Parikshit Choudhury — CEO
Parikshit (PC) currently leads two critical charters at MakeMyTrip: 1. B2B2C - Travel Agent Business – focused on scaling a key distribution channel that supports both established and new-age travel agents. The aim is to empower agents across India with technology, insights, and the strength of the MMT brand — making travel deeply rooted and widely accessible. 2. Customer Experience (CX) – driving CX transformation across MakeMyTrip and Goibibo using Generative AI and automation, with a sharp focus on improving customer satisfaction while optimizing service costs. ⸻ Built the Alternative Accommodations business: In 24 months, PC scaled MakeMyTrip’s Alternative Accommodations business — covering Homestays, Villas, Apartments, and Hostels — into a profitable and fast-growing vertical. He built the supply base, unlocked demand, and aligned the product with the rising preference for private, flexible stays before handing it over to the next leader. ⸻ Transforming Ground Transport Previously, he led MakeMyTrip’s Ground Transport portfolio, overseeing Rail, Bus, Metro, and Cabs. During the pandemic, he drove a shift towards profitability by launching innovations like Rails Trip Guarantee, contactless travel, and hygiene feedback loops — turning the business EBITDA positive in FY22–23. ⸻ Scaling Goibibo’s Hotels Business At Goibibo, PC was instrumental in building the Hotels business. He drove a P&L-based approach, optimized margins and pricing, and scaled the team — earning the Dream Leader Award in 2015. ⸻ Leadership Recognitions Post the Goibibo–MakeMyTrip merger, he led the integration of seller-facing tech and teams, delivering 50% YoY top-line growth. This success was acknowledged at the MakeMyTrip Townhall in 2017. In 2024, his CX leadership was again recognised at the MakeMyTrip town hall, as his team delivered early wins in AI-led service transformation. ⸻ A Career of Building and Scaling With two decades across GE, MRF Tyres, MagicBricks, Goibibo, MakeMyTrip, and RedBus, PC is known for scaling businesses, managing complex P&Ls, and driving product innovation with customer obsession at the core.
Stackforce AI infers this person is a B2C SaaS leader with expertise in travel and customer experience innovation.
Location: Gurgaon, Haryana, India
Experience: 23 yrs 4 mos
Skills
- Business Development
- Customer Experience
- Product Development
- Revenue Management
- P&l Management
- Market Strategy
- Sales Management
- Sales Effectiveness
- Sales Strategy
Career Highlights
- Scaled MakeMyTrip's Alternative Accommodations business rapidly.
- Transformed customer experience using Generative AI.
- Achieved 50% YoY growth post-merger integration.
Work Experience
MakeMyTrip
Leadership Team Member | Responsible for Travel Agent Business & Customer Experience Transformation (1 yr)
Leadership Team Member | Responsible for Homestays Business & Customer Experience Initiatives (1 yr 11 mos)
Chief Business Officer - Ground Transport (Makemytrip, Goibibo) & redRail, rYde (redBus) (1 yr 8 mos)
Chief Business Officer - Ground Transport SBU : MakeMyTrip, Goibibo (2 yrs 2 mos)
Chief Business Officer -India Hotels Supply- MakeMytrip & Goibibo (1 yr 11 mos)
Senior Vice President & Global Head - Lodging Partner Services (Head of Hotels Business)- Goibibo (2 yrs 6 mos)
Bennett Coleman and Co. Ltd. (Times Group)
Deputy General Manager & Head - Sales Force Effectiveness (magicbricks.com) (11 mos)
GE Capital
Asst. Vice President & Zonal Head (State Bank Joint Venture) (2 yrs 11 mos)
Senior Manager - Sales Force Effectiveness (3 yrs)
Area Sales Manager (1 yr 4 mos)
HDFC Bank / ICICI Prudential LIC / MRF Tyres
Various sales management roles (4 yrs)
Education
Building Essential Leadership Skills (BELS) at Crotonville Alumni
Naspers Leadership Program at Harvard Business School Executive Education
Foundations of GE Leadership (FOL) at Crotonville Alumni
Master of Business Administration - MBA at ITM Group of Institutions
Master's degree at University of Calcutta
Bachelor's degree (Economics Honours) at University of Calcutta
Middle School at Julien Day School - India