Siddhartha Goel

CTO

Seattle, Washington, United States15 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15+ years leading engineering teams.
Expert in scalable microservices architecture.
Proven track record in personalization technologies.

Stackforce AI infers this person is a SaaS and Fintech expert with strong capabilities in microservices and personalization technologies.

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Skills

Core Skills

MicroservicesPersonalizationAws TechnologiesEcommerceService ScalingSaasCloud InfrastructureB2b EcommerceFinancial Data AnalysisBanking Product DevelopmentMarket Analysis

Other Skills

.NET.NET FrameworkAI TechnologiesASP.NETASP.NET MVCASP.NET Web APIAWS DynamoDBAWS EC2AWS S3AWS SageMakerAkkaAzure SQLBitbucketCC#

About

Engineering Leader with 15+ years of experience leading engineering teams to build scalable microservices architecture including personalization and recommendation platforms used in retail, media and content forward Ads experience teams. Skilled in designing ranking and discovery systems using AWS technologies such as EC2, S3, SageMaker, and DynamoDB, and integrating large language models (LLMs) to solve complex business problems. Experienced in implementing OpenSearch and Elasticsearch indexing strategies with vector embeddings for semantic search. Adept at hiring and growing high-performing engineering teams, driving roadmap prioritization, stakeholder alignment, and annual resource planning to deliver strategic initiatives that enhance customer engagement and business impact.

Experience

Amazon

Engineering Leader | Personalization Tech

Feb 2021 – Present · 5 yrs 1 mo · Seattle, Washington, United States

Personalization/AI Tech - working with extremely talented engineers and applied scientists to personalize dynamic listening and watching experiences for customers around the world.
In previous experience, I worked on enabling global movement of goods with technology which makes international logistics reliable, cheaper, scalable and faster.

PersonalizationAI TechnologiesMicroservices

Falabella india

Engineering Manager

Oct 2019 – Feb 2021 · 1 yr 4 mos

Led the development and launch of eCommerce browse experience across 11 countries of Latin America for two different business groups of Falabella. Part of multiple sale events - Cyber Days, scaling services to withstand peak loads. For a small duration involved in the design and development of Marketplace initiatives of the group.

eCommerceService ScalingMarketplace Development

Apttus

2 roles

Engineering Manager

Promoted

May 2018 – Oct 2019 · 1 yr 5 mos

Built highly scalable and performant Pricing engine using Enterprise SAAS solutions on Cloud infrastructure with rule evaluations using latest of open source technologies like Akka and Elasticsearch with Microsoft tech stack.
Mentoring and instilling best engineering practices with design and code reviews, automation, agile workflow and CICD processes.
Managing, retaining and hiring top talent in the company.
Working team member to define and drive corporate values implemented across globe.

SAASCloud InfrastructureElasticsearch

Associate Principal Engineer

Jul 2016 – Apr 2018 · 1 yr 9 mos

Leading B2B server side e-commerce platform in .NET.
Using Microsoft Azure as the engine for application, building micro-services that are multi-tenant in nature and deployed using Service Fabric platform.
The platform is database agnostic and supports Azure SQL, Dynamics and Salesforce.
Involved in all aspects of SDLC.
Acting as Scrum Master for the project, talking to various stake holders involved in integration, managing application life cycle through CI/CD and resolving any dependencies for the product.
Recognizing talented professionals through interviews and screenings.

B2B eCommerceMicroservicesScrum

Thomas white international

Senior IT Analyst

Sep 2012 – Jul 2016 · 3 yrs 10 mos · Bengaluru, Karnataka, India

Developed products to analyze financial data from multiple data vendors like Thomson Reuters and Bloomberg to provide intelligent outputs to analysts using smart interfaces and report generation capabilities on multiple platforms which enable users to derive equity research.
Completed Onsite Project in Chicago to generate market returns more accurately using Bloomberg licenses.
Extensively worked on writing mathematical logics like rankings of stocks to support in-house products which are used for stock analysis.
Worked on retrieving, storing and processing financial data from multiple data vendors.
Single handedly created leave management system for firm’s HR department.

Financial Data AnalysisReport GenerationMathematical Logic

Nettpositive, now a part of equifax inc.

Technical Analyst

Oct 2011 – Aug 2012 · 10 mos · Bangalore, India

Almost single handedly worked on a medium scale banking product which gives a single view detail on customer relationship with the bank and a customer’s loan management for a large Indian Financial Group.
Worked on a project for one of the largest banks in Middle East for managing and simulating campaigns.
Worked on the development of standardizing the product for RBI reporting.
Worked on service product for a client in US that helps small and medium size banks in risk estimation and management assessment.

Banking Product DevelopmentCampaign Management

Tata consultancy services

Assistant System Engineer

Aug 2010 – Oct 2011 · 1 yr 2 mos · Greater Chennai Area

Worked on a window based internal and client simulator for market analysis and prediction in .NET 4.0 (C#).
Worked on a web based application for order management (VB.NET)
Completed the prestigious learning program (ILP) at Tata Consultancy Services aimed at building industrial programming concepts in .NET and SQL Server.

Market AnalysisOrder Management