Kanhaiya Jee — Co-Founder

I grew up playing 12 years of professional cricket. Represented Singapore U16 and Faridabad U19 and somewhere between the training ground and the dressing room, I fell in love with the business of sport, not just the game. That led me to a PG in Sports Management, a placement at Decathlon Play where I worked on strategic partnerships across India, and eventually the clarity to build something of my own. I started SponsiWise because I saw a market that hadn’t evolved. Sponsorships in India were still being brokered the old way. Agency relationships, months of back and forth, zero transparency, and most of the value sitting in the middle rather than at either end. Event organizers were struggling to find brands. Brands were struggling to trust organizers. And everyone was paying someone in between just to make an introduction. I wanted to fix the infrastructure. At SponsiWise, we’re building India’s sponsorship marketplace and we’re doing it around three simple promises. An event organizer listing on SponsiWise should have a matched sponsor within 48 hours. Not months. Not agency cycles. 48 hours. A brand activating across multiple cities should never have to vet vendors independently. Every event on SponsiWise is rigorously verified. Our stamp means trust across ten cities, ten organizers, zero doubt. And for brands who don’t want to sponsor someone else’s event and want to own one, we build the IP from scratch. Concept to crowd. Ideation, curation, city selection, production, execution. The brand owns it entirely and it grows in value every year it runs. We work across sports, music, fashion, tech, and culture with a network of 80+ organizers spanning markets most agencies haven’t looked at yet. Democratising sponsorships isn’t just a positioning statement for me. It’s personal. I’ve been on the field. SponsiWise is my answer to that.

Stackforce AI infers this person is a Sports Management expert with a focus on sponsorship and brand partnerships.

Location: New Delhi, Delhi, India

Experience: 8 yrs 9 mos