSEO+2

Christy

Digital & Performance Marketing Lead

Jun 2024 – Jan 2025 · 7 mos · Mumbai, Maharashtra, India · Hybrid

  • Led Paid Marketing in UK market & Launched US marketing operations
  • Led digital and performance marketing strategy, driving revenue growth through paid media, SEO, and affiliate marketing.
  • Managed and optimized Facebook Ads, Google Ads, and other paid channels to maximize ROAS and customer acquisition.
  • Spearheaded key seasonal campaigns, including Black Friday, Christmas, and product launches, ensuring high-converting creatives and messaging.
  • Enhanced e-commerce performance through data-driven strategies in Google Analytics 4 (GA4), Klaviyo (CDP)
  • Scaled organic traffic via SEO initiatives and coordinated with agency partners for content, technical, and backlink strategies.
  • Owned the end-to-end funnel, from brand awareness to conversion, leveraging A/B testing and customer insights.
  • Led cross-functional collaboration with product, creative, and merchandising teams to align marketing efforts with business goals.
  • Drove international expansion, launching paid media strategies for the USA market.
Paid MarketingSEOAffiliate MarketingFacebook AdsGoogle AdsData-driven strategies+4

Newj

Manager - Digital marketing

Feb 2022 – May 2024 · 2 yrs 3 mos · Mumbai

Tata aia life insurance

2 roles

Assistant Manager (Distribution Strategy & Initiatives)

Aug 2021 – Feb 2022 · 6 mos

Management Trainee

Aug 2020 – Aug 2021 · 1 yr

A&o realty

Marketing And Public Relations Intern

Apr 2019 – Jun 2019 · 2 mos · Mumbai Area, India

  • Marketing & PR Intern at A&O Realty
  • Worked as a marketing strategists
  • Worked under following projects
  • Influencer Marketing strategy
  • Celebrity endorsement activity and strategy
  • PR campaigns
  • Radio & Print media planning and Execution
  • Dealing & Negotiating with Agencies and Media companies

Education

K J Somaiya Institute of Management

Master of Business Administration - MBA

Jan 2018 – Jan 2020

Government Engineering College (GEC) Bhavnagar

Bachelor of Engineering - BE — Production Engineering

Jan 2013 – Jan 2017

gyanmanjari higher secondary school

Science

Jan 2011 – Jan 2013

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