Apr 2023 – Dec 2023 · 8 mos · Bengaluru, Karnataka, India · Remote

• Freelance Project: Worked on conceptualizing and delivering designs for a SaaS product- 'Popson' for cloud engineers to easily handle different cloud operations.

Jun 2022 – Mar 2023 · 9 mos · Bengaluru, Karnataka, India · Hybrid

• Managed end-to-end design processes for the design requirements of two products: 'Instamojo Payment Dashboard'(Web and Mobile Browser Experience) and SmartPage (a landing page builder for small and medium-scale businesses)
• Led research and design for the Invoicing Module in the 'Instamojo Payment Dashboard', simplifying tax filing and automating invoice generation for over 2 lakh+ users
• Implemented features in the product Smart Page to bring more customizations & personalization opportunities to enable merchants to provide better experience to their customers.
• Contributed to the E-commerce Website Builder for introducing e-commerce-friendly layouts and customizations
• Conducted a UX audit for mobile versions of 19 different themes of B2C e-commerce builder and implemented 200+ responsive layout fixes that improved user experiences for 1200+ live stores.

Dec 2020 – Jun 2022 · 1 yr 6 mos · Bengaluru, Karnataka, India · Remote

• Envisioned the design innovations for the products BOLD (CMS for News Publishers) and Page Builder (Website Builder for News Publishers).
• Ideated new customization options for Page Builder with research on digital publishing trends and implemented mobile-first news layouts and web components to better the experience of millions of readers(B2B2C).
• Improved design for customizable templates, ad slot customization, and smart ad placements in Page Builder helping to increase revenue opportunities for news publishers
• Conceptualized multilingual support to news publishers in Page Builder by allowing a complete localization of their website elements, benefitting to multilingual publishers from Europe, Middle East & multiple states in India.
• Led research and design for the data dashboard in Bold CMS, providing publishers complete visibility of the data insights and allowing them to generate the reports saving significantly on time & resources
• Conceptualised on introducing the new Magazine Feature in the CMS and website builder to help onboard a new customer base of magazine publishers
• Enhanced Design Systems by adding new components and setting up the design language
• Mentored junior designers, providing guidance and sharing knowledge.

May 2017 – Dec 2020 · 3 yrs 7 mos

• As a Project Lead, managed diverse UX projects of various scales, headed the end-to-end UI/UX process from research to development handover
• Conceptualised the interactive GHG emission dashboard 'SCIMS' for the Government of Sikkim, visually presenting multi-sectoral carbon emissions data
• Designed a crowd-sourcing knowledge portal for 'MDoNER' to facilitate easy access to extensive resources and success stories across public sectors for users in North Eastern states of India
• Research: Contributed to design research for the App 'FarmerZone', and collected insights from focus group discussions with farmers. Mapped crop management processes and provided design direction and strategy for the app
• Design for behaviour change: Contributed to the strategy and design for a social campaign “SuDhara” - Govt of India initiative
• Worked on designing a mobile app for easy access to tutorial videos for weavers in North Eastern states- A project by the German organization 'GIZ'
• Contributed to event management, collateral design & video editing for company events, workshops & campaigns

Feb 2017 – Apr 2017 · 2 mos

• Conducted Design Research on forestry-based platforms across the globe
• Study on urban forest with 1:1 interaction with some forest officials & nurseries in Delhi
• System thinking to understand the forestry as a system. Mapping the stakeholders and processes involved in the forestry.
• Benchmarking study to understand best practices of crowdsourcing on digital platforms
• Creating the research-based UX strategy and Information architecture for the crowdsource-based digital portal on forestry.
• Wireframing, prototyping, and visual design for the portal

Jun 2016 – Jul 2016 · 1 mo · Delhi Area, India · On-site

• Research on the museum Interactions and overall experiential design of museum spaces.
• Space and Interaction Design for the experience center of the real estate clients: Making Scenarios for Interactions, UI Design for Interfaces in Interactions
• Data visualization and user interface design for interactive kiosk interface at a Gym