Alexander Oxford

VP of Marketing

United Kingdom8 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Expert in integrated marketing frameworks.
Proven track record in multi-channel strategies.
Strong focus on data-driven marketing initiatives.

Stackforce AI infers this person is a Marketing Specialist with expertise in B2B and digital marketing strategies.

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Skills

Core Skills

Marketing AutomationLead GenerationCommunicationSocial MediaCustomer ServiceLead ManagementBusiness AnalysisMarket ResearchPartner MarketingMarketing Development Fund ManagementB2b MarketingDigital MarketingMarketing Strategy

Other Skills

APIBrand StrategyBusiness StrategyChange ManagementCompetitive AnalysisContent ManagementContent MarketingCopywritingCorporate EventsCustomer Relationship Management (CRM)DesignE-LearningEvent ManagementGrowth MarketingHubSpot

About

Over the last ten years, I've spent my career as a business enthusiast specialising in marketing. My diverse career across various industries, business models, company sizes and geographies, gives me a unique insight into how marketing should operate and integrate to drive growth and ROI. My approach to marketing centres around the philosophy that "Marketing is the function of a business model that engages in everything the market touches to explore, create and deliver value through the use of science and art for the benefit of consumers, the business and society." For this reason, my approach to marketing is about building frameworks for integrated marketing that enhance cross-functional collaboration and support an organisation and its people. Utilising data can empower individuals to explore, develop and implement new ideas and communicate them confidently in a creative environment to affect change. In my experience, this approach has consistently enabled teams to grow while delivering integrated, multi-channel strategies that accelerate growth and yield measurable results. For more information on my career to date, please look at my projects section.

Experience

Aaa global

Head of Marketing

Oct 2024 – Present · 1 yr 5 mos · Hybrid

AAA Global is a leader in financial recruitment and is known for combining honesty, loyalty, insight, and a meticulous approach to crafting professional connections with purpose.
It solves strategic business challenges by facilitating the acquisition of high-calibre professionals that fit the initial requirements of a role and the long-term visions of the companies we partner with to ensure continued success.
By specialising in all areas of the quantitative and discretionary finance sectors, the organisation devotes its time to developing its capacity to deliver exceptional services and maintaining its position as a trusted advisor for the most discerning clients and candidates worldwide.

Itam forum

ITAM Forum Marketing Team - LISA Brand

Jul 2023 – Jul 2024 · 1 yr

Founded in 2020, the ITAM Forum is a not-for-profit trade body run by ITAM professionals for ITAM professionals.
Originally the sole marketing professional at LISA until the company merged with ITAM Forum where I was responsible for marketing the LISA Academy services.
For more info on what I've gotten up to in my career, please take a look at my projects section.

Coforge

2 roles

Salesforce Business Unit Global Marketing Team

Jan 2022 – Jun 2023 · 1 yr 5 mos

A global digital services and solutions provider, that leverages emerging technologies and deep domain expertise.
I was responsible for global lead-gen and digital marketing for the Salesforce Business Unit (SFBU) at Coforge.

WHISHWORKS Global Marketing Team (Now Coforge)

May 2021 – Jan 2022 · 8 mos

Part of a three-person global marketing team for a data transformation company with a £40 million turnover.
Responsible for the strategy, execution and optimisation of all digital channels, tools and demand gen across three focus regions (EU, NAM, IMEA).
For more info on what I've gotten up to in my career, please take a look at my projects section.

Technology IntegrationMarketing AutomationHubSpotSalesforce.comLead Generation

Freelance

2 roles

Marketing Consultant

Mar 2019 – May 2021 · 2 yrs 2 mos

Working as a marketing consultant, predominantly with two agencies:
CMFG & Indigo River ltd.
I worked on multiple projects with brands such as:
Woodsford Litigation Funding.
Wilmington Healthcare.
DataRobot.
Confirmit.
Agilysis.
Atos.
For more info on what I've gotten up to in my career, please take a look at my projects section.

CommunicationPublic SpeakingSocial Media

Marketing Consultant

Apr 2018 – Nov 2018 · 7 mos · United Kingdom

I worked as a marketing consultant, with two agencies:
CMFG & Indigo River ltd.
I worked on multiple projects with brands such as:
Agilysis.
OXF Architects.
For more info on what I've gotten up to in my career, please take a look at my projects section.

Business AnalysisMarket ResearchResearch

Sgs

SGS - Certifications And Business Enhancement UK Marketing Team

Nov 2018 – Apr 2019 · 5 mos

SGS is the world's leading inspection, verification, testing and certification company.
I was responsible for the marketing of the energy management solutions in the 'Certifications and Business Enhancement' business line in the UK.
For more info on what I've gotten up to in my career, please take a look at my projects section.

Customer ServiceCompetitive AnalysisLead Management

Bchannels

bChannels - EMEA Marketing Services Team

Aug 2017 – May 2018 · 9 mos

bChannels is a global marketing agency focusing on channel partner marketing, delivering projects across multiple continents.
I worked on two multi-national partner marketing programmes (DELL EMC + UNIFY); I was responsible for 40 priority accounts and 100 non-priority accounts.
For more info on what I've gotten up to in my career, please take a look at my projects section.

Partner Relationship ManagementMarketing Development Fund ManagementPartner Marketing

Btl communication

BtL Communications - Sole Marketer

May 2016 – Mar 2017 · 10 mos

BtL Communications is a managed service provider providing unified communications solutions with a turnover of £5 million.
As the sole marketing exec, I managed and delivered on all aspects of the company's marketing activities.
For more info on what I've gotten up to in my career, please take a look at my projects section.

B2B MarketingDigital Marketing

Cmfg

CMFG - B2B Marketing Account Management Team

Jul 2014 – Apr 2016 · 1 yr 9 mos

CMFG is a specialist B2B marketing consultancy based in London.
I worked on the agency's project and account management teams. I was involved in several projects assisting senior account managers and one of the directors.
For more info on what I've gotten up to in my career, please take a look at my projects section.

Marketing StrategyB2B MarketingEvent ManagementProject Management