Ilaria Guicciardini

CEO

Bari, Apulia, Italy16 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Built marketing engine for global industrial-tech leader.
Led over 50 international trade shows to boost brand credibility.
Expert in B2B go-to-market strategies for complex industries.

Stackforce AI infers this person is a B2B marketing leader with expertise in industrial-tech and digital strategy.

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Skills

Core Skills

B2b Go-to-market StrategyMarketing LeadershipDemand GenerationEvent PlanningEvent MarketingBrand CommunicationSales SupportRelationship ManagementDigital MarketingLead Generation

Other Skills

Artist PromotionBrand PositioningBrand PromotionCorporate CommunicationsDigital StrategyEnglishIndustrial MarketingManagementMarketingMarketing CommunicationsMarketing ManagementMarketing StrategyMarketing communicationProduct Marketing StrategySocial Media

About

Marketing leader with 10+ years of experience driving the growth of global industrial-tech companies. I built the marketing engine of Roboze from scratch, transforming it from a startup into an international player. - Specialized in B2B go-to-market strategy, positioning, and storytelling for complex and highly regulated industries (Aerospace, Energy, Mobility). - Experienced in building global awareness, generating qualified pipeline, and strengthening brand equity through data-driven strategies, international events, and integrated digital campaigns. - Collaborative leadership style, focused on value creation, team development, and long-term partnerships. - Led cross-functional teams including Digital Marketing, UI/UX, and Content to deliver integrated campaigns and enhance brand experience. I am always looking for new challenges in structured and international contexts, where I can leverage my expertise to scale brand and market impact.

Experience

Roboze

Head of Marketing

Dec 2014 – Present · 11 yrs 3 mos · Bari , Italia

Built the global marketing engine of Roboze from the ground up, transforming the company from an early-stage startup into an international industrial-tech player.
Designed and executed B2B go-to-market strategies that fueled global growth across Aerospace, Energy and Mobility verticals.
Scaled the company’s brand recognition worldwide through corporate communication, brand positioning, and digital campaigns.
Established a strong digital presence, growing Roboze’s LinkedIn audience from zero to a leading industry benchmark.
Drove demand generation and pipeline development by aligning product strategy with market needs and enabling sales with targeted marketing assets.
Led 50+ international trade shows and industry events, enhancing credibility and accelerating deal velocity.
Built and managed a global marketing team, fostering collaboration across Product, Sales, and R&D.
Focus: Industrial Marketing • Go-to-Market • Account-Based Marketing • Brand Positioning • Global Strategy

B2B Go-to-Market StrategyBrand PositioningDemand GenerationDigital StrategyEvent PlanningMarketing Leadership+1

Gruppo eleven

Executive Assistant

Jan 2013 – Sep 2013 · 8 mos · Firenze, Italia

Supported the executive team with operational and commercial activities, contributing to sales enablement and marketing execution.
Managed client, supplier, and partner relationships.
Supported recruitment, training, and management of the sales team.
Coordinated brand development and early digital marketing campaigns.
Focus: Sales Support • Relationship Management • Early Digital Marketing

Relationship ManagementSales Support

Osel consulting srl

Marketing Manager

Jan 2012 – Mar 2012 · 2 mos · Bari , Italia

Supported marketing activities for B2B clients, with focus on brand development and early digital tools.
Assisted in brand promotion and lead generation initiatives.
Gained first hands-on experience with digital marketing campaigns.
Focus: Brand Promotion • Digital Marketing • Lead Generation

Digital MarketingLead GenerationBrand Promotion