May 2023 – Sep 2025 · 2 yrs 4 mos · Bengaluru, Karnataka, India

Sep 2021 – Jun 2023 · 1 yr 9 mos · India

• Brand lead for Seller Marketing in Meesho
• Setup the supply growth brand function in Meesho by working on the 0-1 journey of the brand by defining the mission, vision along with the long term scale up strategy.
• Worked on the first ever Annual Operating Plan (AOP) for the board in 2021 outlining the communication, content and marketing strategies.
• Hired and scaled the org across ATL, BTL, Social media, Research and Business Analytics.
• Scaled Unaided Awareness of the brand by 7X in 10 months by launching 5 integrated (360 degree) media campaigns, which aided high scale acquisition of 8 lakh sellers
• Scaled Instagram to 50K followers in 5 months and making it more engaged channel, by leap frogging Amazon and Flipkart.
• Worked with the central PR team to build Meesho’s thought leadership by creating 100+ opportunities to gather earned media.

May 2017 – Sep 2021 · 4 yrs 4 mos · Bangalore

• Amazon User Growth - Brand Manager
• Responsible for planning the GTM to unlock the mission of acquiring 100MM customers.
• Created communication and media strategy for gaining faster deeper penetration in Tier 2 and 3, post which the Non-metro customer acquisition improved by ~36% YoY in FY20.
• Launched new brand campaign strategy for Amazon Fashion – ‘Har Pal Fashionable’ in February 2020 which improved TOMA for brand by 400 bps and consideration by 300 bps.
• Worked on the first ever brand partnership of Amazon Fashion, which was executed with Filmfare Awards.
• Amazon Seller Growth - Brand Specialist
• Responsible for planning and executing integrated brand campaigns, including ATL and BTL to acquire new sellers.
• Improved TOMA by 2300bps and brand preference by 2200bps, aiding high scale acquistion of 5 lakh new sellers in less than 2 years.
• Worked on launch of strategic seller led programs of Amazon Saheli, Amazon Karigar and Small Business Day to aid engagement and retention of sellers.
• Launched the first ever packaging innovation #StoryBoxes for Amazon India, which garnered INR 150 MN of earned media.

Apr 2016 – Jun 2016 · 2 mos · bangalore

• 1) Developed and piloted pan India radio property to increase brand awareness of ‘Sell On Amazon’
• 2) Created seller segmentation by developing a seller mind map to identify viable target groups and their needs
• 3) Worked with Big FM to develop content for the radio property and made the media plan

May 2014 – May 2015 · 1 yr · Mumbai, Maharashtra, India

• 1) Rebranded ETV Gujarati and ETV Kannada to Colors Gujarati and Colors Kannada in March 2015
• 2) Improved the trending reach of Colors Gujarati by ~60% and Colors Kannada by ~35%
• 3) Planned and drove strategic launch campaigns for new shows to drive reach and awareness
• 4) Worked with the On-Air-Promotion team to prepare show promos for cross channel promotions
• 5) Created social media pages for the regional channels and worked with agency to maintain daily engagement