Natasha Malani

Co-Founder

Mumbai, Maharashtra, India8 yrs 9 mos experience

Key Highlights

Over a decade of diverse marketing experience
Proven track record in brand management and strategy
Expert in innovative recruitment and talent acquisition

Stackforce AI infers this person is a Marketing and Recruitment Specialist with expertise in Real Estate and Media sectors.

Contact

Skills

Core Skills

RecruitmentTalent AcquisitionMarketing StrategyBrand ManagementProject ManagementE-commerce ManagementDigital MarketingMerchandisingRetail Management

Other Skills

AdvertisingBrand CommunicationBrand PositioningBrand StrategyClient SatisfactionCompetitive AnalysisContent CurationE-commerce DevelopmentIntegrated MarketingInventory ManagementManagementMarket ResearchMarketing CampaignsMarketing CommunicationsMarketing Research

About

Throughout my marketing career of over a decade, I have worked within a wide range of sectors including Retail, Media, Real Estate and E-Commerce driving marketing objectives and business revenue. My aim with Right Brain is to ensure getting the right role the right talent that will help organizations grow and create a larger impact.

Experience

Right brain | recruitment specialists

Founder

Sep 2021 – Present · 4 yrs 6 mos · Mumbai, Maharashtra, India

At Right Brain Recruitment, I focus on enabling enterprises to efficiently hire premium talent while promoting inclusion and skill-based hiring. By implementing innovative recruitment strategies, I have successfully reduced hiring timelines and enhanced client satisfaction. My commitment to elevating potential has led to significant improvements in workforce diversity and overall talent quality.

Recruitment StrategiesClient SatisfactionWorkforce DiversityRecruitmentTalent Acquisition

Piramal realty

Senior Marketing Manager

Dec 2018 – Aug 2021 · 2 yrs 8 mos · Mumbai Metropolitan Region

Responsible for overall business growth of Piramal Vaikunth and Piramal Revanta projects
Launched Piramal Realty's Value Housing segment in 2020
Defining the value proposition and go to market strategy for revenue achievement of ₹900Cr
Developing a holistic brand strategy and relevant communication for the respective micro-markets
Using various communication channels (Advertising, Digital, BTL, etc.) to enhance awareness in target markets, increase buyer demand and customer loyalty
Responsible for overall marketing spends to design an effective marketing strategy
Improving brand and product perceptions through innovation and design excellence (collaterals / campaigns) in domestic and international markets
Working with the development team to arrive at the right product mix and USPs
Training and development of sales, pre-sales, CED teams to ensure correct brand message is deployed
Understanding the buyer profile and competition to enhance sales
Working in collaboration with all internal and external stakeholders for execution of launch campaigns
Successfully completed launch of four residential towers since December 2018

Brand StrategyMarketing CommunicationsMarket ResearchAdvertisingDigital MarketingMarketing Strategy+1

High street phoenix

Sr. Manager Leasing

Jan 2018 – Dec 2018 · 11 mos · Mumbai Area, India

Sony pictures networks india

Marketing Manager

May 2016 – May 2017 · 1 yr · Mumbai Area, India

Responsible for creating reach and awareness of Sony’s new infotainment channel - Sony BBC Earth. Establish channel positioning, brand content and slot promise.
Ideate, formulate and implement a cost effective 360-degree marketing campaign across platforms – Television, Print, Radio, Digital, PR, On Ground Activities and Marketing Tie Ups
Shaping creative and radical ideas across ATL and BTL mediums
Responsible for developing, delivering, and executing the brand’s digital marketing strategy
Strategy, planning and execution for Comic Con India and launch of Sherlock Season 5 on AXN India
Increase brand visibility through tie-ups across sectors like travel, hospitality, etc.

Marketing CampaignsDigital MarketingBrand PositioningMarketing StrategyBrand Management

Trésmode (kavis fashions pvt ltd.)

Head E-commerce development

Jan 2015 – Mar 2016 · 1 yr 2 mos · Mumbai Area, India

Responsible for development and end-to-end process management of the online portal including website design and development, content curation, digital marketing, analytics, affiliate marketing and tie-ups

E-commerce DevelopmentDigital MarketingContent CurationE-commerce Management