Aman Choudhary

Product Manager

Bangalore Urban, Karnataka, India8 yrs 2 mos experience
Most Likely To Switch

Key Highlights

  • Achieved 60% growth in skincare brand portfolio.
  • Managed annual GMV of over 4200 Cr in e-commerce.
  • Led successful implementation of PLM software.
Stackforce AI infers this person is a versatile E-commerce and Product Management professional with a strong analytical background.

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Skills

Core Skills

Brand ManagementCategory ManagementP&l ManagementProgram ManagementProduct Management

Other Skills

Analytical SkillsBrand MarketingBrand StrategyBudget ManagementBusiness AnalyticsBusiness InsightsBusiness StrategyCCompetitive PricingConsumer InternetCross-functional Team LeadershipCustomer AcquisitionCustomer InsightCustomer Relationship Management (CRM)Customer Retention

About

I am an E-commerce and Retail professional with over 3 years of experience, specializing in Category Management, P&L Management, Program Management, Supply & Demand Planning, and User & Market Research. I completed my graduation from Indian Institute of Technology Kharagpur with specialization in Exploration Geophysics, related to the exploration & extraction of oil and gas. Currently working at Meesho, India's fastest growing e-commerce platform as an Assistant Business Manager for Women Western Wear category which is the largest category on the platform. While working as an ABM, I am accountable for year end planning, new opportunity identification, owning the P&L for the category, managing an annual GMV of over 4000 Cr, and overseeing a supply network of over 30,000+ active suppliers spread across PAN India level. Prior to Meesho I was working at Ola Electric as an Associate Program Manager leading the implementation and development of several in house tools required for Product Development and Manufacturing.

Experience

Nykaa

Brand Manager

Jun 2024Present · 1 yr 9 mos · South Mumbai · On-site

  • Spearheaded the management of a diverse portfolio comprising 40 skincare brands, generating an annual Gross Merchandise Value (GMV) of ₹200 Cr across key segments including Korean, Dermatologist-recommended, and Luxury brands, achieving an impressive year-over-year growth exceeding 60%.
  • Key brands managed: Cerave, Eucerin, Skin1004, Forest Essentials, Uriage, TonyMoly, Supergoop, Murad, etc.
  • Orchestrated and executed a comprehensive on-site and off-site marketing strategy to drive brand expansion on Nykaa's platform, resulting in a substantial 45% surge in new user acquisitions.
  • Enhanced customer loyalty and repeat purchase rates by 25% through the strategic implementation of targeted sampling initiatives and precision marketing campaigns.
  • Successfully launched 4 new brands and 5 new product lines on Nykaa, overseeing the entire go-to-market (GTM) strategy from inception to execution.
  • Led the planning and execution of Intellectual Properties (IPs) within the skincare category on Nykaa, including CSMS and Dermocosmetics, further solidifying the platform's market leadership
Brand ManagementCategory ManagementBrand StrategyCustomer AcquisitionBrand MarketingAnalytical Skills+4

Stealth startup

Co-Founder

Sep 2023May 2024 · 8 mos · On-site

  • Strategized & Executed the launch of DIY Meal kit services providing pre-portioned, high-quality ingredients & recipes providing a frictionless cooking experience
  • Identified a growing segment of consumers who value convenience and high-quality ingredients but lack time or confidence for complex cooking; addressed pain points such as meal planning, grocery shopping, and ingredient waste by providing a solution in the form of DIY meal kits and ready-to-consume bowls
  • Established the supply chain for sourcing fresh fruits and vegetables and implemented a just-in-time inventory system to reduce spoilage and storage costs
  • Achieved monthly revenue of 3 Lakhs (~ 1000 orders) by selling meal kits through online food delivery apps & social media platforms with a repeat rate of 35%

