Nov 2023 – Jul 2024 · 8 mos

• Blume Ventures is India's largest seed fund. Mentoring portfolio founders and advising on marketing & growth.
• Helped unlock growth at BeatO, Stage and 10+ other startups.

Oct 2023 – Present · 2 yrs 5 mos

• Japam is a 30 Cr GMV ARR D2C startup and fast scaling to be India's largest spiritual goods destination.

Apr 2021 – Mar 2024 · 2 yrs 11 mos · Gurugram, Haryana, India

• UpScalio is a 40mn USD revenue, Ecommerce Aggregator in Home and Utility categories, with vision of creating a “Digital Godrej”. I head Revenue and Marketing for the ecom rollup, essentially all things growth. Headed D2C & Ecommerce for Green Soul, India's 2nd largest furniture brand on Amazon @ 200 Cr+ ARR.

Jul 2020 – Mar 2021 · 8 mos · Mumbai, Maharashtra, India

• Purplle is the 2nd largest Beauty Ecomm player in India and a Unicorn. Scaled Purplle 2x on revenues and 3x on users in Covid impacted period. Grew Purplle's private brands Good Vibes, Alps Goodness & Carmesi on D2C & Ecommerce.

Sep 2019 – Jan 2020 · 4 mos · Mumbai

• Sarva is pre Series-A omnichannel Fitness startup with global ambitions. Reset the foundations of 50+ yoga studio retail business to data and tech enabled, built team and processes for measurement and scalability.
• Rebranded Studios and all Customer touchpoints. Created roadmap and first wave of content for the App Subscription Business.

Dec 2016 – Sep 2019 · 2 yrs 9 mos · Mumbai Area, India

• Led the largest User Growth portfolio in the country for the market leader in Indian OTT. Scaled Hotstar from 30 mn to 300 mn users in 3 years.

Apr 2013 – Dec 2016 · 3 yrs 8 mos · Gurgaon, India

• Played my part in building the largest online shopping destination for middle India with a true blood marketplace model and focus on profitability. Joined ShopClues pre-series A, and helped them become the 8th Unicorn from India in 2016.
• Led all Marketing initiatives at ShopClues including Branding & Communication, Media Planning & Buying, Performance Marketing, Mobile User Acquisition, CRM, Onsite Marketing, Category Marketing, Content Marketing, Creative & Merchandising.

Jun 2012 – Apr 2013 · 10 mos · Gurgaon, India

• My ‘get-hands-dirty-and-knees-bruised’ stint with entrepreneurship. The company was an early stage startup in Health Food retailing business with focus on Nutrition solutions for lifestyle disorders like Diabetes, Obesity, and Cardiac problems.
• >> Part of the 3-member founding team, built an omni-channel strategy which focused on business expansion through corporate workforce catchments
• >> Started the first ‘The Good Health Store’ in DT Mega Mall, Gurgaon; scaled revenue to INR 1.5 MN a month, operational break-even was within sight
• >> Started pop-up stores in three 5000+ employee strength corporates and launched the Ecommerce business

May 2011 – Jun 2012 · 1 yr 1 mo · Chennai

• I was part of Hinduja Leadership Program: 5-year General Management flagship program of the Hinduja Group.
• First experience of managing business directly. Learnt Marketing and found my calling in life.
• >> Created Launchpad for Ashok Leyland’s very ambitious entry into LCV cargo segment, ‘Dost’ went on to become 2nd largest selling sub 3-tonne pick-up truck across India.
• >> Conceptualization and development of Brand for Light Vehicles BU
• >> Managed product launch of LCV “Dost”
• >> Ran ATL and BTL campaigns in 6 states

Jun 2007 – May 2009 · 1 yr 11 mos · Gurgaon, India

• Got my data bearings. Worked for one of the Top 3 US Banks' Analytics Division:
• >> Responsible for Risk Parameter estimation of Economic Capital as per Basel II
• >> Led Probability of Default Quantification/Validation/studies w.r.t. borrower characteristics & LOB