Nov 2017 – Present · 8 yrs 4 mos · Gurgaon, India · On-site

• India’s largest EV-as-a-Service platform with a mission to electrify all last mile deliveries. Building complete full stack EV ecosystem providing EV+driver led robust delivery services to all large Ecommerce, food, pharma, taxi, grocery, Hyperlocal businesses. Deployed 15k EVs and plan to deploy 100k EVs soon.

Aug 2016 – Nov 2017 · 1 yr 3 mos · Gurugram, Haryana, India

• Ensuring newer heights for MobiKwik and driving towards profitability
• Leading all online and offline Marketing Initiatives
• Growing the Marketeers in my Team to stellar performers
• Keeping ROI & efficiency as the core of Marketing led Growth
• Driving App, Web Growth to get MobiKwik emerge as No.1 Payment Instrument in India & beyond

Nov 2015 – Aug 2016 · 9 mos · Gurugram, Haryana, India

• Acquisitions, Marketing Strategy, User Growth, Revenue & GMV Growth, P&L Management, Product Innovations, Growth Hacking, Merchant Marketing, Brand, Advertising Revenues and more
• Acquisitions & Traffic Growth – Bringing CAC down with steady focus on quality user growth
• Marketing Strategy – Ensuring Mobikwik to be on top of customer’s mind with minimum spends
• Growth Hacking – Google, ASO, CPI, SEM, Affiliates, Display, Referral, Push Notifications, Mailers, Social and more
• Revenue/GMV Growth – Staggering GMV growth, both from e-commerce as well as from Recharge
• Heading P&L – Managing marketing costs effectively & prudently
• Team Management – Effectively growing a team of digital, offline, design, social marketers
• Product Innovation & Growth – Products like referral, nearby and more
• Campaign Management – Campaigns which have seen highest ever GMV, Traffic and acquisitions
• Data led Growth – Pruning data in a way to maximize MAUs month over month
• Merchant Marketing & Transactions growth @ Grofers, MMT, IRCTC, Big Bazaar, Myntra, Shopclues & many more
• Brand Management – Steering Mobikwik to be the champion in the Cashless Economy
• Advertising Revenues – Driving Monetization @ Mobikwik with various native and other ad formats

Jan 2015 – Nov 2015 · 10 mos · Gurgaon

• Helping the founder setup the business
• Raising funds & Business development
• Recruitment & Pivoting
• Marketing & Business Strategy
• Digital Marketing support

Nov 2014 – Nov 2015 · 1 yr · Greater Delhi Area

• Acquisitions - Grew Mobile App ecosystem: Instrumental in growing Snapdeal daily app acquisitions by 5X with multiple interventions, Drove Mobile Revenue contribution. Maintained top 10 rank on AppStores along with focus on customer acquisition rather than just visits.
• Cross-industry Alliances: Devised cross industry partner offers program which has been copied by many. Inroads in brands like Dominos, Pizza Hut, Gaana, Ola, Yatra, MMT, Goibibo, Saavn, Freecharge, Telcos, Banks and many others.
• Strong OEM Relationships: Pre-embed Snapdeal App; relationship based arrangements with leading OEMs like Microsoft, Micromax, Apple, Intex, Samsung, HTC, Lava, Karbonn, Asus, Xiaomi, Lenovo, LG, Gionee and many others.
• Strong Telco Relationships: Known for my relationships in the industry, done tie-ups with all top telco brands in the country viz. Airtel, Vodafone, Idea, Tata, Aircel, Reliance Jio and RCom for joint GTM programs.
• App Growth Hacker: Drove various new strategic interventions with the Tech & PMO teams - pop-ups on website, interstitial on msite, rich notifications strategy, user cohorts, A/B testing, App Referral programs, App enhancement etc.
• Mobile GMV Growth: Successful launched high profile Mobile App events like AppFest, App Weekends, App EOSS which drew great traction for Snapdeal Mobile App, so much so that we featured as high as No.1 on AppStores.
• Led Affiliate Campaigns – Handled over 50+ affiliates with huge budgets & with efficient spends across CPI/CPA/CPS models with FB, Google, top affiliates across the globe, adept in native, programmatic buying.

