Sanjana Narang

Business Development Executive

Mumbai, Maharashtra, India9 yrs 6 mos experience

Key Highlights

10 years of brand growth strategy experience
Expert in multi-media campaign leadership
Strong focus on consumer insights and education

Stackforce AI infers this person is a Brand Marketing expert in the F&B and D2C sectors.

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Skills

Core Skills

Brand StrategyCreative Campaign DevelopmentGrowth Strategies

Other Skills

Brand ManagementMedia PlanningConsumer InsightConversion OptimizationGrowth MarketingStrategic AlliancesCross-functional CollaborationsNew Venture LaunchNew Business DevelopmentTeam LeadershipTeam ManagementMarketing Strategy

About

A brand and marketing professional with 10 years of experience in crafting and implementing brand growth strategies across F&B, D2C and ecommerce. Approaching every problem with a customer first mindset, data orientation and cross-functional collaboration.

Experience

9 yrs 6 mos

Total Experience

2 yrs

Average Tenure

1 yr 6 mos

Current Experience

Amazon

Senior Brand Marketing Manager, Amazon Now/Amazon Pay

Nov 2024 – Present · 1 yr 6 mos · Bengaluru, Karnataka, India

Traya

Head of Brand

May 2023 – Jul 2024 · 1 yr 2 mos · Mumbai, Maharashtra, India

Leading multi-media brand campaigns across digital and traditional media
Collaborating with creative agencies and production houses to create impactful and memorable brand messaging to drive awareness and consideration
Channel expansion into offline retail by conducting small experiments and then defining concept design, retail user journey flow basis learnings
Drafting brand guidelines to build consistent experiences across communication touchpoints
Driving consumer education initiatives to build trust
Setup the consumer insights division to gain quantitative as well as qualitative inputs for driving business growth

Brand StrategyCreative Campaign Development