Lavish Kumar

CEO

New York City, New York, United States25 yrs 4 mos experience

Highly Stable

Key Highlights

Expert in Digital Marketing Transformation across Pharma Industry
Proficient in MarTech and AdTech solutions
Strong background in Omnichannel Marketing Strategy

Stackforce AI infers this person is a Digital Marketing Expert specializing in MarTech solutions for the Pharma industry.

Contact

Skills

Core Skills

Digital Marketing StrategyOmnichannel MarketingProgram ManagementDigital Factory Setup

Other Skills

Content ManagementDashboardingKPI/metrics definitionRisk ManagementChange ManagementStakeholder ManagementDigital StrategyMarketing StrategyData GovernanceMulti-channel MarketingProject ManagementGlobal DeliverySolution ArchitectureProject DeliveryIntegration

About

Digital Marketing Expert with experience in Omnichannel Marketing Strategy, Consulting, Solution Architecture, Planning, Design, Development, and Delivery of solutions using a wide range of technologies. Leading Digital Transformation across the Pharma Industry by enabling Intelligent Mar-Tech and Ad-Tech solutions across the HCP, Patient, and Consumer Marketing within Commercial Sales and Marketing space. Specialties:- - Digital Marketing Strategy - MarTech Solution Architecture - Content Strategy and Supply Chain Transformation - Campaign and Content Metadata Management - Marketing Automation Platform Implementation (Adobe & Salesforce) - Content Management System - Digital Asset Management - Content Hyperpersonalization (push and pull channels) and MLR approval - Web Analytics - Data Strategy - Customer 360 Commercial Database - Customer Data Platform (CDP) - (Tealium, Salesforce, Adobe) - Marketing Metrics / KPI and Reporting Dashboard Setup

Experience

25 yrs 4 mos

Total Experience

16 yrs 3 mos

Average Tenure

9 yrs 1 mo

Current Experience

Zs

Partner

Apr 2017 – Present · 9 yrs 1 mo · Greater New York City Area

Digital Marketing Strategy and roadmap, omnichannel marketing databases setup, Content Management, Dashboarding and KPI /metrics definition

Digital Marketing StrategyOmnichannel MarketingContent ManagementDashboardingKPI/metrics definition

Infosys

2 roles

Program Manager (Digital)

Promoted

Apr 2013 – Apr 2017 · 4 yrs

Program Managed Digital Factory setup for large Pharma client, Delivery Ownership
Risk Management, Change Management, Scope Management, SLA Management and Stakeholder Management.

Program ManagementDigital Factory setupRisk ManagementChange ManagementStakeholder Management