Lisa Alexander

Digital Marketing Specialist

Somerville, New Jersey, United States7 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in driving revenue growth.
  • Expert in aligning sales and marketing strategies.
  • Passionate about customer acquisition and loyalty.
Stackforce AI infers this person is a strategic marketing leader in the E-commerce and Consulting sectors.

Contact

Skills

Core Skills

Sales And MarketingDigital StrategyStrategic MarketingBrand Positioning

Other Skills

Business DevelopmentCommunicationCommunity Showcase ProgramCompetitive AnalysisCustomer EngagementCustomer SegmentationDemand GenerationDigital CampaignsDigital MarketingHospital Placed MediaIntegrated MarketingLeadershipMarking OpportunityMotivationSales

About

As a Product Sales Marketing Manager, my core focus is on driving revenue growth and market success through the strategic execution of sales and marketing initiatives. With a deep understanding of both the product lifecycle and customer behavior, I specialize in creating and implementing marketing strategies that deliver measurable results, elevate brand presence, and accelerate business growth. I believe that the key to successful product sales lies in a balance of well-crafted strategy, targeted execution, and continuous optimization. Whether it’s designing compelling campaigns, enhancing the sales funnel, or optimizing go-to-market strategies, I am committed to ensuring that every product reaches its full potential in the marketplace. Over the years, I have developed a strong track record of helping businesses grow by aligning their sales and marketing efforts. By leveraging data-driven insights and collaborating cross-functionally with sales teams, I work to ensure that marketing strategies are not only innovative but also effective in reaching the right audience, at the right time, with the right message. In my role, I take pride in being both a strategic thinker and a results-driven practitioner. I am passionate about fostering customer loyalty, driving new customer acquisition, and ultimately increasing profitability. From identifying market opportunities to executing large-scale campaigns, I consistently aim to create meaningful impact that directly contributes to the bottom line. Let’s connect if you're interested in exploring how targeted marketing strategies and sales enablement can help your business grow and thrive in today’s competitive landscape.

Experience

Amazon

Product Sales Marketing Manager

Oct 2023Present · 2 yrs 5 mos

  • Developed and executed sales-driven marketing strategies to boost product visibility, lead generation, and revenue growth. Collaborated with cross-functional teams to optimize go-to-market plans, sales enablement, and customer engagement initiatives.
Sales and MarketingIntegrated MarketingDigital StrategyDemand GenerationCustomer Engagement

Self employed

Independent Marketing Consultant

Aug 2020Oct 2023 · 3 yrs 2 mos · New York, United States

  • Provided strategic marketing consulting, including brand positioning, digital campaigns, and go-to-market strategies. Helped businesses optimize marketing efforts through data-driven insights, customer segmentation, and competitive analysis.
Strategic MarketingBrand PositioningDigital CampaignsCustomer SegmentationCompetitive Analysis

Newson.io

Director of Business Development

Jun 2020Feb 2022 · 1 yr 8 mos · On-site

Gmr marketing

Global Supply Chain Manager

Oct 2019Jul 2021 · 1 yr 9 mos

Apple

Supply Chain Planner

Mar 2018Mar 2019 · 1 yr · United States

Education

Rutgers University–Newark

Bachelor's degree

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