Apr 2024 – Present · 1 yr 11 mos · On-site

• Spearheaded CTV ads and third-party tag integration on LinkedIn Audience Network, driving $500M revenue impact
• Leading different initiatives to scale ad serving and infrastructure systems like Dynamic latency processing, Cache optimization.
• Defining technical strategy, influencing product roadmap in collaboration with cross-functional teams to drive customer growth through innovative solutions.
• Implemented strategies to optimize revenue generation and enhance user experience.
• Showing value to advertisers by integrating with third-party measurement solutions like iSpot, Nielsen.
• Enabling compliance with different regional laws, like the EU GDPR and LQDN
• Foster engineering excellence through mentorship, coaching, guiding team members in achieving technical proficiency and career advancement

Jan 2023 – Sep 2024 · 1 yr 8 mos · On-site

• Establishing trust is paramount in the LinkedIn Ads ecosystem, and as one of the early team members, I had the opportunity to contribute significantly to various Ads Trust components. Here's an overview of the key areas I've been involved in:
• 1. Ads Review:
• Developed a workflow-based system for seamless onboarding of new entities, designed for plug-and-play functionality.
• Implemented a comprehensive review process incorporating both machine and manual reviews.
• The machine review involves multiple models considering ad content, advertiser history, and other relevant factors.
• Manual review tools equipped with crucial data points empower reviewers to make informed decisions.
• 2. Ads Transparency & Control:
• Scaled systems to handle millions of queries per second (QPS).
• Focused on providing transparency to all LinkedIn platform members by displaying information such as all ads by an advertiser and the reasons behind the visibility of specific ads.
• Ensured compliance with various transparency laws, including DSA, DMA, and GDPR, adapting the platform to evolving regulatory standards.
• 3. Advertiser Trust:
• Implemented measures to be transparent with advertisers, creating value by ensuring their ads reach genuine members while maintaining brand safety.
• Worked towards LinkedIn MRC accreditation by generating diverse reports through offline jobs and leveraging time-series databases.
• 4. LAN Trust (LinkedIn Audience Network):
• Contributed to the creation of value for advertisers, members, and publishers beyond the LinkedIn platform through the LinkedIn Audience Network.
• Successfully integrated with multiple partners, prioritizing cost-effectiveness and managing operations at a substantial scale.
• In summary, my role involved crafting and optimizing systems across these crucial Ads Trust components, emphasizing transparency, compliance, and value creation for all stakeholders within the LinkedIn Ads ecosystem.

Dec 2021 – Jan 2023 · 1 yr 1 mo · On-site

• Managed a team of 5 folks direct as part of leading Ads Quality Platform team and 3-4 directs as part of leading Ads Transparency & Control.
• My role included:
• I functioned as a Technology Manager overseeing the performance and career development of a team of engineers. The essential function of my job, as defined by the job description, can be outlined as follows:
• Team Leadership and Development:
• Managed the performance and career development of a team of engineers, providing leadership and guidance to ensure individual and collective success.
• Served as a role model and professional coach, fostering a strong bias for action and emphasizing craftsmanship in engineering practices.
• Ownership of LinkedIn Products:
• Owned significant parts of LinkedIn products, requiring involvement in design, architecture, and coding activities.
• Responsible for ensuring the successful development, maintenance, and enhancement of these products, aligning with organizational goals and user expectations.
• Strategic Technology Roadmap Development:
• Participated with senior management in developing a long-term technology roadmap, contributing insights and expertise to shape the future direction of technology within the organization.
• Collaborated in strategic planning to ensure that technological advancements aligned with business objectives.
• Collaboration Across Teams:
• Worked with peers across teams to support and leverage a shared technical stack.
• Collaborated with other departments to ensure seamless integration and compatibility of technologies across the organization.

Oct 2018 – Oct 2021 · 3 yrs · Bengaluru, Karnataka, India · On-site

• Establishing trust is paramount in the LinkedIn Ads ecosystem, and as one of the early team members, I had the opportunity to contribute significantly to important Ads Trust components. Here's an overview of the key areas I've been involved in:
• 1. Ads Review:
• Developed a workflow-based system for seamless onboarding of new entities, designed for plug-and-play functionality.
• Implemented a comprehensive review process incorporating both machine and manual reviews.
• The machine review involves multiple models considering ad content, advertiser history, and other relevant factors.
• Manual review tools equipped with crucial data points empower reviewers to make informed decisions.
• 2. Ads Transparency & Control:
• Scaled systems to handle millions of queries per second (QPS).
• Focused on providing transparency to all LinkedIn platform members by displaying information such as all ads by an advertiser and the reasons behind the visibility of specific ads.
• 3. Advertiser Trust:
• Implemented measures to be transparent with advertisers, creating value by ensuring their ads reach genuine members while maintaining brand safety.
• This role involved building technical strategy, roadmap for both the components involving collaboration with multiple teams involved in different initiatives.
• This required building offline jobs in scala, Restli APIs in Java tech stack and interaction of different technology like Kafka, Esresso (Document DB built over mysql), Pinot, Oracle, Ember, Unified Metric Pipeline, Azkaban, integrating 3rd party APis like Pixalate, etc.