Apr 2019 – Nov 2021 · 2 yrs 7 mos · Menlo Park, California, United States

• Responsible for Payments

Jan 2013 – Jan 2019 · 6 yrs · San Jose, California, United States

Mar 2011 – Jan 2013 · 1 yr 10 mos · São Paulo Area, Brazil

• After working at Santher i was invited by the President of the company to Lead the Business Development department of his new project. Leading the Commercial Area, Marketing and Key Projects defined by Key Consumer Equity. For the sales branch: Projects of communication and start-up of sales stores; for the Civil Engineering Construction Branch, projects for Logistics (Speed of construction) and Supply (Pocket Limitation)
• Head for Marketing & Business Development
• Leaded the Launch of the sales brand Vem and the sales team.
• Definition of key Equities for driving demand (Low Income consumers of Homing).
• Development of a information system as fast as the speed of construction (Chinese system).
• Results:
• Vem sells 35 million on year 1, being awarded the best partner of MRV leading region. Establishing sales agreements with PGV, MRV and others.
• Key Equities tested and confirmed (Home on time: speed of construction) (Fits my pocked: cash flow restrictions). Leading projects on Logistics, Finance and Production to boost communication Equities.
• Leaded Resources Management system implementation, delivering +15,5% margin (Finance costs reductions, R&D proposal, consumer tested ideas);
• Equity owned on the region (Speed of construction).

Jun 2008 – Jul 2010 · 2 yrs 1 mo

• Manager of Paper Business for South Cone
• Leading Brand Positioning of 3 acquired brands for Baby Care (Cremer, Disney Baby License of Mickey and Plim Plim). Launch of the international brand Affective in Brazil. Focus on leveraging EBITDA to boost company value in the forthcoming company equity sale.
• Developing a master plan and preparing the company to execute the plan of the TOP 2 Equity Partners. The master plan had: Production tests, Copy development, package tests and development for 2 different lines of Brand Management, the company was capable of implementing any brand, based on which Equity Partner would lead the company.
• Results:
• Share increase on Baby Care from 4,3% to 8,1%, boosting high margin SKUS;
• Awarded Best Packaging development of any Disney license in Latin America;
• Awarded Best Copy of any Disney License Line in Latin America;

Sep 2007 – Mar 2008 · 6 mos

• Senior Product Manager of Beauty Hair Products – Leading Koleston and New Brand Developments
• Leading Koleston for LA and developing a new upper tier product to Global Hair.
• Leading Tests and analysis for the R&D development of Products and commercial sales innovations for LA.
• Responsible for Consumer understand: Nielsen/Ibope/Latin Pannel.
• Management of R&D for the Acquisition of a Plant in Brazil.
• Results:
• Launch of Revitalique on Mexico 4,8% value share in 6 months, 3,3% incremental to Wella Base;
• Commercial Innovation for Brazil (Still in use) Water Shield;
• Development of 3 Global Copys (A.L. France, Turkey as key markets)

Jul 2005 – Sep 2007 · 2 yrs 2 mos

• Junior and Senior Product Manager – Baby Care
• Responsible for Pampers Low income Market expansion.
• Started as Intern for Paper: FemCare, promoted due to results up to Senior Product Manager of Baby Care (Most relevant Position of P&G BR at that time).
• Leading Trade Market for Baby Care.
• Leading Consumer understanding on BR: Nielsen/Ibope.
• Developing Commercial Innovations for Pampers BR.
• Results:
• Volume Share increase from 18,3% to 27,3%, Margin Increase of 320bpts;
• Leadership on Baby Care Market;
• Launch of 6 lines, more than 30 downcounts implemented;
• Rated 1 on PG;
• Record sales of Tampax;
• Launching of the first nonwoven pad under Always umbrella.

Sep 2004 – Jun 2005 · 9 mos