Aug 2022 – Jun 2023 · 10 mos · Boston, Massachusetts, United States · Remote

• Built business plan, financial model, product and go-to-market strategy for a startup aiming to train and supervise mental health taskforce to deliver psychosocial interventions.

Jun 2022 – Aug 2022 · 2 mos · Boston, Massachusetts, United States

• Researched India market trends, competitor landscape & conducted interviews with startups and VCs to discover key user personas; identified & prioritized needs & workflows for each persona
• Recommended roadmap for India product launch to senior leadership with a goal to grab market share
• Collaborated with engineers, designer & customer success manager to plan & roll-out
• bug fixes & features in bi-weekly sprints to reduce support tickets

Aug 2020 – Jun 2021 · 10 mos

• Built and scaled products across consumer lifecycle - acquisition, engagement and retention.
• Led team of 30+ across functions to organize India’s biggest grocery sale, Grand Orange Bag Days (GOBD) 3.0 and 4.0, achieving record sales number and 5X budget efficacy vs. prior sales
• Launched and managed 6 user-first products like Loyalty Program, Recipe Corner, Card Game, improving engagement rate (app launches/user/day) and retention rate
• Collaborated with product, design & engineering teams to discover user problems, ideate & refine
• solutions; built acquisition roadmap to launch 2 in-app products

Jun 2019 – Aug 2020 · 1 yr 2 mos

• Designed & led campaigns across digital, app, & TV channels to drive adoption
• Rebranded loyalty program and discovered new consumer benefits, increasing retention and profits per order

Feb 2017 – Mar 2019 · 2 yrs 1 mo · New Delhi Area, India

• Intrapreneurship - Founded, created strategy for, and managed operations of EdTech Lab in collaboration with three state governments to create funds for EdTech product companies, improving learning outcomes of thousands of students
• Managed $XX grants for two EdTech NGOs to create open-source platforms, including Khan Academy India, India’s #1 platform with YY annual visitors
• Revamped ICT@Schools’ policy, an EdTech-focused government policy to ensure EdTech access for 250M children

Jul 2015 – Aug 2016 · 1 yr 1 mo · Gurugram, Haryana, India

• Led in-app & BTL marketing campaigns to improve top-of-mind awareness (TOMA) score, intent and like-ability of key product constructs
• Collaborated with engineering to integrate marketing attribution and analytics tools and created models for channel efficacy

Jun 2013 – Jul 2015 · 2 yrs 1 mo · Bengaluru Area, India

• Led organic-growth marketing strategy for Myntra, India’s #1 online fashion destination; delivered 100% y-o-y growth in the users acquired
• Designed Referral Program for Myntra app to improve viral coefficient to 0.05, highest ever in the industry
• Drove client acquisition for PayZippy, resulting in 100% m-o-m increase in clients & $YYM sales in 8 months of launch