May 2021 – Dec 2021 · 7 mos

• Handled everything on the Marketing side of things: From
• 1. SEO: Indexing issues, On page optimisation, Content optimisation
• 2. Social: Linkedin outreach automation, Social posts
• 3. Email Marketing: Personalised emailers to warm up the Doctors to the concept of Rankipedia

May 2020 – Jun 2021 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Handling Digital Marketing planning for multiple products: BeepNRide, BeepNVisit, BeepNBook in terms of strategy, Social Media, SEO & ORM.

May 2020 – Nov 2020 · 6 mos

• Handled close to 30 Dental clinics creating Lead generation pages on ClickFunnels & ran Facebook ads bringing 30 to 50 leads per clinic per month.
• Used Zapier & Go HighLevel CRM for Leads automation.

Apr 2019 – Apr 2020 · 1 yr · Bengaluru Area, India

• Led Quick Ride’s entire Digital Marketing landscape in all ​9 Tier-1 Indian cities​ : Acquisition, Performance, Retention & Remarketing; Social Media Marketing, App Marketing, Branding & PR Activities with a 10 member team. Managed a Paid Ads budget of upto 1Cr/month.

Jul 2018 – Apr 2019 · 9 mos · Bengaluru Area, India

• Headed Rapido’s Digital Marketing (Acquisition, Social Media Marketing, ORM, Content, ASO, App Marketing), Retention, Branding & PR Activities via a 12 member team. Managed a Paid Ads budget of 1 Cr/mo and Grew the no. of Rides by ​4X & improved the ROI by 30% over a span of 3 months​. Began the PR led activities giving good coverage over multiple platforms. Did a Brand Lift via Branding campaigns reaching ​5M users in 3 months​.

Oct 2017 – Jun 2018 · 8 mos · Bangalore

• Taught Digital Marketing to ​100+​ working professionals, students, etc. I conducted both ​Online and Offline​ classroom training of entire Digital Marketing curriculum. Completed ​5 batches​ each of 2.5 months duration.

May 2016 – Jul 2018 · 2 yrs 2 mos · Bengaluru Area, India

• We at Marketo Labz help great companies become irresistible to customers and unstoppable in the marketplace by creating and implementing ROI-focused marketing strategies that attract adoring fans & followers, systematically increase subscribers, and geometrically grow sales & revenues.
• Simply put, we are a Bangalore based Digital Marketing startup specializing in Web Presence, Digital Marketing, Social Media Marketing, Branding, Sales Funnel Optimization Content, Design & other marketing services.
• The founding team has more than a decade of experience working in the creative and digital space with some of the best IT companies and marketers of the world!
• We are committed to helping you brand grow in an impactful way!

Nov 2015 – Mar 2016 · 4 mos

• I worked as an Internet Marketing Consultant for the World's Best Digital Marketer, Neil Patel in the Advanced Sales Funnel Consulting Program. I was one of the 6 member team who handled various clients from across the globe ranging from startups to million-dollar companies. Primarily worked with Vignesh Kumar & Kevin Hawkins.
• a. Understanding their current Marketing activities & pain points.
• b. Competition Research and positioning
• c. Creating a customized Sales Funnel Map (Marketing Strategy) to beat the competition & grow the company.
• d. Website, Social Media, Web Analytics improvements, Sales Funnel Optimization
• e. Weekly meetings on Skype with all clients.
• Used tools like:
• Unbounce, Lead Pages,
• Mind Meister - Mind Maps,
• HotJar, Crazy Egg, Google Analytics,
• Google Adwords, Google Search Console,
• Hootsuite,
• Mail Chimp,
• Basecamp, Asana, Slack, etc.

Aug 2014 – Nov 2015 · 1 yr 3 mos · Bengaluru Area, India

• Digital Strategy, roadmap & marketing for units like Retail, Energy,Oracle, SAP, Life Sciences, etc.
• E-Mail Marketing on Eloqua
• Lead Generation
• Social Media Presence, Listening & Marketing : Facebook, Twitter, YouTube, LinkedIn
• Social Ad campaigns, Social Selling, Social buzz via SOV for campaigns.
• SEM/PPC : Paid Campaigns on LinkedIn, Google, Tech sites
• Web Analytics : Nabler / Omniture
• Search Engine Optimisation
• Event Planning & Digital Promotions
• Microsite creation, design, UI, usability, framework suggestion on Eloqua

Jul 2011 – Jul 2014 · 3 yrs · Bangalore Urban, Karnataka, India

• 1. Campaign Planning & Execution :
• a) Work along with A/NZ Demand Programs team members by identifying, planning, coordinating and executing demand generation campaigns
• b) Review the Campaign Maps & suggest changes before finalizing & implementing them.
• c) Execution of lead generation, opportunity creation programs planned on quarterly/yearly basis along with other team members.
• d) Carry support to business growth and development through the execution of marketing objectives & policies.
• 2. Competition Research :
• a) Conduct competition research studies defined by senior professionals and management in the A/NZ marketing team
• b) Liaise with suppliers, customers and other agencies to ensure the organization is well informed on changing market conditions and trends
• c) Identify market opportunities and advises on the development, coordination and implementation of plans for the IBM promotional activities through website and social media.
• 3. Digital Marketing :
• a) Website : Coordinate and participate in Website development and management, through initial Web concept and testing to ongoing monitoring of market success
• b) Web Analytics : Generate & study Web Analytics reports of the IBM A/NZ sites and provide in-depth analysis and recommendations to the internal and external (agencies) stakeholders.
• c) Social Media : Handle YouTube & Twitter sites and help in Brand Building activities and promotion of the company.
• d) Process Improvement: Simplifying the Digital marketing steps which help us to work better with the Web Production Teams & Campaign Planners teams.
• e) Execute the Digital part of all the Marketing campaigns.

Nov 2008 – Jul 2011 · 2 yrs 8 mos

• 1. Market/Competition Research:
• a) Carried out Market Research on the industry trends and suggest recommendations on the existing services.
• b) Extensive competition research on products & recommend on content updates as a part of the web strategy and re-positioning of the services.
• c) Roll out a marketing plan on the Sales and promotions, advice on distribution channels.
• 2. Internal Communications :
• a) Assist and coordinate in the marketing plans & surveys which affect the overall business & positioning of the company by participating in various IT surveys (like DQ Top 20, Zinnov, PC Quest, and EDGE Magazine). This involved interacting with employees, collection of the data and meeting the deadlines.
• b) Internal Newsletters: Working with the design team on implementation on the concept.
• 3. Digital Marketing :
• a) Led the 360º Digital Marketing initiatives from SEO/SEM, Social Media Optimization, Website Updates & Maintenance, Blogs, Competition Research, Web Analytics Report sent to all the group Heads of the company etc.
• b) Generating leads through Online Campaigns and tracking through Web Tracking Tools
• 4. External Communications:
• a) Assisting in the Press Conferences, interactions with Media listing & communicating with the Press Publications, PR Agencies, etc.
• b) Worked with a few external consulting agencies to keep abreast of the changing market conditions and new trends to stay ahead of the competition
• 5. Campus Branding:
• a) Campus Advantage Program: Spearheaded a program on Bridging gap between the college and corporate and at the same time, help Sonata gain visibility in the Engineering colleges as a part of the Branding Activities. Regular Interactions with the top 5 Engineering colleges of Bangalore Principals, Placement Officers and Social networking with the Campus leaders.
• b) Conceptualized/organized an event for BMS College of Engineering. (UTSAV-SONATA CUP)
• c) Interaction with the fresher’s of Sonata on branding ideas.