Neha Garg

Associate Partner

Bengaluru, Karnataka, India11 yrs 7 mos experience

Highly Stable

Key Highlights

9 years of experience in B2C growth marketing
Proven track record in user acquisition and retention
Expert in building go-to-market strategies

Stackforce AI infers this person is a B2C growth marketing expert with a strong focus on Fintech and Ecommerce.

Contact

Skills

Core Skills

Growth MarketingUser AcquisitionConversion OptimizationCustomer Retention

Other Skills

CCustomer ServiceEditingHTMLMarket ResearchMarketing StrategyMatlabMicrosoft ExcelMicrosoft OfficeMicrosoft WordPowerPointPublic SpeakingResearchSocial Media MarketingStrategic Thinking

About

I am a results-oriented B2C growth marketing leader with 9 years of experience driving user acquisition, retention, & monetization across Fintech (CoinDCX) & Ecommerce (Zivame, Myntra). I am experienced in building go-to-market strategies for product & category launch via multi-channel growth, driving product-market fit for new bets, & team leadership with proven track record of delivering measurable business impact. What drives me- 💡 innovation 💥 customer-centric tech products 🤝 learning from other's experience 🎗️ helping others Here to connect with folks from diverse industries and backgrounds!

Experience

Coindcx

2 roles

Senior Growth Manager

Jun 2022 – Sep 2024 · 2 yrs 3 mos

Strategic ThinkingGrowth Marketing

Associate Director

May 2022 – Jun 2025 · 3 yrs 1 mo

1. Drove significant market leadership expansion in India's Spot business vertical through strategic API trader acquisition and exclusive token partnerships.
2. Established new revenue streams including DeFi and Earn (a passive income offering), while launching high-impact products like Expert Picks (an advisory feature), and Reward Hub (a gamification stack) that drastically drove ARPU and retention.
3. Built and scaled influencer marketing channel to acquire high-volume F&O traders.
4. Led and mentored a high-performing growth marketing team while leveraging research to develop deep user insights and influence product roadmap development.

Strategic ThinkingGrowth MarketingUser Acquisition

Glance

Growth Marketing Manager

Nov 2020 – Apr 2022 · 1 yr 5 mos · Bengaluru, Karnataka, India

1. Product-led growth initiatives: Developed Referral feature, Revamped Share experience, Login-free onboarding, Implemented Install to Signup nudges to increase organic traffic on app
2. User<>Creator growth: Worked on product-led creation levers like effects, filters, music library, trends etc and increased their adoption, Created progressive user journeys to graduate user to a creator.
3. New User retention: Tested various formats of content being served in feed, Iterated with age/ gender/ other personalization elements to build a static new user feed.
4. App Store Optimization: Managed to increase the play store rating despite Category shift of product, Improved ranking of app resulting in higher visitor share landing on our play store listing and further better conversion.
5. Experimented with various organic channels like promotional and reminder notifications, Facebook, Telegram, Whatsapp to drive traffic to Live streams.

Strategic ThinkingGrowth Marketing

Zivame

2 roles

Manager- Revenue Management- Digital Marketing Team

Promoted

Apr 2019 – Nov 2020 · 1 yr 7 mos · Bangalore

1. Built marketing campaigns and CLM journeys to grow repeat user base.
2. Successfully planned and implemented peak sale campaigns.
3. Led partnerships with Banks and Affiliates for acquiring customers and leveraged it to run gamification campaigns.
4. Scaled revenue for Zivame's online business by focusing on Customer Retention, Funnel optimization, Coupon intelligence system.
5. Improved 6-months retention rate and reduced repurchase duration.

Customer Retention

Senior Revenue Analyst

May 2018 – Mar 2019 · 10 mos · Bangalore

Myntra

Data Analyst- Central Pricing and Operations Team

Aug 2017 – Apr 2018 · 8 mos · Bangalore

1. Managed day-to-day pricing and promotional activities both operationally and strategically to achieve ~90% compliance on daily revenue and margin target.
2. Performed psychological and sort pricing experiments by A-B testing.
3. Conducted analysis to measure effectiveness of marketing campaigns.
4. Earned Revenue Kudos Award for Q3-Q4 2017 for outstanding performance and contribution.

Analytics quotient

Business Analyst-Foods & Beverages Team

Jun 2016 – Aug 2017 · 1 yr 2 mos · Bangalore

1. Developed online tools/dashboards for mobile and desktop platforms to weave together data analysis and infographics.
2. Involved in project management starting from the early phases of client engagement, requirement gathering, ideation, time bound execution to final project delivery.
3. Performed data analysis using MS EXCEL, SQL, Python, Tableau and PowerPoint so as to transform data into customized/automated Key Performance Indicators(KPI) dashboards that help detect consumer behavioral patterns,take better decisions and formulate strategies.