Feb 2018 – Sep 2021 · 3 yrs 7 mos · Bengaluru Area, India

• KreditBee
• 1. Collaborated with different teams to kick start a new product named KreditBee, a lending platform for working professionals to obtain micro-loans and personal loans.
• 2. Worked with different teams to formulate the loan application process and the related user facing workings of the app.
• 3. Collaborated with the risk team and implemented features that help automate the loan application
• process to decrease the processing time from 24 hrs to under 1 minute for micro loan offering.
• 4. Formulated an in-app query redressal system to address queries of customers in a personalized
• manner thus helping reduce the traffic coming to customer support.
• 5. Formulated the process to provide technological support for runners to visit, collect and verify the users documents for short term personal loans.
• 6. Created an in-app rating system to obtain the app review in app, identify user issues and channelize
• 5 star ratings to Google PlayStore thus helping improve the rating from 4.1 to 4.46
• 7. Devised an in app Refer and Earn feature to improve organic traffic coming to the app.
• 8. Collaborated with third party vendors for integrating mobile app attribution tools.
• KrazyBee
• 1. Reworked the loan application process to stop the fraudulent applicants from getting through at an early stage in the application process.
• 2. Created a Financial reconciliation system which reports any anomalies obtained in the
• transaction details and the respective orders to be corrected, so as to ensure a smooth auditing process.

May 2017 – Jul 2017 · 2 mos · Bangalore

• Handled seasonal digital marketing brand campaigns including creative development, website re-branding, newsletter, e-mail and SMS marketing.
• Formulated and implemented social media strategies and execution plans which led to a 4-fold increase in the number of loan applications.
• Increased revenue through social media campaigns by 400% under the same budgeting constraints.
• Decreased the customer acquisition cost by 68.3% and increased the average basket size by 130%

May 2016 – Jul 2016 · 2 mos · Gurugram, Haryana, India

• Developed effective prospecting and lead development strategies to increase the revenue by 136%
• Led and mentored 35 individuals in Supply Chain, Maintenance, and Distribution operations.
• Collaborated with localized vendors to boost the delivery efficiency
• Formulated and implemented growth hacks which increased the inbound leads by 300%