Jan 2013 – Nov 2014 · 1 yr 10 mos

• Acquisition Strategy
• 4G Launch Specialist
• Product Pricing
• Circle Sales Force Management
• 4G Branding & Product Enhancement
• Alliances and Bundling
• Channel Productivity Enhancement
• Device Portfolio & Supply Chain Efficiency
• 4G Launch Specialist: Have handled project of launching Airtel 4G in key Indian cities viz. Bangalore, Pune, Kolkata, Chandigarh, Ludhiana & Jalandhar so far. Also, been key in launching India's first 4G smartphone, voice and data services
• Drive All India Acquisitions: Handle end-to-end marketing along with circle execution management to increase 4G acquisitions and customer usage. Devise and implement programs for better sales & marketing of Airtel 4G.
• Pricing & Revenue Strategy: Launched new pricing plans, new packs basis customer usage and market offers which catapulted 4G sales by 5x. Launched India’s 1st 4G Smartphone in Bangalore.
• Branding, ATL, BTL: Planning and executing All India promotion campaigns on 4G. Driving digital campaigns, press, radio, hoarding campaigns along with BTL leafleting activity & own retail/own base promotions.
• Partner productivity & sales efficiency: Launching new schemes, manage GAC, drive sales efficiency, control churn and gun for higher ARPU in one of my key deliverable month-on-month.
• Alliances & Device portfolio: Tie-up and alliance with various smartphone, laptop, smart-TV product OEMs along with LTE device manufacturers & content players with full GTM plan.
• 4G VAS portfolio: Video-on-Demand, Games-on-Demand, Live TV bundling with data plans and smartphones.

Jun 2011 – Dec 2012 · 1 yr 6 mos

• Handling Sales, Service, Strategy & Operations for the Airtel DTH business at an All India level.
• Take care of various special projects and business launches.
• Competitive benchmarking, field-force management etc.
• All India Sales & Distribution: Drove distributor appointment, retail expansion, SOGA tracking, FOS productivity, primary-tertiary tracking, & other key business agendas on a country level. Expanded DTH’s distribution depth & width.
• Acquisitions Strategy: Regular market visits for insights on acquisition strategies and their implementation from CEO’s office. GAC play, Airtel branding & display correction, Weak SOGA markets planning, AOP formulation and strategy
• Annual Operating Plan: All India yearly & monthly planning for sales & distribution numbers planning was done by me in collaboration with All India ZBM’s & Hub Heads across 4 hubs.
• All India Sales Automation: Insightful & timely enablers for KPI tracking & performance management of All India sales team. Ran “TSM-1” contest for All India Sales team, responsible for Sales Incentive Plan (SIP) Automation.
• Team Handling: Improved team’s efficiency with right guidance. Improved attitude & business sense of reportees.
• CEO Reviews & Sales Dashboards: STORM (Sales Team Operating Review Meeting), monthly review with Mr. Ajai Puri (CEO) was always conducted efficiently.
• Special Projects: Instrumental in successful projects – DTH Sales head appointment & training, Digitization Opportunity, OneAirtel Synergy with Distribution, along with all specific CEO dashboards & reviews.

May 2010 – Jun 2011 · 1 yr 1 mo

• Handling the Airtel DTH Business National Sales

Oct 2008 – May 2010 · 1 yr 7 mos

• Strategy Projects, Operations, Reporting and Governance, Sales Support, Account Intelligence, Competitive Benchmarking and Business Analysis
• Strategy Development: Supported Dell-Perot Systems Integration, Instrumental in creating Regional Strategy for APAC, BU strategy for Financial Services and Insurance (FSI) market, Launched FICCI National Skill Summit.
• Sales Support: Launched “Ace the Case” strategic insights for senior management decision making. It included FSI updates (FOCUS), Competitor Benchmarking, News Analytics, & Industry Reports Analytics as deliverables.
• Account Intelligence Program: Conceptualized & executed Account Intelligence Program for the Healthcare/Insurance vertical client executives, account mining and account growth planning.
• Loyalty Program Business Offering: Suggested three progressive lines of business models under the loyalty banner to launch Perot Systems in the Loyalty Market as my Management trainee project.

Jul 2008 – Oct 2008 · 3 mos

• Developed the Loyalty Program offering to launch Perot Systems in the Indian market

Apr 2007 – Jun 2007 · 2 mos

• My Summer Internship Project:
• Market Research Report-Indian Enterprise Applications Market 2005-15
• Market Research Report-Indian Enterprise Portals Market 2005-15
• Research Articles on Virtualization for Frost-Wipro Tech Magazine

Sep 2005 – Jun 2006 · 9 mos

• Awarded an 'A' during the Technical Training held at Infosys, Mysore
• Hosted the GEC Anniversary event, Mysore
• Worked as a Software Engineer on Fujitsu-Contentbiz Project, Pune