Aniket Kumar

Digital Marketing Specialist

Bengaluru, Karnataka, India9 yrs 6 mos experience
Highly Stable

Key Highlights

  • Proven track record in marketing and business development.
  • Expertise in building materials and construction industry.
  • Strong analytical and creative approach to strategy.
Stackforce AI infers this person is a Marketing and Business Development professional in the Building Materials industry.

Contact

Skills

Other Skills

ANSYSAdobe PhotoshopAutoCADBrand ManagementBusiness DevelopmentBusiness InnovationBusiness StrategyCCAD/CAM/CAE SoftwaresCATIACatiaComputer Numerical Control (CNC)Consumer BehaviorCreative WritingDigital Marketing

About

Aniket is a professional, proficient, energetic, smart-working, dedicated and detail-oriented individual with a track record of accomplishment both academically and as an employee. He thrives in roles with people focus and is on a constant look out for avenues of interaction with consumers or clients. He endeavors to have a sound primary and secondary (industry & market) research before framing and implementing a marketing or business development strategy. He is of the opinion that it is important to get in touch with the ground reality to foster innovation and create an implementable, sustainable and scalable roadmap. In his business recommendations, he adopts a blend of analytical and creative approach, because financials are as important as creative thought process. He strives for a platform which encourages leadership, relationship building and task-ownership. He aligns himself to a work profile which propels him upwards on the learning curve, empowers him to tackle challenges, pushes him out of his comfort zone and enables him to contribute towards shaping a better world. At present, he is exploring the terrain of Building Materials & Construction Industry with Saint-Gobain India Group, which is a proven leader in creating Sustainable Habitats and is at the forefront of innovations in segments like Habitat, Construction, Automotive, Energy, Oil & Gas, Industrial, Electronics, Food & Beverages (F&B), Pharmaceuticals etc. ☞ Professional & Personal Skill-Sets: Industry & Market Research, Business (or, Product) Grasp & Knowledge, Value Chain Analysis, Capturing right Target Segment & Audience, Consumer Behaviour & Journey Mapping, Competition Mapping, Marketing Strategy, Business Development, Category Management, Retail Strategy, Certified Digital Marketeer, Green Belt - Lean Six Sigma Certified, Active Listener & Observer, Quick & Curious Learner, Writing, Time Management. ✉ aniketkumar2407@gmail.com

Experience

Saint-gobain india private limited - glass business

Influencer Marketing Manager

Apr 2024Present · 1 yr 11 mos · Chennai, Tamil Nadu, India · On-site

Saint-gobain adfors

Product Manager

Jan 2023Apr 2024 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

Saint-gobain performance plastics

Manager - Marketing and Digital Solutions

Apr 2019Dec 2022 · 3 yrs 8 mos · Bengaluru Area, India · On-site

Saint-gobain group in india

Management Associate

Apr 2018Apr 2019 · 1 yr · Mumbai Area, India · On-site

  • ★ Saint-Gobain India Group - Leadership Program
  • ★ 3 stints within the group across 3 different businesses (Gyproc, Glass & Grindwell Norton) pan India
  • ☁︎ Saint-Gobain Gyproc ► Marketing and Business Development Strategy
  • Worked in Gyproc business, a world leader in false ceilings, drywall and plastering solutions.
  • Recommended implementable strategy to develop and grow the Value Added Board / Performance Plasterboard market in India.
  • Conducted market and user research at various stakeholder levels across 12 cities in India.
  • Mapped out the industry Decision making process, identified the key stakeholders in the process and derived sector based insights for "Category growth" and "Market share growth."
  • ☁︎ Saint-Gobain Glass ► Retail Strategy
  • Worked in Saint-Gobain Glass, the world leaders in Flat Glass and Glass Accessories.
  • Devised strategy for "Retail Launch of Saint-Gobain Shower Enclosures" pan India.
  • Conducted in-depth user and market research to map the existing retail market of Shower Enclosures across 15 Tier I and Tier II cities in India.
  • Recommended the retail channel, distribution channel, market and customer segmentation, product value proposition, placement and marketing activities.
  • ☁︎ Saint-Gobain Grindwell Norton ► Digital Marketing Strategy
  • Framed the Digital Marketing Strategy for Performance Plastics and Adfors businesses of Saint-Gobain Grindwell Norton.
  • Identified the Marketing Mix, Target Audience, Digital Platforms, Keywords etc. for 11 business units within PPL, Adfors and CertainTeed (mix of B2B and B2C products).
  • Implemented the recommendations for 3 out of 10 business units to achieve a ROI > 200%
  • Progressed the project further to set up the entire Digital Marketing structure from scratch for Ceramics & Plastics division.

Saint-gobain india private limited - glass business

Summer Associate

Apr 2017May 2017 · 1 mo · Chennai Area, India · On-site

  • Profile: General Management
  • ★ Awarded Pre-Placement Offer (PPO) and Best Intern Award (1 among 5 out of 13 interns).
  • ★ Interned in Marketing, Strategy, Product & Business Development profiles across 9 Indian cities.
  • ★ Conducted In-Depth Interviews, User & Market Research to derive Behavioural Insights & Stakeholders’ Profile.
  • ★ Single POC to conduct BTL Marketing Activities across 200+ glass wholesalers & retailers in Ludhiana.
  • ★ Proposed the Value Proposition, probable SKUs, Sales Pitch, Supply Chain and Sales & Distribution Channel for a new product to be launched.
  • ★ Showcased a strategic Business Development Road Map to capture approx. ₹ xx crore market for a product category.
  • ★ Established future business prospects with 2 off-trade channel partners with significant revenue inflows.

Tech mahindra

Software Engineer

Sep 2014May 2016 · 1 yr 8 mos · Pune Area, India · On-site

  • 💻 Role: Application Support and Incident Analyst
  • 💻 Client: Volkswagen
  • ★ Received Star Rating - Highest Appraisal Rating in VW project
  • ★ Rank 1 out of 36 trainees in 4 months Elite Level Training Program
  • ★ Resolved IT issues for business users (dealers & importers) from 55+ countries and 5 geographies for 10 brands and 150+ Volkswagen models

Besco limited (wagon division)

Design Analyst

May 2013Nov 2013 · 6 mos · Kolkata, West Bengal, India · On-site

  • ★ Role: Design Analyst
  • ★ Position: Intern
  • ★ Responsibility - Designing of Wagons in Catia, Pro-E and Solid Works. Analysis and Testing (Static, Structural and Dynamic) in Ansys and Adams Rail

Ordnance factory, jabalpur

Engineer Trainee

May 2011May 2011 · 0 mo · Jabalpur, Madhya Pradesh, India

  • ★ Successfully administered a Project on Process Optimization and reducing Material Wastage during Blanking process

Education

Indian Institute of Management, Calcutta

Master of Business Administration - MBA

Jan 2016Jan 2018

Indian Institute of Information Technology, Design and Manufacturing, Jabalpur

Bachelor of Technology (B.Tech.) — Mechanical Engineering

Jan 2010Jan 2014

Creane Memorial School

Intermediate — 12th - PCM

Jan 2008Jan 2010

Creane Memorial School

Matriculation — 10th Board

Jan 1998Jan 2008

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