Jan 2022 – May 2023 · 1 yr 4 mos · Mumbai, Maharashtra, India · Hybrid

• Led a 70+ member team to drive new consumer acquisitions and to grow existing consumers wallet share using data powered strategic business decision making on a marketing spend of $1 billion. The scope covers both proprietary and co brand cards across direct mail and digital channels.
• Key initiatives:
• 1. Drove In program optimization across digital and direct mail channels for Cards and fintech lending products (Eg. Flex pay, Flex loan) leading to incremental XX EBIT
• 2. Drove digital transformation across consumer journeys to identify friction points resulting in enhanced acquisitions and XX EBIT
• 3. Identified Alpha growth opportunities in untapped segments (Early to credit) leading to $ XXmillion plus EBIT potential
• People leadership:
• 1. Hired the right people for the right role through both internal and external channels resulting in a very strong team. Highly respected by businesss partners.
• 2. Built an engagement model with US teams based on trust, and transparency.
• 3. Retained top talent, overall attrition almost NIL, high VOE scores

Jul 2019 – Dec 2021 · 2 yrs 5 mos · Mumbai Area, India

• Reporting into the Head of strategy, Led insights and analytics for multibillion dollar global farm equipment business comprising of Mahindra Tractor Division, Swaraj Tractor, Farm machinary and farming as a service lines. Incubated 10+ large analytics and insights use cases across the Farm Sector
• to create business opportunities worth INR 500 Cr + once fully scaled up.
• Some of the use cases built
• 1. Dealer credit risk models for 1000+ dealerships
• 2. Customer journey lifecycle uses cases of enquiry propensity, repurchase propensity, cross sell upsell, models
• 3. Service network footprint and sales network footprint
• 4. Analytics underpinning the strategy of the organization through emerging trends and weak signals
• 5. IOT based and computer vision based new revenue streams for the tractor and machinary business
• Key strategy initiatives:
• 1. Digital strategy for Farm equipment sector
• 2. Customer experience strategy for the Tractor business
• 3. Field salesforce productivity

Feb 2016 – Jun 2019 · 3 yrs 4 mos · Mumbai Area, India

• Founding member of the internal management consulting and analytics arm across the Mahindra group. Some of the key data science & consulting projects worked upon:
• 1. Conceptualized and executed outbound logistics freight network optimization solution leveraging big data platform, identifying saving potential worth multi Cr in post GST across automobile and Tractor business units
• 2. Conceptualized and executed the sales forecasting solution for personal and commercial segment vehicles using advanced statistical models, internal and external data sources. The analytics program resulted in forecast accuracy of 85-90%+ for fast moving products and aims to reduce inventory carrying cost by 10% over a period of time
• 3. Conceptualized and created analytics roadmap for the spend analytics program for the strategic sourcing unit with multibillion dollar annual spend, leading to saving potential of up to 1%.
• 4. Conceptualized Mahindra group customer loyalty analytics to enable Next best action, Cross sell up sell, churn models and customer engagement
• 5. Led cross functional teams across Product planning, marketing and finance to deliver Pricing analytics solution to price the new car variants. The pricing for new brands of Mahindra was carried out through the analytical models built. This led to change management within the organization to embed pricing analytics solution for all varianting in pricing decisions of the new launches
• 6. Led cross functional teams across Sales, Strategy and Finance to identify optimization opportunities in the Customer schemes with annual spend of XX Crores. Analytics implementation through micromarket consumer discount optimization would result in 10% reduction in discount per vehilce.
• Tools used in the analytics projects: SAS, R, Tableau, Qliksense, SQL, Python
• Techniques: State space models, linear and logistic regression, linear programming, clustering, hedonic price models

