Gaurav Raj Anand — CEO
In my current role as GM - Category, I lead the end-to-end business for core categories at BannerBuzz, BestofSigns, and Coversandall, which drive ~$95M (INR 760 Cr) in net revenue, contributing nearly 80% of total revenue in FY23 with an EBITDA of >10%. My focus spans across category growth, conversion rate optimization, P&L health, digital merchandising, product, and customer experience enhancement for a large-scale D2C operation across the US, UK, Australia, and Canada. Earlier at VAHDAM, a series-D funded D2C brand, I owned and managed 3 D2C e-commerce websites - US, Global, India, to drive revenue by influencing AOV & conversion rates. Both moved northward, reducing the CAC by ~30%. As the head of retention, I spearheaded CRM campaigns and pre- and post-purchase automation journeys, taking returning customers' revenue to ~60%. I began my career at EXL, where I led sales and marketing efforts for digital and analytics solutions across retail, travel, utilities, insurance, and BFS sectors globally. Starting with establishing EXL's footprint in Australia & New Zealand, I later helped close multiple $ 50 M+ large deals in the UK and US markets. I also led go-to-market strategy, branding, and product marketing for EXL’s digital IPs such as CONNECx (CX Suite), MIA, and Exelia.AI. An engineer from BIT Mesra and an MBA from IIM Calcutta, I received a PPO at GroupM for the Group Head role after driving strategic marketing initiatives for P&G as a summer intern. I am a result-oriented guy with strong analytical abilities and thrive at the intersection of business, product, and marketing strategy. I enjoy reading and learning more about topics in economics, aviation, and space exploration. Specializations and Interests: Category Management, Product Management, Product Marketing, P&L, CRM, Growth, Retention Marketing, GTM, Marketing Analytics, Digital Marketing, Economics
Stackforce AI infers this person is a B2C E-commerce and Marketing Strategy expert.
Location: Gurugram, Haryana, India
Experience: 7 yrs 4 mos
Skills
- Category Management
- P&l
- Product Management
- Growth
- Sales Management
- Marketing Analytics
- Product Marketing
- Brand Management
Career Highlights
- Led $95M revenue generation across multiple D2C brands.
- Reduced customer acquisition costs by ~30% at VAHDAM.
- Spearheaded CRM campaigns achieving 60% returning customer revenue.
Work Experience
Group Bayport
General Manager - Category (2 yrs 6 mos)
VAHDAM® India
Head of Product Management and Owned Media - D2C (1 yr)
EXL
Senior Manager, Sales and Marketing (9 mos)
Manager, Sales and Marketing (2 yrs 9 mos)
Management Trainee (4 mos)
GroupM
Summer Intern (1 mo)
Tripda
User Acquisition Intern (2 mos)
Education
Master of Business Administration - MBA at Indian Institute of Management, Calcutta
Bachelor of Engineering (B.E.) at Birla Institute of Technology, Mesra
XIIth at D.A.V. Public School
10th at Don Bosco Academy, Patna
General at Creane Memorial High School
