Jun 2024 – Sep 2025 · 1 yr 3 mos · Delhi, India · Hybrid

• NewsReach is a portfolio company of Hindustan Times Media Group and Zee Media Corporation Ltd.
• We are a PR tech and Media organisation started in August 2018.
• With 5,000 Plus niche clients like BMW, Tata AIA, Radisson Hotel Group, Sony Music, Bharti Real Estate etc.
• And significant client base.
• Have strategised PAN India collaborations and nudge to Sales.
• Major Responsibilities Include :
• 1. Drive strategic Partnerships and Alliances for stronger brand visibility and higher market reach.
• 2. Create substantial leads for Sales Team and ensure smooth closure and coordination.
• 3. Innovation -
• Create new verticals. For empowering and adding value to entire organisation.
• a. Started of events vertical - Successfully managed PR and Food and Beverage services at
• 'Yonex Sunrise Open 2025 ' at Indira Gandhi Stadium.
• This was World Badminton Championship where we served 32 Nationals.
• b. Initiated complete Radio Vertical.
• c. Strenghtened Media Advertising - By Introducing Red Pepper Advertising
• 4. Collaboration with Hotel Chains like Bloom, Radisson, The Suryaa, Alivaa etc. for promotions and stay.
• 5. Crafting Bharat - Initiated Gifting Partners in Podcasts and Partnerships for Awards.
• 6. Handling of F & B events Like The Burrah Project and Sonu Nigam Night
• 7. Successfully executed PR activation of Ice Cream Expo in Noida.
• 8. Kolkata Knight Riders is one of the major alliance that was done for their 'Knight Club' App bringing
• innovation in field of Technology and Entertainment.
• 9. Managed Food & Beverage for Sonu Nigam Live Concert in Delhi with popular brands like
• Pizza Hut
• Dunkin Donuts
• Taco Bell
• Chaayos
• Bikanervala
• American Burger
• Nothing Before Coffee
• And served over 20,000+ footfall.
• 10. Handled Press Conference for Swiss Embassy

Jul 2022 – Jun 2024 · 1 yr 11 mos · India

• EazyDiner is Restaurant Deals and Booking Platforms. With Seamless Technology ensuring Savings. Specifically, 22 + Bank Offers.
• Major Responsibilities Include :
• 1. Strategic Growth and Promotion of 4 Cities - Hyderabad, Ahmedabad, Surat and Lucknow
• 2. Ensuring Popular Restaurants OnBoarding
• 3. Associations with Corporates for growth
• 4. Achievement Includes - Partnership with IPL. Tie Up with Delhi Airport #KhushiyonKiDiwali
• 5. Proven Result of 100% Growth in markets in 1st Year Itself.
• 6. Media Relations and Promotion in Mainstream Media basis News elements Or Partnerships. Did tie up with TV9 Group.
• 7. Taking Care of FAST FOOD Vertical. Where got key accounts like HaldiRam's, Bikanervala,
• KrispyKreme, Haagen Dazs, Gelato Vinto, Giani's etc OnBoarded. Initiated tie up with PVR Inox.
• 8. Grooming Teams to best of their potential. And ensuring effective on ground performance.
• 9. Responsible for Events and Ground Activations in all deployed Markets.
• 10. Tie Up with TV9 and News9 Plus as media Partners for EazyDiner Foodie Awards. And BIG FM as media partner at Ritz Carlton, Bangalore
• 11. Branding and Promotion with Nayara Petrol Pumps

Jan 2021 – Jun 2022 · 1 yr 5 mos · Dellhi

• TDI group is a well established group and has presence in Restaurants, Real Estate, Malls, Schools, Townships primarily in North India.
• Joined the group as Vice President Marketing and based on performance, promoted as COO - Restaurant Division.
• Major Responsibilities Include :
• Ensuring existing restaurant brands Like WareHouse Cafe, Garam Dharam, Lazeez Affaire etc. remain profit making ventures.
• Also, introduce and work on business expansion of new brands.
• Noteworthy Highlights :
•  Ensuring smooth Operations. With a unitwise check on P & L account.
•  Work to create a new brands and Plan a strategy for their expansion.
•  Ensuring Quality Vendors.
•  Grooming session for the team.
•  Public Relations and Media Handling - Have been covered by National TV, Radio Channels and Leading Publications for the brand.
•  Execution of ATL, BTL and LSM activities in the region.
•  Media Get Together and Infulencers Meet - To create disruption in Market for higher awareness
•  Revival of old guests.
•  To work on Local Store Marketing depending upon the Trade Area.
•  Corporate Tie Ups and Alliances.
•  Brand Communication
•  Working on dedicated events calendar.
•  Marketing through various portals and aggressive online presence through SEO.
•  Ensuring Successful and periodic theme based Food Festivals.
•  Won awards at eminent platforms – by Hindustan Times

