Sep 2023 – May 2024 · 8 mos · On-site

• Strategized & Executed the launch of DIY Meal kit services providing pre-portioned, high-quality ingredients & recipes providing a frictionless cooking experience
• Identified a growing segment of consumers who value convenience and high-quality ingredients but lack time or confidence for complex cooking; addressed pain points such as meal planning, grocery shopping, and ingredient waste by providing a solution in the form of DIY meal kits and ready-to-consume bowls
• Established the supply chain for sourcing fresh fruits and vegetables and implemented a just-in-time inventory system to reduce spoilage and storage costs
• Achieved monthly revenue of 3 Lakhs (~ 1000 orders) by selling meal kits through online food delivery apps & social media platforms with a repeat rate of 35%

Feb 2022 – Aug 2023 · 1 yr 6 mos

• Led the Women Western Wear Category (second largest category on Meesho) with an annual GMV of over 4200 Cr, an active supplier base of 30,000+ sellers
• Developed the Annual Operating Plan for the category by analyzing the market trends, user behavior, competitors & identified opportunities which led to a Y.O.Y revenue growth of 40% & order growth of 48%; thereby increasing the market share by 8%
• Improved the conversion metrics (CTR, ObyC, ObyV) & customer experience across different stages of the user funnel by improving pricing, assortment, discovery & merchandising resulting in an incremental revenue growth of 10%
• Successfully introduced and scaled up the Low Price & Ultra Low Priced selection for the Women Western Category; increasing its share from 1% to a remarkable 21%, significantly expanding the customer base and driving revenue growth by bridging the selection & discovery gaps & optimizing the pricing
• Devised the pricing strategy by analyzing cost structure of 12+ subcategories, monitoring competitor data and planning effective promotional campaigns; improving the pricing by 15% ensuring sustained growth while being competitive & profitable
• Developed and executed a comprehensive go-to-market (GTM) strategy for Fast Fashion & Trends in the Women Western Wear category. By building a trend identification model, bridging selection whitespace, and creating a differentiated user experience, we captured market demand and strengthened our competitive advantage
• Developed GTM strategy & execution roadmap for Mobiles as a new category on platform by carrying out in depth analysis of the market landscape & driving collaboration with cross functional teams, thereby expanding customer reach & diversifying our offerings
• Led a team of 2 Associates and 25 Account Managers, guiding and empowering them to deliver exceptional results. Through effective leadership and team collaboration, we achieved consistent growth and exceeded performance goals.

Sep 2021 – Feb 2022 · 5 mos · On-site

• Collaborated with functional leaders to develop an integrated technology roadmap across enterprise applications with special focus on 2W product engineering & design
• Managed Engineering IT Product Portfolio of CAD, PLM & low code software, and system integrations, providing a digital ecosystem for engineering & manufacturing
• Managed a budget of INR 10 Cr towards implementation & support projects, licenses, resourcing, and cloud infrastructure & saved over INR 30 Lakhs through effective evaluation & competition benchmarking and negotiations across 10 vendors

Jul 2020 – Aug 2021 · 1 yr 1 mo · On-site

• Successfully led the green field implementation of TeamCenter - Product Lifecycle Management Software, aligning with the company's strategic goals for Industry 4.0 & improving efficiency by 18% & reducing the product development cycle by 2 months
• Managed various aspects of the implementation - planning, requirement gathering, PRD creation, UI/UX designing, development, testing, deployment & user onboarding
• Spearheaded a 25 membered implementation team & led cross-functional discussions across 8 functions for creating over 40+ business processes required across different stages of the product lifecycle & translated them into user stories for implementation
• Conducted user training, and collected & incorporated product feedback resulting in 90% user adoption and streamlined application support ensuring 95% SLA adherence

