Aug 2022 – Jul 2023 · 11 mos

• Associate manager for the biggest market segment of the organization, Value-Based Care:
• Created marketing collateral (webinars, podcasts, white papers, etc.) to educate customers on how our solutions can help them achieve their business goals — increased the number of inbound leads by ~15% and quality
• Managed collaboration with cross-functional teams as well as with external agencies (as required) to create compelling brand campaigns across multiple channels — increased brand audience and community engagement
• Collaborated with the product development team on new features for existing products as well as upcoming releases
• Conducted market research to identify trends that could influence future product development
• Managed the product launch process end-to-end including pre-launch activities, post-launch support, and customer education — increased product demo to purchase conversion by 19%
• Led efforts to increase awareness of the company by identifying thought leadership initiatives for executive leaders (e.g., speaking engagements at industry events, participation in trade shows to showcase our latest offerings et al.) — increased brand awareness, audience, and engagement by ~21%

Aug 2021 – Jan 2023 · 1 yr 5 mos

• Worked on a plethora of projects including planning Innovaccer’s presence in essential healthcare events, helping expand worldwide - taking point on the UK and UAE expansion, branding, et al.
• Helped establish Innovaccer’s presence in the UK and UAE by developing and executing a go-to- market strategy — closed deals with several clients (including government contracts) in both countries
• Managed collaboration with cross-functional teams as well as with external agencies (as required) to create compelling brand campaigns across multiple channels — increased brand audience and community engagement
• Conducted market research to identify trends that could influence future product development as well as to lead the expansion of the organization worldwide, taking point on the UK and the UAE expansion
• Led efforts to increase awareness of the company by identifying thought leadership initiatives for executive leaders (e.g., speaking engagements at industry events, participation in trade shows to showcase our latest offerings et al.) — increased brand awareness, audience, and engagement by ~21%

Oct 2020 – Aug 2021 · 10 mos

• Responsible for managing end-to-end operations pertaining to "CareAsOne," a 501(c)(3) entity advancing the cause of peer collaboration and knowledge-sharing for thousands of healthcare professionals across the globe. Some key components that I was involved with included:
• Growth Marketing
• Business development
• Content operations
• User onboarding and user retention
• Media presence
• Product development and design roadmap •Virtual events and webinars
• Legal processes
• Social media strategy and digital campai

Apr 2019 – Sep 2020 · 1 yr 5 mos · Noida, Uttar Pradesh, India · On-site

• Responsible for the end-to-end management of a new product development and launch — curated the CogniAstro report on Career Guidance for students and professionals, combining the elements of astrology and psychology. Managed the content curation, product ideation, design, promotion, and launch. Also responsible for curating unique content on Astrology.

Dec 2018 – Mar 2019 · 3 mos · Noida, Uttar Pradesh, India

• Curating daily SEO website content, carrying out methodical research on industry-related topics, generating novel ideas for content, proofreading articles before publication, creating daily social media posts for Facebook, Twitter, Pinterest, etc.

Jun 2017 – Nov 2018 · 1 yr 5 mos · Noida, Uttar Pradesh, India

Jan 2017 – Jun 2017 · 5 mos · Dadri, Uttar Pradesh, India · On-site