Meesho

Associate Category Manager

Feb 2022Aug 2023 · 1 yr 6 mos

  • Led the Women Western Wear Category (second largest category on Meesho) with an annual GMV of over 4200 Cr, an active supplier base of 30,000+ sellers
  • Developed the Annual Operating Plan for the category by analyzing the market trends, user behavior, competitors & identified opportunities which led to a Y.O.Y revenue growth of 40% & order growth of 48%; thereby increasing the market share by 8%
  • Improved the conversion metrics (CTR, ObyC, ObyV) & customer experience across different stages of the user funnel by improving pricing, assortment, discovery & merchandising resulting in an incremental revenue growth of 10%
  • Successfully introduced and scaled up the Low Price & Ultra Low Priced selection for the Women Western Category; increasing its share from 1% to a remarkable 21%, significantly expanding the customer base and driving revenue growth by bridging the selection & discovery gaps & optimizing the pricing
  • Devised the pricing strategy by analyzing cost structure of 12+ subcategories, monitoring competitor data and planning effective promotional campaigns; improving the pricing by 15% ensuring sustained growth while being competitive & profitable
  • Developed and executed a comprehensive go-to-market (GTM) strategy for Fast Fashion & Trends in the Women Western Wear category. By building a trend identification model, bridging selection whitespace, and creating a differentiated user experience, we captured market demand and strengthened our competitive advantage
  • Developed GTM strategy & execution roadmap for Mobiles as a new category on platform by carrying out in depth analysis of the market landscape & driving collaboration with cross functional teams, thereby expanding customer reach & diversifying our offerings
  • Led a team of 2 Associates and 25 Account Managers, guiding and empowering them to deliver exceptional results. Through effective leadership and team collaboration, we achieved consistent growth and exceeded performance goals.
Identifying TrendsCustomer InsightCompetitive PricingPricing StrategyGo-to-Market StrategyMerchandising+16

Ola electric mobility pvt. ltd.

2 roles

Program Manager (Product Strategy & Development)

Sep 2021Feb 2022 · 5 mos · On-site

  • Collaborated with functional leaders to develop an integrated technology roadmap across enterprise applications with special focus on 2W product engineering & design
  • Managed Engineering IT Product Portfolio of CAD, PLM & low code software, and system integrations, providing a digital ecosystem for engineering & manufacturing
  • Managed a budget of INR 10 Cr towards implementation & support projects, licenses, resourcing, and cloud infrastructure & saved over INR 30 Lakhs through effective evaluation & competition benchmarking and negotiations across 10 vendors
Identifying TrendsStakeholder ManagementBusiness AnalyticsBudget ManagementStrategyBusiness Insights+4

Associate Product Manager

Jul 2020Aug 2021 · 1 yr 1 mo · On-site

  • Successfully led the green field implementation of TeamCenter - Product Lifecycle Management Software, aligning with the company's strategic goals for Industry 4.0 & improving efficiency by 18% & reducing the product development cycle by 2 months
  • Managed various aspects of the implementation - planning, requirement gathering, PRD creation, UI/UX designing, development, testing, deployment & user onboarding
  • Spearheaded a 25 membered implementation team & led cross-functional discussions across 8 functions for creating over 40+ business processes required across different stages of the product lifecycle & translated them into user stories for implementation
  • Conducted user training, and collected & incorporated product feedback resulting in 90% user adoption and streamlined application support ensuring 95% SLA adherence
Identifying TrendsCustomer InsightStakeholder ManagementProgram ManagementProduct Management

Oyo

Project Associate Intern

May 2019Jul 2019 · 2 mos · Gurgaon, India

  • Project 1 : Developing a Cancellation Prediction Model to determine bookings with higher cancellation probability
  • Extracted the booking data ( 5.5 lakh+ bookings) of last one year in order to train and test the model,identified factors driving cancellation
  • Created a model using XG Boost Classifier for cancellation predicition, also used Decision Tree Classifier for Data Interpretation
  • Predicted the cancellations of (D+1) bookings with an accuracy of 94%, thus avoiding blocking of inventory and improving realization
  • Project 2 : Improving the Realization of OYO Homes on PAN India level thus increasing the revenue
  • Improved Overall Realization of OYO Homes by 1.84%,thereby generating an additional revenue of INR 28.46 Lakhs in two months
  • Implemented App based ETA calling,thereby increasing efficiency and saving 30+man-hours/month,and improved ETA adherence by 30%
  • Reduced location based cancellations and unhappy ratings by 3.95% and 1.64% by correcting the CRS data and installation of signages
Stakeholder ManagementBusiness AnalyticsGoogle Sheets