May 2019 – Jul 2019 · 2 mos · Gurgaon, India

• Project 1 : Developing a Cancellation Prediction Model to determine bookings with higher cancellation probability
• Extracted the booking data ( 5.5 lakh+ bookings) of last one year in order to train and test the model,identified factors driving cancellation
• Created a model using XG Boost Classifier for cancellation predicition, also used Decision Tree Classifier for Data Interpretation
• Predicted the cancellations of (D+1) bookings with an accuracy of 94%, thus avoiding blocking of inventory and improving realization
• Project 2 : Improving the Realization of OYO Homes on PAN India level thus increasing the revenue
• Improved Overall Realization of OYO Homes by 1.84%,thereby generating an additional revenue of INR 28.46 Lakhs in two months
• Implemented App based ETA calling,thereby increasing efficiency and saving 30+man-hours/month,and improved ETA adherence by 30%
• Reduced location based cancellations and unhappy ratings by 3.95% and 1.64% by correcting the CRS data and installation of signages

Jul 2018 – Apr 2019 · 9 mos · IIT Kharagpur

• Jointly leading the steering committee,the apex governing body of the annual socio - cultural fest of IIT Kharagpur
• Guiding the core organising team and responsible for coordinating and managing the in-house security during the fest
• Overseeing the functioning of the social &cultural committee in organising in - house events for students round the year

May 2018 – Jul 2018 · 2 mos · Bengaluru Area, India

• Worked with the technical team for developing the maps for navigation and displaying real time traffic on routes
• Acquired,analyzed and interpreted the traffic data for 10 major cities of India over a span of 1 month
• Developed a prediction model based on logistic regression to predict future traffic flow intensities for a target street

May 2017 – Jun 2017 · 1 mo · Vadodara Area, India

• Integrated Interpretation of Geological & Geophysical Data of an area under to bring out its prospectivity.
• Studied various facets of Petroleum Exploration; its genesis and major processes involved in its exploration.
• Analyzed different equipment of on and off field geophysics as well as functioning of field processing and interpretation software.
• Comprehended the process of reconnaissance survey; 2D, 3D and 4D seismic data acquisition involved in the oil and gas industry.

Apr 2017 – Apr 2018 · 1 yr

• Led a 4 Tier organizing team of 112 members to plan and execute the 59th edition of the annual socio-cultural fest of IIT Kharagpur
• Managed the distribution and efficient allocation of the finances of the fest worth INR 1.56 crores
• Planned and supervised the execution of first ever Nationwide Eliminations organized in Kolkata,Ranchi and Bhubaneshwar
• Introduced "Silent Disco"the first ever night event in Spring Fest which remained housefull throughout all the12 sessions

Aug 2016 – Apr 2017 · 8 mos

• Spring Fest is the annual social and cultural Fest of IIT Kharagpur
• Being a part of a 29 member team that worked on logistical planning, publicity, event conceptualization, and sponsorship.
• Some notable work:
• ~ Organized 58th edition of Spring Fest with a 29 member team, which saw a participation of 2600+ Students and 25000+ Footfall from all over the India.
• ~ Responsible for publicity, maintaining alumni relations and collecting contributions from West Bengal and Bangalore.
• ~ Successfully achieved 3 company sponsorship including Lotto Sports,Wood Geek and Shoe Much.
• conducted the national level prelims of the event - Shuffleand Shake a Leg in Bangalore with good student participation.
• ~ Successfully handled the portfolio of “TOAT and Jnan Gosh” during the Fest ensuring the peaceful conduction of Starnites during the fest including performances from Armaan Malik,Zaiden and Vishal & Shekhar having a foot fall of 25,000.
• ~ Successfully conducted Wildfire and Sargam which saw participation from over 25+ bands.

Oct 2015 – Feb 2016 · 4 mos · IIT Kharagpur

• Part of a team of 25 members which took care of the publicity of the fest in different states of India
• ~ Publicized the fest extensively in Madhya Pradesh, resulting in a 140% YoY increase, the highest ever participation .
• ~ Responsible for the press release of Spring Fest in various newspapers which had a viewership of over 12 lakh in the states Madhya Pradesh and West Bengal.
• ~ Coordinated with 10 members to ensure procurement of logistics required in 40+ events at 10+ venues during the fest

Apr 2017 – Apr 2018 · 1 yr · Kharagpur Area, India