Jan 2018 – Jan 2021 · 3 yrs

Jan 2017 – Dec 2017 · 11 mos

Feb 2015 – Jan 2017 · 1 yr 11 mos

• Responsible for laying foundation and execution of user retention strategy.
• Lead for mobile app upgrades, new user activation campaigns.
• Built context based micro-apps (Carmatch for Delhi Odd Even rule, Secret Santa for Christmas), seeking user needs.
• User Onboarding - Executed strategy for D0 new user onboarding via an experimental framework.
• Lead ideation and execution of Hike caller - A tool providing user information on demand.
• Identified and executed Hike survey - A tool for extracting quick user feedback.

Jul 2014 – Jan 2015 · 6 mos

• Messaging without internet: Hike Direct
• Identified opportunity in a data cost sensitive space through market and competitive research.
• Lead product execution from prioritising task flows, beta testing to launch of first phase of hike offline.
• User privacy feature: Hidden mode
• Identified pain points in user discovery, first time user experience and regular usage, after quantitative and qualitative data analysis.
• Responsible for laying roadmap, leading process from designing task flows to building high fidelity prototypes and running scrums.
• Hike user experience analysis
• Identified pain points in user's journey upon contextual inquiry and task analysis.
• Provided recommendation to improve information architecture and reduce confusion faced by users within application.
• First time user experience for new users
• Built the task flow for new joining user to increase chat activations on day zero.
• Designed the in-app communication framework to increase discoverability of features by users over the week.
• Emotion expression in messaging
• Identified the pain points in emotion expression over instant messengers through user journey mapping.
• Prototyped a MVP to enable real time emotion expression in text and enhanced expressiveness in stickers/emoticons, through a novel approach.
• Winner, Hikeathon, hackathon at Hike Ltd.

Dec 2013 – Jun 2014 · 6 mos · Kolkatta

• Perdix business solutions was the first experience in an agile framework-work environment. Here, I was responsible for driving UX throughout the process of conceptualisation, design and development of products and services. Managed a team of 5 designers and developers throughout product development cycle.
• My major contributions included:
• Designed and tested responsive websites and mobile applications for National/International clients.
• Coordinated with engineering team to close the projects within deadlines and achieved stakeholder satisfaction through regular feedback.
• Website: http://www.perdixglobal.com/

May 2013 – Apr 2014 · 11 mos · Guwahati Area, India

• The experience EILab, under the mentor ship of Keyur sir, resulted in an exhaustive practice of building products via user-centred design methodology. Responsible for driving 3 projects simultaneously following a thorough user(primary/secondary) research.
• Designed 3 gesture user interfaces(GCUI) using Microsoft Kinect for Indian audience.
• Tested GCUI's by using suitable usability methods and validated the findings using statistical methods and qualitative analysis.

Apr 2012 – Apr 2013 · 1 yr · Guwahati Area, India

• Elected as the student incharge of managing cultural activities at IIT Guwahati, provided the most rewarding opportunity to deep-dive into practice team management skills, understand financial processes and to act a humble communicator/negotiator on all platforms.
• Major responsibilities included:
• To supervise activities of 10 cultural clubs,SPIC MACAY society and organizing 50+ inter-Hostel cultural competitions at IIT Guwahati for the session.
• To manage the annual allotted budget of 1million INR distributed over events round the calendar.

Apr 2012 – Feb 2013 · 10 mos · Guwahati Area, India

• Alcheringa - the "Annual Cultural Festival " of IIT Guwahati and is by far the largest cultural festival of North-East India. More than 40,000 people come every year to witness this grand celebration of youth.
• Co-led a team of 300+ enthusiasts to organize the largest cultural festival of North-East India.
• Devised strategies and recommendations on tentative budget and took initiatives keeping it a 0 - budget festival.

May 2012 – Jul 2012 · 2 mos · Noida Area, India

• To work with professionals at SISC, Noida provided a broad exposure to the industrial world. Under the likes of esteemed mentors, I was fortunate be given the opportunity to collaborate with engineering and quality assurance team to build games and applications for Samsung Smart TV.
• My contribution was to build IA, wire-frames, design interfaces, test and evaluate Samsung Smart TV applications for the project "INDIAN Apps".