May 2024 – Feb 2025 · 9 mos · Bengaluru, Karnataka, India · Remote

• I played a pivotal role in shaping Pocket FM's content strategy in the UK market, leading to the successful launch of three acclaimed shows
• ♣ Developed and executed a comprehensive content selection process, analyzing hundreds of titles for market fit.
• ♣ Fostered strong collaboration among creative, content, and production teams to enhance project outcomes.
• ♣ Led Production and Launch of 3 shows across different genres in record time

May 2020 – Jul 2023 · 3 yrs 2 mos · Mumbai, Maharashtra, India · On-site

• <Head, Pre Sales>
• ♣ Led 1000+ member global pre sales team to drive middle of funnel conversion (sales lead qualification)
• ♣ Built strategy to generate revenue from inactive users in all countries, developed product tools & team to achieve revenue targets with minimal cost
• ♣ Mobilized, trained and managed resources from Ops & Sales team to re-engage with inactive users & x-sell to active
• ♣ M-o-m target achievement by leveraging top telephony tool, Mobile Caller ID, TrueCaller whitelisting, regularly changing ID, strict PMS, attractive incentives design & Communication
• ♣ Responsible for monthly target delivery, manpower and TOF planning and daily execution for India, US, UK, ANZ
• <Funnel Growth>
• ♣ Founded a 5 member Growth team to scale up the business globally
• ♣ Led integrations and A/B experiments to reduce drop offs and improve funnel conversion/Registration %
• ♣ Improved mid of funnel conversion; redesigned user comms content, frequency, timings, mode; UI changes on home page, optimized marketing campaigns as per ROI; top teacher prioritization
• ♣ Improved marketing; Evaluated perf. marketing campaigs basis bottom funnel/Sales conversion than CPR
• ♣ Generated revenue from dead leads; Integrated CleverTap; developed CRM strategy to re-engage users
• <Global Expansion>
• ♣ Led PMO Managed go-to-market in UK, ANZ, Singapore, Philippines
• ♣ Drove Marketing and Sales functions to achieve target
• ♣ Hired local teams, sales in US & teachers in Philippines enhance student & parent experience in international markets
• <Category Growth>
• ♣ Grew APT monthly revenue contribution 2X working with cross functional teams
• ♣ Conducted user interviews & redesigned value prop./curriculum, improvised Sales & teacher pitch to drive conversion
• <Supply>
• ♣ Led 300+ member team responsible for hiring, training, quality of teachers on platform; Hired 250+
• ♣ Productised teacher recruitment process to blitzscale supply
• ♣ Revamped agent training & incentive plans and product enhancements

Mar 2018 – May 2020 · 2 yrs 2 mos · Gurgaon, India · On-site

• <Operations Scale up>
• ♣ Built 8 member central team responsible for engagement (login hour/week), retention/churn of delivery partners(DPs)
• ♣ 1 of the 5 in central operations/logistics team responsible for scaling supply
• ♣ On ground travel to understand local nuances on ground; remove bottlenecks & setup processes & playbooks for scale
• ♣ Partnered with EV manufacturers, financers to roll out the first fleet of EVs across 5 cities for food delivery
• <Loyalty & Retention>
• ♣ Designed & rolled out loyalty program (Zomato Prime) to retain top DPs
• ♣ Rolled out Leaderboard at locality level in driver app; Led to increase in login hours/week
• ♣ Launched special incentive for new driver
• ♣ Conducted bi-annual R&R gala event in star hotel to recognise & build emotional connect with top partners’ families
• <Community Welfare & Monetisation>
• ♣ Conceptualized, monetised assets (banners) in driver’s app for promotion of brands
• ♣ Offered industry’s best accidental & medical insurance to our delivery partners; ₹10 lacs cover - 2X of the competitor
• ♣ Negotiated with NBFCs to offer access to collateral free finance to DPs at interest rates (as low as 15% per annum)
• <Driver Marketing>
• ♣ Built and led 4 member central marketing & communications team to engage with DPs across all digital channels
• ♣ Ran creative campaigns on festivals Facebook & YouTube and regular posts to drive engagement on the channel

Aug 2016 – Mar 2018 · 1 yr 7 mos · New Delhi Area, India · On-site

• <Team & Process Building>
• ♣ Hired & led team of 4 operations coordinators & 200 executives to run India’s largest driver onboarding (OB) center
• ♣ Built and managed UBER’s 3rd largest driver onboarding & support center globally to scale the supply of the cars
• ♣ Responsible for the center’s profitability, operational efficiency, driver partner experience score and employee NPS
• ♣ Set-up robust processes & scalable systems to deliver world class OB experience to drivers while ensuring cost efficiency
• <Operational Efficiency & Excellence>
• ♣ Reduced onboarding TAT by introducing self document upload, schedule appointment & training simulations
• ♣ Topped in agent NPS twice by introducing weekly R&R, bi-weekly incentive payouts, rolling rosters & LOB switch
• ♣ Achieved lowest cost/contact in India by moving support function from Uber-owned centers to partnered car dealers
• ♣ Improved agent productivity by adding fields in driver web profile & promoted docs upload at check in by driver
• <New Supply & Partnerships>
• ♣ Partnered with car dealers, financiers, insurers to offer value deals to drivers & handsome commissions for Uber
• ♣ 2X jump in weekly onboardings by offering vehicle financing to drivers with low/no credit score (NACH deductions)
• ♣ Liaised with local law enforcement authorities to ensure safety of our team & property during two major driver strikes

Apr 2015 – Jun 2016 · 1 yr 2 mos · New Delhi Area, India · On-site

• <Category Launch>
• ♣ Strategized & launched long term/vacation rental business (ZoHomes) to differentiate from direct competition
• ♣ On-boarded luxury home properties from NRIs and HNIs on commission-only (no min. guarantee) model
• ♣ Cross listed on Airbnb to garner leads & generated revenue
• ♣ ZoRooms.com was later on acquired by market leader OyoRooms.com in an all stock deal
• <Supply>
• ♣ Launched business operations in 2 new cities by building supply of hotels in each city
• ♣ Reduced the monthly burn by due to demand uncertainty by onboarding half of hotels on revenue share model

Mar 2015 – Apr 2015 · 1 mo · New Delhi Area, India

• ♣ Worked on ‘BSE Sammaan’, CSR Exchange; a platform bridging corporates and NGOs
• ♣ Developed innovative ‘Impactagon’ model for social impact assessment of Project Veer (Coca Cola)
• ♣ Designed business aligned CSR project, ‘Tarak’ for IFFCO-TOKIO and interviewed CSR heads of TATA and ITC
• Designed curriculum for IICA-ISB certification course on CSR – ‘Training of the Trainers’ for professionals

Sep 2014 – Dec 2014 · 3 mos · Boulder

• ♣ Only student from IIM to be selected as teaching assistant during IIM student exchange program. Taught Social Entrepreneurship course to college freshmen
• ♣ Conducted FGDs to design promotional campaigns for Red Label tea & Xoom among NRIs in US while working part time for Mikado Marketing

Apr 2014 – May 2014 · 1 mo · New Delhi Area, India · On-site

• ♣ Covered 40 beats in two months with SSM (stockist salesman) to understand their motivation and reasons for absenteeism
• ♣ Proposed measures in SSM incentive structures & payout policy to increase efficiency markers (eco/lines/bills/target)
• ♣ Recommended changes in UI and comms (content, frequency) to increase salesman engagement and retention