Vani bhemarasetty

Product Manager

Bengaluru, Karnataka, India7 yrs 3 mos experience

Highly Stable

Key Highlights

Expert in bridging marketing strategy and execution.
Proven track record in leading digital transformation projects.
Skilled in optimizing MarTech stacks for measurable results.

Stackforce AI infers this person is a MarTech Solutions Architect with a strong focus on data-driven marketing strategies.

Contact

Skills

Core Skills

Solution ArchitectureAdtechAdobe AnalyticsTechnical Consulting

Other Skills

Adobe Experience CloudAdvertisingAgile MethodologiesAnalytical SkillsAnalyticsAudience segmentationBig DataBusiness AnalysisBusiness StrategyCDPCoachingCustomer DataData AnalyticsData ManagementData Science

About

I’m a Solutions Architect with 8 years of experience across Adobe and Appsflyer, operating at the crossroads of MarTech, AdTech, and performance marketing. I help businesses make smarter marketing bets with better data, better tools, and way fewer assumptions. From stitching together user journeys with MMPs like AppsFlyer to scaling full-funnel acquisition and remarketing strategies, I partner with teams to move the metrics that actually matter. I've led complex digital transformation projects, implemented end-to-end marketing tech stacks across web and mobile, and built solutions that fuel growth not just reports. 🔥 What I focus on: Scalable user acquisition and remarketing strategies Performance marketing powered by accurate, real-time measurement MMP implementation and optimization Bridging pre-sales vision with post-sales execution Solving business problems with tech that works I work with marketers, product owners, and C-suites to make sure their MarTech stack isn’t just ticking boxes but it's driving real results.

Experience

Appsflyer

Solutions Architect

Oct 2024 – Present · 1 yr 5 mos · Greater Bengaluru Area · Hybrid

Helping brands cut through the noise in mobile marketing.
I partner with high-growth businesses to make their marketing smarter, cleaner, and way more accountable. From data-driven attribution to advanced audience segmentation, I bridge the gap between strategy and execution, so teams stop guessing and start scaling.
High-Level Responsibilities & Tasks
1) Cultivate and maintain relationships with C-level executives and senior business stakeholders.
2) Develop strategic account plans in collaboration with Sales, Customer Success Managers, and Partners.
3) Conduct Discovery sessions, Requirements gathering, and Problem Mapping to analyze impact and ROI.
4) Prepare Point of View (POV) documents, Technical Cases, Product Demonstrations, Proof of Concepts (POC), and Bills of Materials (BOM).
5) Respond effectively to RFPs/RFIs, providing solution flows and architectural design.
6) Lead Value Realization and Product Deep Dive workshops to showcase capabilities and align expectations.
7) Enable partners and evangelize products to maximize value and adoption.
8) Support Go-To-Market strategies, pipeline generation, and business development activities.
9) Organise and participate in marketing events to promote solutions and build brand awareness

REST APIsSolution ArchitectureSolution SellingSolution ImplementationTechnical Solution DesignAdtech+3

Adobe

2 roles

Technical Consultant - Adobe Consulting Services

Promoted

Sep 2022 – Oct 2024 · 2 yrs 1 mo · On-site

At Adobe, I wasn't just implementing tools , I was shaping the backbone of digital strategy for large-scale, high-stakes clients. From Adobe Analytics to Real-Time CDP, I brought the full Experience Cloud to life, stitching data, personalization, and customer journeys into one coherent ecosystem.
Here’s what actually went down:
Led multi-domain, cross-solution go-lives with zero drama, just clean execution.
Spearheaded renewals through solid consulting work and trust built over time.
Took ownership of pre-sales: designing solutions, demoing real use cases, and tailoring value props to win deals.
Published technical blogs on Adobe Experience League and Tech Blog to demystify Adobe’s stack.
Trained internal teams, spoke at webinars, and acted as an internal product evangelist.
This wasn’t a cookie-cutter consulting gig. It was about making Adobe’s ecosystem work for the business, not the other way around.