Apr 2014 – Feb 2016 · 1 yr 10 mos · Mumbai Metropolitan Region

• Led multiple teams for our Loyalty and Retail clients (AIMIA, Sainsburry, Burlington, Homebase). Some of the key responsibilities are:
• Managed a team of 10-15 senior analysts
• Client relationship management & Pre-Sales
• Providing Customer Insights
• Growing the business for some of our retail clients in the customer loyalty space
• Some Key analysis carried out:
• Assortment Optimization for a large off-price retailer
• Store performance analysis for the large off-price retailer
• Loyalty insights for a global loyalty management company
• Led teams across multiple retail and CPG client relationships
• Created new analytical offerings opening new sales opportunities
• Receipt scanning project for large CPG company to extend the loyalty program to other P&G brands. Increased the sales uplift by xx% and customer engagement by xx%
• Customer campaign analytics for large CPG companies using customer loyalty and retail transaction data
• Key business performance analysis, and campaign analytics for a large UK grocery retailer.
• Advanced analytics projects and techniques: Segmentation, Share of wallet, Linear and Logistic regression
• Tools Exposure : SQL, SAS, Tableau, R
• Awarded by Fractal Executive Leadership during the annual reward function for exceptional performance

Aug 2012 – Mar 2014 · 1 yr 7 mos · Pune/Pimpri-Chinchwad Area

• Key skills• Business Cases • Business Analysis • B2B and B2C Marketing • Marketing Strategy • Competitive Analysis • Go-to-market • Analytics • Strategy Consulting
• Sears Online business (E-Commerce and Online Retail):
•  Launched an alcohol campaign during Super bowl in Kmart New York stores .Carried out assortment gap analysis, assortment bundling and marketing campaigns to achieve increase in member base and revenue
•  Created strategic roadmap to increase the revenues for Online Local Ads through a strategy focused on in-store and online marketing programs. Used Analytics through web analytics tools such as Omniture to figure out the potential for increase in online visits of the Sears and Kmart Local Ad pages
•  Carry out market research and competitive analysis to keep the Sears and Kmart websites and apps feature enriched and future prepared.
• MetaScale: A Big Data start up initiative
•  Grew the start up initiative called MetaScale through efforts in Pre-Sales, Strategic Partnerships and Marketing activities. Managed the brand proposition, website content, collaterals, and relationships with 3rd party vendors.
•  Program Management – Managed Accounts Receivables and Payables for the start up company. Looked after the financials forecasts and Account management related functions

Apr 2009 – Aug 2011 · 2 yrs 4 mos

• Responsibilities - Business Analysis, Business Development and Working Capital Management.
• Bibby Financial Services: ­ Spearheaded the Business Process Reengineering drive by collaborating with factoring business experts. Recommended a new solution for the optimization of the existing business process, resulting in a new project worth £10 million for TCS and 20% savings for the client. Gained Factoring expertise.
• Pennsylvania Department of Correction- Led a team of 4 analysts during requirement analysis for $20 million project which was completed within tight deadlines. The client appreciated the effort.

Mar 2007 – Mar 2009 · 2 yrs

• Responsible for managing client, mentoring new employees and coordinating between client and development team.
• New York City Department of Probation (NYCDOP): ­ Collaborated with 30 SMEs including Commissioner, Operation leads and end users for over 8 months. Succeeded in consensus building and sign-offs on business requirement specifications.
• Acted as a liaison between client and a 40 member development team for design, development and system testing of the new $10 million software. Delivered the system on time with zero high severity issues.
• Led the User Acceptance testing managing two different groups of 50 end users over a period of two months.
• Trained over a thousand diverse end users on the new system. The new software resulted in 30% savings for NYCDOP. Awarded by the Commissioner of New York City.
• Acquired new business worth $20 million by demonstrating expertise in Criminal Justice. Generally, engineers with my experience level were not a part of pre-sales teams.

Sep 2005 – Feb 2007 · 1 yr 5 mos

• I was responsible for client interaction and knowledge transition from the third party vendor.
• Boots the Chemists:
• ­Worked in the core processes of Pharmacy such as Dispensing, and Inventory Management with five technical engineers. Successfully facilitated in the knowledge transition of the existing application from a third party vendor, resulting in a new support contract worth $5 million.

Dec 2003 – Aug 2005 · 1 yr 8 mos

• Responsible for Test Planning & Execution, Team Management, Appraisals and Data analysis.
• Maersk Sealand - Led a team of over 8 engineers during the system testing phase of development project with 98% defect containment by swiftly understanding the business, exceeding client expectations.