Apr 2023 – Jul 2025 · 2 yrs 3 mos

• DCPF: Platform for content generation through Artificial Intelligence (AI)
• Spearheaded the strategic planning and roadmap development for DCPF, an innovative platform specialising in AI-driven content generation
• Successfully scaled the platform to support a wide range of news categories utilising various AI generated formats such as text, images, and videos.
• Videos Charter : Video content and advertising (ad) inventory
• Spearheaded the product and monetisation strategy and defined the roadmap for the video products, introducing miniTV, Live stream support, and short videos
• Incorporated recommendation and personalisation features, achieving a 4X boost in video engagement and revenue metrics
• Improved video ad performance metrics within (GAM/ DFP), culminating in an surge in programmatic ad fill rates and as well as in ad eCPM

Apr 2021 – Sep 2023 · 2 yrs 5 mos

• Led TOI Spotlight Business Dec'20- Present
• Developed no-code data centric platform tailored for websites creation, product
• utilised for client campaign/brand promotions, delivered 50+ micro-websites
• Collaborated with marketing and engineering teams to develop custom solution
• integrations for 100+ client campaigns
• Created interactive ad templates as well increased interstitial ad inventory by 3X
• Led TOI Affiliate Business Dec'20- Jun'21
• Led to 3000X increment in affiliate revenue establishing affiliate as one of the primary sources of revenue.
• Solutions developed were adopted across business verticals including GN and Vernacular publishers
• Times Internet Hackathon
• Developed 4 interactive ad unit solutions with user/interest level targeting and the GAM reporting.
• Developed content recommendation engine with suggested ranking based on parameters such as keywords, recency and engagement
• Won Growth Booster Award for the implementation

Jun 2019 – Dec 2020 · 1 yr 6 mos · Gurgaon, Haryana, India

• Define and implement performance metrics to improve the overall guest experience for OYO Home
• Developed Oyo Home property recommendation application, mapping all OYO rooms properties for Internal shifting of guest booking IDs.

Apr 2018 – Jun 2018 · 2 mos · India

• Customer assessment of Electric Vehicles and Connected car features in India
• Recognized market trends at global and domestic level and performed a comprehensive stakeholder analysis
• Designed and structured discussion guides and identified, recruited and conducted in-depth interviews with relevant government, private, competition and channel stakeholders
• Created a priority metric using FAB analysis and Kano model and identified preferred connected car features
• Assessed infrastructure readiness and potential for EVs based on analysis of primary and secondary data and reported to the client
• Assessment of Hemophilia treatment market in India
• Designed and structured discussion guides and identified, recruited and conducted in-depth interviews with relevant government, private, competition and channel stakeholders
• Executed market diagnosis & competitor profiling for a complete overview of Hemophilia treatment market
• Conducted field research to ascertain regulatory framework, product distribution channels, disease burden in India and patient journey
• Mapped patient journey, understood the disease burden in India and calculated the market size
• Performed trend analysis of decadal import-export and govt. expenditure data to estimate market potential (size) using R and R studio
• Tools used were Microsoft Excel, R, Rstudio and reporting was done through Microsoft PowerPoint

Sep 2017 – Mar 2018 · 6 mos · New Delhi Area, India

• Market Research And Product Development:
• Performing comprehensive market analysis, including the segmentation target and positioning of the product for the initial product launch
• Understanding customer needs through usability testing and surveys
• Defining product roadmaps and vision
• Sprint planning to prioritize the tasks/features to be taken up in each sprint
• Working with the engineering and design teams to successfully execute the plans
• Marketing Campaign:
• Forming strategies to tackle user acquisition problems
• Successfully designed and executed a marketing campaign for lead generation and conversion by more than 30%
• Pricing Model:
• performed the Breakeven analysis, ROI for Software as a service (SaaS) pricing model

Mar 2016 – Jun 2017 · 1 yr 3 mos · Noida/ Gurgaon

• Developed Progressive Web Application (PWA) and implemented following features
• push notifications
• connectivity independent, offline availability
• A simple sign in with Credential Manager API
• Service Worker Caching
• home screen installable
• enhanced user experience and user engagement
• Performed A/B testing and used results from A/B tests and usability sessions to improve UX, UI and other KPIs
• Built mobile web application allowing the travellers to interact, search through various travel destinations and book their holiday packages. Provided support for the live web applications (desktop and mobile), bug fixing in regular releases and supported production events
• Product Optimization (SEO)
• Reduced network latency by 80% of the travel specialist portal(B2B) by implementing client-side rendering (B2B portal)
• Optimized page load time by 30% & improved page speed score from by 20% of traveler website (B2C)
• Collaborated and actively involved in designs & requirements gathering and time estimations of the project modules.
• SCRUM methodology was used for agile software development, Github used for the code repository and Redmine was used for logging stories and updating defects

Jun 2014 – Mar 2016 · 1 yr 9 mos · Gurgaon, India

• Developed Accessible Rich internet responsive e-commerce applications using AngularJS, JS, JQuery HTML5, CSS3 and Demandware as a platform for U.S. Fortune 500 clients.
• Engineered Web application to provide real-time automotive business intelligence solutions to customers using Angular SASS and HTML 5. Supported production events like promotional events, cyber days and upgrade activities.
• Used Agile Methodology to build applications and JIRA for creating stories, logging time and defects.