Chaitra R

Digital Marketing Specialist

Bengaluru, Karnataka, India5 yrs 6 mos experience

AI Enabled

Key Highlights

Over 5 years of digital marketing experience.
Expert in campaign planning and execution.
Skilled in data-driven marketing strategies.

Stackforce AI infers this person is a MarTech professional with expertise in digital marketing and campaign management.

Contact

Skills

Core Skills

Digital MarketingCampaign Management

Other Skills

AI SolutionsB2B MarketingBulk SMSCampaign PlanningCampaign StrategyContent ManagementCustomer Relationship Management (CRM)Data AutomationDigital Marketing MediaE-CommerceE-commerce OptimizationE-newsletterKPI EvaluationLinkedIn MarketingMarketing Strategy

About

A results-oriented marketing professional with over 5 years of experience supporting brand communication and digital initiatives. Proficient in planning and executing campaigns that strengthen brand presence and align with strategic goals. Skilled in coordinating cross-functional teams to deliver high-impact marketing materials and product content. Experienced in optimizing performance through data-driven decisions and measurable KPIs. Committed to innovation, collaboration, and continuous improvement in every project.

Experience

Lumigraphics

Digital Marketing Specialist

Oct 2025 – Present · 5 mos · Bangalore Urban, Karnataka, India · On-site

Employed by Lumigraphics, providing full-time digital marketing and web operations support to https://www.formalighting.com , a global leader in architectural lighting solutions.
My role focuses on managing and optimizing Formalighting’s online presence, including:
Website management: Overseeing Shopify platform performance, SEO optimization, and user experience.
Data automation: Developing AI-based solutions for product data extraction and synchronization from internal systems (PMP folder) to the Formalighting backend.
Newsletter & Campaigns: Plan, design, and distribute newsletters for product launches and company updates in coordination with the sales teams.
Content management: Coordinating product launches, blog migration, and marketing content updates across global regions.
Digital strategy: Supporting Formalighting’s marketing campaigns and ensuring brand consistency across web and digital channels.

Digital MarketingSEO OptimizationData AutomationContent ManagementCampaign PlanningCampaign Management

Freelance

Marketing Specialist

Jan 2025 – Sep 2025 · 8 mos · Bangalore

Cred

Campaign Specialist

Jul 2022 – Oct 2024 · 2 yrs 3 mos · Bengaluru, Karnataka, India · Hybrid

Bright life homes

Campaign Analyst

Feb 2020 – Apr 2022 · 2 yrs 2 mos · Bengaluru, Karnataka, India

Executing the SMS and RCS campaign to achieving the concersions and installs. Deliver regular reports of campaign results and evaluation of KPI's. Evaluate, monitor campaigns and create strategy to improve the performance.

SMS CampaignsKPI EvaluationCampaign StrategyCampaign Management