Aug 2023 – Present · 2 yrs 7 mos · Remote

Dec 2022 – Aug 2023 · 8 mos

Nov 2021 – Aug 2023 · 1 yr 9 mos

Apr 2022 – Present · 3 yrs 11 mos · Remote

• https://adplist.org/mentors/payal

May 2020 – Oct 2021 · 1 yr 5 mos · Mumbai, Maharashtra, India

Apr 2019 – Mar 2020 · 11 mos · Mumbai Area, India

Oct 2018 – Apr 2019 · 6 mos · Bengaluru Area, India

Nov 2015 – Sep 2018 · 2 yrs 10 mos · Mumbai

• Define interaction models, user task flows, and UI specifications.
• Communicate end-to-end experiences, interaction models, and screen designs.
• Develop and maintain design wireframes, mockups, and specifications as needed.
• Designing each screen or page with which a user interacts across all the platforms Desktop,mobile & tablet or any other handheld devices)
• Creating a cohesive style guide and ensuring that a consistent design language is applied across the product. Maintaining consistency in visual elements and defining behavior.
• Providing support in troubleshooting reported incidences with corrective action and preventive measures.

May 2014 – Oct 2015 · 1 yr 5 mos · Mumbai Area, India

• Brainstorming, conceptualising new features for the core product
• Creating interactive wireframes for different features within the product.
• Conducting user testing as and when required during the development of any feature.
• Creating meticulous UI for a variety of platforms including smartphones, tablets, and web
• browsers

Sep 2013 – Apr 2014 · 7 mos · Mumbai Area, India

• Conducting user requirements analysis, task analysis, information architecture design,
• interaction design, and usability testing
• Creating on-brand visual elements that can be consistently applied across a wide range of digital experiences
• Preparing graphical assets for implementation, in dialog with developers and other designers
• Assisting other visual designers with visual and structural design work
• Utilising their knowledge of different software platforms and frontend UI technologies to guide the software engineering teams through implementation preparation
• Working very closely with development teams to ensure that the visual design is accurately
• implemented
• Utilising their knowledge of different software platforms and frontend UI technologies to guide the software engineering teams through implementation preparation

Feb 2013 – Apr 2013 · 2 mos · Singapore

Sep 2011 – Apr 2012 · 7 mos

Feb 2011 – Aug 2011 · 6 mos

Apr 2012 – Feb 2013 · 10 mos · Singapore

• Attending kickoffs and understanding the project requirement
• Be part of data gathering workshops with actual users and understand the loophole and problem area of the application
• Defining the Information architecture and flow of an Application
• Designing/sketching/wireframing the initial drafts of the application, defining the user-journeys.
• If required do workshops with the actual users to rectify the mocks
• Create moodbards
• Develop the detail design mocks based on the wireframe and later convert them into rich media graphics
• I am also constantly part of all the meetings held with direct stakeholders/ users.

Aug 2011 – Sep 2011 · 1 mo · Singapore

• Worked here as a Junior Web Designer and realised i do not fit into that Job Profile any more.
• But, gained some new learnings from the seniors.

Dec 2009 – Jan 2011 · 1 yr 1 mo

• Formulate basic layout design or presentation approach, and specify material details, such as style and size of type, photographs, graphics, animation, video and sound.
• Review and approve proofs of materials developed by staff members.
• Confer with creative, art, copy-writing, or production department heads to discuss client requirements and presentation concepts, and to coordinate creative activities.
• Review illustrative material to determine if it conforms to standards and specifications.
• Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
• Analyzing information and evaluating results to choose the best solution and solve problems.
• Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
• Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

Aug 2003 – Mar 2009 · 5 yrs 7 mos

• Experience across the media like GUI, Web, Print, Multimedia. Leading detailed design projects such as Standards, UI-structure, visual design activities such as conceptualization of visual language, defining visual design guidelines. Worked for Client like SAP, CATerpiller, Royal Bank of Canada, Dell, Bosch,Roche, Intel etc
• Icon designing for various Media and industries, Including heading projects that require Icons
• Also led teams of 2 to 10 Designers both from Production Graphics as well as Visual Designers
• Very Adept in software’s like Adobe Photoshop CS3, Adobe Illustrator CS3, Adobe Flash Professional CS3, Adobe Indesign CS3, QuarXpress 7, 3D Studio Max
• Using software tools mentioned above i have
• Designed/conceptualization for Web and GUI
• Interactive presentations in flash
• Standardizing and documenting visual design specifications
• Eco-System designing and Story-boarding ( an internal tool for HFI)

May 2003 – Jul 2003 · 2 mos

• Job Responsibility in Brijesh Advertising (Brainwave Advertising)
• Understanding the concept of Designing Ads, Brochure, Exhibition’s Stall Designing, Catalogues from Concept developer and illustrate on the paper
• Distributing the given design among the designers.
• Products Designing, Products Display designing and all types of other designing.

May 2002 – May 2003 · 1 yr

• Handled Job Responsibility in IL&FS Education and Technology Services Ltd.
• Designing the interface for the lessons to be developed.
• Searching images from the net and retouching them for their use in the lessons developed by the team.
• Developing lessons that consists of navigation, interactivity, Activities and Assessments.
• Creating animations as required for the lessons.