Apr 2015 – Sep 2020 · 5 yrs 5 mos · Delhi Area, India

• Major responsibilities handled : Barbeque Nation Hospitality Ltd is the biggest 'Casual Dine Restaurant' chain in India.
• With more than 150+ restaurants in India and abroad.
• I started off the Sales & Marketing Department primarily in North India. And am responsible to take care of locations - Jammu, Punjab. Haryana, Delhi/NCR, Uttar Pradesh, Uttarkahand, Rajasthan, Uttar Pradesh, Madhya Pradesh. Plus, some PAN India associations.
• Have launched 36 restaurants, Another Brand Coolfies and Delivery UBQ.
• Noteworthy Highlights :
•  Public Relations and Media Handling - Have been covered by National TV, Radio Channels and Leading Publications for the brand.
•  Execution of ATL, BTL and LSM activities in the region.
•  Media Get Together and Infulencers Meet - To create disruption in Market for higher awareness
•  Revival of old guests.
•  To work on Local Store Marketing depending upon the Trade Area.
•  Corporate Tie Ups and Alliances.
•  Brand Communication
•  Working on dedicated events calendar.
•  Marketing through various portals and aggressive online presence through SEO.
•  Ensuring Successful and periodic theme based Food Festivals.
•  Won many awards at eminent platforms – by EazyDiner, IMI Coellge, Fever FM, 92.7 BIG FM

Mar 2014 – Mar 2015 · 1 yr · New Delhi Area, India

• Major responsibilities handled: Dee Marks Hotel & Resorts, Delhi is a boutique resort based near airports. Achieved revenue targets by booking rooms, conference, residential get together, social gatherings, recreation packages and day outings. Developing Sales process & mentoring on reports to keep a track of Sales performance.
• Noteworthy Highlights
•  Ensuring profitability through a dedicated P & L monitoring of operations with costings versus Sales achievements.
•  Brand positioning with innovative ideas of EDMs, Fashion Shows, Launch of Dee Key ( The lounge & Bar )
•  Mapped new markets for Tour Operators ,corporate and event organisers .
•  Introduced PR concepts like of Dee Key and Tie Ups with Gelato Vinto
•  Marketing through various portals and aggressive online presence through SEO.
•  Acquiring sponsorships for events.
•  Arranging media coverage in case of launch.

Mar 2013 – Feb 2014 · 11 mos · Gurgaon

• Major responsibilities handled: 32nd Milestone is a boutique entertainment resort. Achieved revenue targets by booking rooms, conference,residential get togethers, social gatherings, recreation packages and day outings. Developing Sales process & mentoring on reports to keep a track of Sales performance.
• Noteworthy Highlights
•  Mapped new markets for Tour Operators and corporate around the hotel.
•  Introduced PR concepts of Flash Mobs etc.
•  Conceptualised important events like Holi Rain dance, Dandiya Dhoom, Independence Day Carnival, Christmas, New Year eve etc.
•  Marketing through various portals and aggressive online presence through SEO.
•  Introduced new products as Online Travel Portal, Training Companies, Birthday packages etc.

Jul 2010 – Feb 2013 · 2 yrs 7 mos · New Delhi,NCR

• Sales & Marketing
• Rockland group is in various businesses like Hotels, hospitals, media etc. with 2 hotels in South Delhi and coming up with another unit in Manesar.
• Major responsibilities handled: Achieved revenue targets by booking rooms, conferences and non residential get together. Developing Sales process & mentoring on reports to keep a track of Sales performance.
• Noteworthy Highlights
• Mapped new markets for Tour Operators and corporate around the hotel.
• Introduced new products as Online Travel Portal, Training Companies etc.

May 2007 – Jun 2010 · 3 yrs 1 mo

• Business Development
• Biznet Technologies is aUS based company into portal business with flagship ,restaurant portal.
• Major responsibilities handled: Responsible for the Training and Development of Team Members, Sales Forecasting etc. Developed marketing strategy and corporate client acquisition.
• Noteworthy Highlights
• Developed sales process & mentoring on reports to keep a track of sales performance.
• Signed up with food & beverage outlets across NCR.
• Initiated strategic alliances with Restaurant, Hotels and Corporate.
• Preceding Assignments Handled

Sep 2002 – Jun 2003 · 9 mos

Aug 2000 – Aug 2002 · 2 yrs