William White — CEO
I’m passionate about building brands and businesses that bring people together around shared purpose and growth. As Chief Marketing Officer at Walmart, I lead an organization focused on driving customer engagement, digital innovation, and sustainable growth across one of the world’s largest consumer ecosystems. Over the past five years, our team has helped lead Walmart’s digital and brand transformation—accelerating e-commerce growth, deepening customer loyalty, and strengthening an iconic brand that serves 150 million people each week. Before Walmart, I served as SVP of marketing at Target, where we reignited relevance and trust following the 2013 data breach and launched multi-billion-dollar owned brands like Cat & Jack and Good & Gather. Earlier in my career at The Coca-Cola Company, I scaled Coke Zero from launch to a billion-dollar brand in the U.S. and led global marketing for Diet Coke / Coca-Cola Light across international markets. I thrive in helping organizations grow by putting the customer at the center, using insight and creativity to inspire people, and leading teams that thrive on purpose, agility, and impact. Boards: Walmart Foundation | Duke University’s Fuqua School of Business | Ad Council | Association of National Advertisers | Marketing & Media Alliance | NACD Certified Recognition: Forbes CMO Hall of Fame and World’s Most Influential CMO | Adweek Brand Genius | Business Insider Most Innovative CMOs
Stackforce AI infers this person is a Marketing Executive with expertise in Brand Management and Digital Transformation.
Location: Bentonville, Arkansas, United States
Experience: 24 yrs 7 mos
Skills
- Digital Transformation
- Brand Management
- Marketing Strategy
- Campaign Management
- Marketing Management
- Strategic Planning
- Global Marketing
- Business Analysis
- Media Strategy
- Client Relations
Career Highlights
- Led Walmart's digital and brand transformation.
- Scaled Coke Zero to a billion-dollar brand.
- Recognized as one of the world's most influential CMOs.
Work Experience
Walmart
Chief Marketing Officer (5 yrs 11 mos)
Target
Senior Vice President Marketing (2 yrs 7 mos)
Vice President Marketing (2 yrs 9 mos)
Marketing Director (1 yr 10 mos)
The Coca-Cola Company
Group Brand Director, Diet Coke & Coke Zero, Coca-Cola North America (3 yrs 6 mos)
Global Brand Director, Diet Coke / Coke Light (1 yr 6 mos)
Strategic Planning Director, Global Brand Marketing (1 yr 6 mos)
Business Analysis Manager, Global Innovation Strategy & Finance (1 yr 11 mos)
Starcom MediaVest Group
Assistant Media Director (3 yrs 1 mo)
Education
MBA at Duke University - The Fuqua School of Business
BA at Duke University
