Mar 2018 – Dec 2021 · 3 yrs 9 mos

• Built H&K category from Day 0 and grew business from 0 to 100 Cr+ Monthly GMV.
• I was responsible for:
• 1. Leading market research (online and offline) and understand value chain to find right customer problems, devise business and GTM strategy for category building
• 2. Kickstarting sales operations and Hiring and leading team of 9 Zonal Heads and 70+ on ground team members for seller acquisition, on-boarding, and seller operations management PAN India
• 3. Ensuring competitive pricing and selection across all micro-assortments
• 4. Topline, Bottomline, Monetization, AOP planning
• 5. Forging direct relationships with Top Brands in Kitchen space (Prestige, Cello etc); Building exclusive SKUs portfolio as a part of long term strategy

May 2017 – Feb 2018 · 9 mos

• Launched and Scaled Mobile Phones Marketplace business (Smartphones + Feature Phones)

Dec 2016 – May 2017 · 5 mos

• During early days, I hired and led initial set of sales team with MVP to identify right problem statement of retailers and help in solving for right product-market fit.
• Traveled extensively in the markets of Karnataka, Madhya Pradesh, and Guwahati to understand how b2b trade works and share learnings with cross-functional teams.

Mar 2016 – Nov 2016 · 8 mos

• I was responsible for managing monthly Sales Planning and execution, Pricing, Merchandising, CRM, Affiliates, PN while maintaining conversions and Profit Margin targets for Washing Machines, Electric Goods, and Refrigerators
• Planned and executed all major events including Big Billion Days, Big Shopping Days, Independence Day Sale, etc, and various brand launches like BPL, Exclusive IFB Washing Machine.

Jun 2015 – Feb 2016 · 8 mos

• Start-up within Flipkart ecosystem
• Devised expansion strategy for Flipkart Nearby in Bangalore and evaluated multiple categories like Fresh and Vegetables, Bakery, etc for launch
• Forged marketing partnerships with Pepsico, Coca-Cola and strategic tie-ups with CCD, Safal (Mother Dairy), Chai Point and launched Sweets category in Bangalore

May 2014 – Jul 2014 · 2 mos · Mumbai Area, India

• Project Title
• 1. Evaluation of Franchisee Business Model for Tier 3 expansion.
• 2. Market research and go-to-market strategy for the Housing expansion in Tier 3 cities.

Jul 2013 – Apr 2015 · 1 yr 9 mos · Kharagpur I, India

• Gopali Youth Welfare Society is a registered non-governmental voluntary organization primarily managed by the students of IIT Kharagpur.
• 1. Steered a 4-tier team of 10 heads, 30 members and 150 volunteers to improve the living standards of people at Gopali village
• 2. Strategized and supervised the construction of GYWS run school (Jagriti Vidya Mandir) campus; project worth ~ INR 10 Million
• 3. Instrumental in garnering funds for education of 200 children and achieved 30% YoY increase in the number of sponsored students
• 4. Revamped social media and publicity by ideating campaigns; resulted in coverage by The Times of India, The Telegraph, Dainik Bhaskar

May 2013 – Jun 2013 · 1 mo · Greater Vadodara Area

May 2013 – May 2013 · 0 mo · Jamshedpur, Jharkhand, India

Jul 2012 – Apr 2013 · 9 mos · Kharagpur I, India

• 1. Secured cash sponsorship of INR 500,000 by increasing the alumni and corporate database by 500% YoY
• 2. Launched GYWS at national level by participating in PAN IIT Global Conference 2012, Kolkata attended by alumni across world
• 3. Interacted and pitched to dignitaries like Chief Ministers of 5 Indian states, Mr. Nandan Nilekani, Mr. Y C Deveshwar, Mr. Arvind Kejriwal
• 4. Represented GYWS at IIT Kharagpur Kolkata alumni meet; recognized by President - IIT Foundation (IIT KGP global alumni network)

Apr 2011 – Apr 2013 · 2 yrs · Kharagpur I, India

• Part of the 21 member apex organizational body for the 54th edition of fest with a total budget of INR 15 million and 20,000+ footfall
• 1. Spearheaded publicity to outreach 1000 colleges across India, achieving 30% YoY increase in participation from non-eastern region
• 2. Conceptualized and launched campus ambassador program for the first time ever in Spring Fest
• 3. Procured sponsorship deals worth INR 1 million and 10 media and publicity tie-ups worth INR 1.5 million, enhancing visibility of fest
• 4. Negotiated 4 live concerts with a budget of INR 3.5 million and combined footfall of 60,000
• 5. Conceived maiden performance of Monuments(UK) in India, biggest rock concert in history of Spring Fest with 12,000 audience