Kritika Bajpai

Digital Marketing Specialist

Mumbai, Maharashtra, India14 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over a decade of experience in marketing and business development.
Expert in market analysis and competitive strategy formulation.
Proven track record in driving innovation and delivering results.

Stackforce AI infers this person is a Marketing and Business Development expert in the industrial lubricants sector.

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Skills

Core Skills

Marketing StrategyPortfolio ManagementSales Management

Other Skills

AnalysisAnalytical SkillsBusiness AnalysisBusiness DevelopmentCommunicationCustomer Relationship ManagementCustomer ServiceEnglishManagementMarket AnalysisMarketing CampaignsMarketing ResearchMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPoint

About

With over a decade of experience in marketing and business development, currently serving as Senior Manager - Marketing at PETRONAS Lubricants International, the focus is on market analysis, segment strategy, portfolio and pricing optimization in the industrial lubricants sector. Known for a strategic approach and strong analytical skills, my work involves identifying emerging opportunities, crafting competitive strategies, and fostering collaboration to meet organizational objectives. Dedicated to driving innovation and delivering results, the mission is to navigate dynamic markets and create value in the industrial lubricants domain.

Experience

Petronas lubricants international

2 roles

Senior Manager - Marketing

Promoted

Aug 2025 – Present · 7 mos

Market AnalysisSegment StrategyPortfolio ManagementPricing StrategyMarketing CampaignsCustomer Relationship Management+1

Manager - Marketing

Mar 2022 – Sep 2025 · 3 yrs 6 mos

Market Analysis:
In-depth market research to understand industry trends, customer needs, and competitive landscape within the industrial lubricants segment.
Identify emerging opportunities and threats to develop effective strategies.
Segment Strategy:
Development and Implementation of both segment-specific and channel specific (direct and indirect) marketing strategies and plans that align with overall company goals.
Spearhead the development and enhancement of the Distributor Value Proposition.
Defining target customer segments, product positioning, and pricing strategies.
Collaborate with cross-functional teams to ensure alignment and execution of strategies.
Service and Product Portfolio Management:
Managing industrial lubricants services and product portfolio, including product development, pricing, and lifecycle management.
Monitor product performance, analyze sales data, and recommend product enhancements or discontinuations.
Sales Support:
Work closely with the sales team to provide them with the necessary tools, training, and resources to effectively promote and sell industrial lubricant products.
Customer Relationship Management:
Building and maintaining strong relationships with key customers in the industrial sector.
Gather customer feedback to understand their needs and preferences, incorporating them into product and service improvements.
Marketing Campaigns:
Development and Execution of marketing campaigns, promotions, and product launches tailored to the industrial lubricants segment.
Craft compelling Above-the-Line (ATL) and Below-the-Line (BTL) communications tailored for the segment.
Track and measure the performance of marketing campaigns, adjusting strategies for optimal results.
Drive brand growth and enhance market positioning through innovative marketing approaches.

Market AnalysisSegment StrategyPortfolio ManagementPricing StrategySales SupportCustomer Relationship Management+3

Totalenergies

Manager OEM WSS

Mar 2021 – Feb 2022 · 11 mos · Mumbai, Maharashtra, India

Responsible for segment volume and GMVC target through a Team size of 15 of Workshops business (900 - 1000 OEM dealers) at the national level.
Effective communication with global OEM KAMs to understand the developments, strategies and promotions at global/national level.
Analyze data & key products sales to ensure desired focus on right products.
Ensure effective implementation of all Centrally coordinated Strategies, Promotions, Campaigns, etc.
Effective communication to AM sales teams on all promotions & review of such schemes.
Analysis of secondary sales through the network and take corrective action for improvement in different areas.
Ensure excellent relationship with OEM, dealers/offices for best results.
Monitor and provide periodic support to reporting officers to execute their functions as per desired objective and to recommend
for training which will enhance their productivity.
Recommend for local scheme for secondary network to improve secondary sales in high potential markets/segments.
Ensure all aspects of the company’s Health and Safety Policy are adhered to.

Valvoline cummins pvt ltd (india)

Business Manager

Oct 2016 – Mar 2021 · 4 yrs 5 mos · Mumbai Area, India

Managing growth of C&I segment in Maharashtra & Goa; ensuring GP and profitability of the region & company
Supervising primary sales with dealer network by supporting adequate secondary
Building & strengthening the secondary sales network at dealership level; achievement of secondary sales targets for the given territories
Devising & managing the Sales Team and ensuring profitability and growth of operations
Designing sales strategy and reaching out to the unexplored market segments for business expansion
Planning sales forecast in terms of volume, GP and product for proper planning and implementation of the same
Developing & implementing mid-term business plans and annual/monthly sales budget for assigned products
Identifying new streams for revenue growth and consistently achieving annual sales target for assigned product
portfolio
Analyzing market trends and tracking competitors activities and provide valuable inputs for fine tuning sales and marketing strategies
Developing strong market knowledge of existing and potential clients and ensuring business growth opportunities aligned to company’s strategic plans
Conceptualizing strategic product marketing plans for a product or product line through market research, competitive analysis, pricing, customer engagement and business planning.

Hilti

Technical Application Engineer

May 2015 – Aug 2016 · 1 yr 3 mos · Mumbai Area, India

Develop high level contacts within the designated accounts/projects in the portfolio through architects, builders, PMC's, contractors.
Penetration of products among key clients, new projects in the assigned territory & customer base growth.
Actively & effectively demonstrate products to the customer for the territory.
Develop specific Value Propositions, based on the account's/projects critical success factors and effectively communicate to all involved in the overall development of the account.
Manage relationships with Consultants, Architects, Government & Corporate sector clients
Negotiate Rate Contracts or Trading agreements
Ascertain the depth of penetration of competitive products and services within the assigned accounts and in turn help in aligning with marketing strategies.

Otis elevator company

Senior Executive Sales

Jun 2013 – May 2015 · 1 yr 11 mos · Pune Area, India

Research & Identify new clients for the company
Identifying opportunities in the market and forecast revenue opportunities that will accrue with such clients
To pitch for product by preparing proposals, presentation and concept notes
Customizing value propositions with clients and giving them the best deal
Establishing strong B2B relationships with consumers and architects etc
Initiating Marketing activities to increase the awareness about the new product in the target space
Closing the deals with customer
Involving construction and service team for proper execution of project
Coordinating with factory for product specification and material shipment.
Handing over of the elevator by having a small ceremony
Generating repeat orders
Handling major customers
Market survey and responsible for each gain and loss.
Training of team members