Chandramohan Mehra

CEO

Pune, Maharashtra, India26 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led high-impact marketing strategies for major brands.
  • Spearheaded e-Commerce vertical growth at SBI Life.
  • Awarded for innovative marketing campaigns and effectiveness.
Stackforce AI infers this person is a Fintech marketing leader with extensive experience in brand management and strategic growth.

Contact

LinkedIn

Skills

Other Skills

AdvertisingAnalyticsBrand ManagementBusiness AnalysisBusiness DevelopmentBusiness PlanningBusiness StrategyCRMCommunity SitesCompetitive AnalysisCorporate CommunicationsCross SellingCustomer Relationship Management (CRM)Digital MarketingDirect Marketing

About

A dreamer fueled by curiosity, I am passionate about ideas and people. Leading some of the largest brands, in hyper competitive business environment, as a marketer and a business leader across diverse business categories including BFSI, Media, Advertising, Automobiles, FMCG, Fashion, e-commerce has strengthened my problem solving and creative abilities. Process-orientation, big-picture thinking and impacting high-performance from teams and partners, have been my result-drivers. I am driven by a constant urge to stretch possibilities and results. I relish designing long term strategies and immediate tactical, getting teams on same page and driving super-fast and flawless execution. This has enabled me to ramp up business verticals and take brands to next level of growth in a short span of time. On the way, won prestigious international and domestic accolades for innovation and effectiveness. I love long distance running; it teaches me a hell-of-a-lot about business and life, in general. Both, Business and Life are Marathons not Sprints.

Experience

Bajaj life

2 roles

Senior President and Chief Marketing Officer

Promoted

Apr 2021 – Present · 4 yrs 11 mos

Chief Marketing Officer

Jan 2018 – Mar 2021 · 3 yrs 2 mos

Sony pictures networks india

Senior Vice President and Head - Marketing,

Aug 2014 – Dec 2017 · 3 yrs 4 mos

Sbi life (jv of sbi and bnp paribas)

3 roles

Country Head - e-Commerce, Cross Sell and International Operations

Aug 2013 – Aug 2014 · 1 yr

  • Spearheaded creation of e-Commerce vertical; co-designed products
  • Simplified online purchase process,led aggressive performance marketing, enhanced customer service infrastructure
  • Grew revenue i.e new business premium collection by five times, to a lead position, at lowest e-commerce opex ratio in industry

Vice President and Head - Brand, Corporate Communication and Cross Sell

Promoted

Apr 2009 – Aug 2013 · 4 yrs 4 mos

  • Co-created the cross sell vertical, deployed analytical tools, led 23 member business team, built processes; co-built LMS, increased product density by 2.5 times
  • Designed a first-of-its-kind customer education program in insurance industry, across touch points
  • Led multiple high impact Brand Campaigns and a total of 23 product launches; SBI Life ranked as "Most Trusted Pvt Life Insurer" by ET Nielsen, for three consecutive years
  • Built India's first multi-lingual website across financial services
  • Initiated and defined the social media strategy across platforms; awarded "best use of Social Media" by CMO Council

AVP - Brand and Corporate Communication

May 2006 – Mar 2009 · 2 yrs 10 mos

  • Defined brand essence "Celebrate Life" and integrated across touch points
  • Built multiple internal employer and distributor brand properties
  • Led high impact CSR campaigns with Pratham, Nanhi Kali and Helpage India

Kotak mahindra

Chief Manager - Brand Management, Marketing

Aug 2002 – Apr 2006 · 3 yrs 8 mos

  • Co-led the design and implementation of new Kotak Life identity across touch points
  • Led a large-scale lead generation program

Fcb ulka

Manager - Client Servicing

Apr 1999 – Jul 2002 · 3 yrs 3 mos

  • Launched multiple e-age banking products for HDFC Bank
  • Part of team engaged with running Asia's largest automobile CRM program for Tata Motors

Education

INSEAD

Master of Business Administration (MBA)

Jan 2009 – Jan 2010

Birla Institute of Technology and Science, Pilani

Jan 1991 – Jan 1996

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