Technology students'​ gymkhana, iit kharagpur

Advisor

Jul 2018Apr 2019 · 9 mos · IIT Kharagpur

  • Jointly leading the steering committee,the apex governing body of the annual socio - cultural fest of IIT Kharagpur
  • Guiding the core organising team and responsible for coordinating and managing the in-house security during the fest
  • Overseeing the functioning of the social &cultural committee in organising in - house events for students round the year
Stakeholder Management

Justdial

Summer Intern

May 2018Jul 2018 · 2 mos · Bengaluru Area, India

  • Worked with the technical team for developing the maps for navigation and displaying real time traffic on routes
  • Acquired,analyzed and interpreted the traffic data for 10 major cities of India over a span of 1 month
  • Developed a prediction model based on logistic regression to predict future traffic flow intensities for a target street
Stakeholder Management

Oil and natural gas corporation ltd

Summer Intern

May 2017Jun 2017 · 1 mo · Vadodara Area, India

  • Integrated Interpretation of Geological & Geophysical Data of an area under to bring out its prospectivity.
  • Studied various facets of Petroleum Exploration; its genesis and major processes involved in its exploration.
  • Analyzed different equipment of on and off field geophysics as well as functioning of field processing and interpretation software.
  • Comprehended the process of reconnaissance survey; 2D, 3D and 4D seismic data acquisition involved in the oil and gas industry.

Spring fest

3 roles

Executive Head

Apr 2017Apr 2018 · 1 yr

  • Led a 4 Tier organizing team of 112 members to plan and execute the 59th edition of the annual socio-cultural fest of IIT Kharagpur
  • Managed the distribution and efficient allocation of the finances of the fest worth INR 1.56 crores
  • Planned and supervised the execution of first ever Nationwide Eliminations organized in Kolkata,Ranchi and Bhubaneshwar
  • Introduced "Silent Disco"the first ever night event in Spring Fest which remained housefull throughout all the12 sessions

Core Organising Team Member

Promoted

Aug 2016Apr 2017 · 8 mos

  • Spring Fest is the annual social and cultural Fest of IIT Kharagpur
  • Being a part of a 29 member team that worked on logistical planning, publicity, event conceptualization, and sponsorship.
  • Some notable work:
  • ~ Organized 58th edition of Spring Fest with a 29 member team, which saw a participation of 2600+ Students and 25000+ Footfall from all over the India.
  • ~ Responsible for publicity, maintaining alumni relations and collecting contributions from West Bengal and Bangalore.
  • ~ Successfully achieved 3 company sponsorship including Lotto Sports,Wood Geek and Shoe Much.
  • conducted the national level prelims of the event - Shuffleand Shake a Leg in Bangalore with good student participation.
  • ~ Successfully handled the portfolio of “TOAT and Jnan Gosh” during the Fest ensuring the peaceful conduction of Starnites during the fest including performances from Armaan Malik,Zaiden and Vishal & Shekhar having a foot fall of 25,000.
  • ~ Successfully conducted Wildfire and Sargam which saw participation from over 25+ bands.

Associate Member

Oct 2015Feb 2016 · 4 mos · IIT Kharagpur

  • Part of a team of 25 members which took care of the publicity of the fest in different states of India
  • ~ Publicized the fest extensively in Madhya Pradesh, resulting in a 140% YoY increase, the highest ever participation .
  • ~ Responsible for the press release of Spring Fest in various newspapers which had a viewership of over 12 lakh in the states Madhya Pradesh and West Bengal.
  • ~ Coordinated with 10 members to ensure procurement of logistics required in 40+ events at 10+ venues during the fest

Technology students'​ gymkhana, iit kharagpur

General Secretary Social and Cultural,Technology Student's Gymkhana

Apr 2017Apr 2018 · 1 yr · Kharagpur Area, India

Education

Indian Institute of Technology, Kharagpur

Master’s Degree — Geological/Geophysical Engineering

Jan 2015Jan 2020

DAV Public School

High School — PCM

Jan 2013Jan 2015

Scholars Academy

High School

Jan 2009Jan 2013

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