Archita Mishra

Co-Founder

Mumbai, Maharashtra, India9 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in building mobile marketing strategies.
  • Strong experience in managing strategic partnerships.
  • Expertise in customer loyalty and engagement solutions.
Stackforce AI infers this person is a Marketing Specialist with a focus on MarTech and strategic partnerships.

Contact

Skills

Core Skills

SalesMarketing

Other Skills

Account ManagementAnalysisBusiness DevelopmentBusiness Process ImprovementCommunicationCorporate RelationsCustomer EngagementCustomer Loyalty SolutionsCustomer ServiceGeneral InsuranceKey Account ManagementLeadershipManagementMarket ResearchMarketing Strategy

About

Experienced Marketing Specialist with a demonstrated history of working in the internet industry. Skilled in Negotiation, Analytical Skills, project management, Sales, and Market Research. Strong accounting professional with a Master of Business Administration - MBA focused in Marketing from ICFAI Business School (IBS).

Experience

Onward with archita

Founder

Dec 2020Present · 5 yrs 3 mos · India

Radix

Manager Strategic Partnerships

Aug 2019Apr 2020 · 8 mos · Mumabi

  • Strategic partnerships - Europe & Russia

Aimia inc

Senior National Account Manager

Oct 2018Jun 2019 · 8 mos · India

Paytm

Business Manager - Paytm

Mar 2017Sep 2018 · 1 yr 6 mos · Mumbai, Maharashtra, India

  • Responsible for building mobile marketing business for South & West India.
  • Sales of 360 degree mobile marketing solutions to brands and enterprises. This includes sales linked and engagement campaigns.
  • Platform used for mobile marketing solution includes voice (OBD, IBD, miss call, IVR), text
  • (sms and whatsapp), web and app.
  • Executing innovative brand assurance and sampling campaigns for the brands.
  • End to end customer and trade loyalty solutions for the brands. This includes fulfilment,
  • platform, analytics and reporting for the client.
  • Pitching in digital as well as physical goods for trade gratification. Digital goods include recharges as well as Paytm cash.
  • Sales of banner advertising space, sponsorships on various properties at Paytm marketplace.
  • Coordinating with the products team for designing the customised campaigns for the brand.
  • Coordinating with the KAM team for hassle free execution of the campaigns
SalesMobile MarketingCustomer Loyalty SolutionsMarketing

One digital entertainment

Senior Brand Sales Resource

Oct 2016Mar 2017 · 5 mos · Mumbai, Maharashtra, India

  • One Digital Entertainment is an all-encompassing digital strategy provider to brands that navigates through the hottest digital and social media platforms. With offices in Mumbai, Kolkata, Gurgaon and Singapore, we are India’s largest certified multi-channel network.
  • Currently home to some of the biggest names in the Indian media industry, One Digital Entertainment caters to advertisers and content creators’ every single need, from planning and strategizing video content to production, syndication and distribution of the same.
  • More at http://www.facebook.com/onedigitalentertainment-Strengthen relationships with brands and agency partners by ensuring effective transfer of knowledge about Zenga Media & OneDigital Entertainment
  • Proactively ideate and pitch innovative campaign solutions to clients
  • Develop effective sales plans and presentations in line with campaign and brand objectives
  • Build a steady pipeline of ad sales revenue from existing and new partners
  • Work with the delivery and operations teams to ensure campaign deliveries as per plan
  • Understand the client’s requirements and monetize the presented concepts
  • Understand thoroughly, the customer, sales life cycle in light of concept selling

Purple squirrel eduventures

Business Development

Mar 2015May 2016 · 1 yr 2 mos · Mumbai

  • Founded in September 2013, Purple Squirrel Eduventures (PSQ) is addressing India's education problem with a unique experiential learning model. Backed by Matrix Partners, India Quotient and SINE-IIT Bombay, we are building a​n ecosystem that combines offline and online learning experiences to ​improve ​industry-readiness of​ graduates. ​We have partnered with 700+ companies and 150+ colleges pan India, and have delivered over 15000 student experiences. Our curriculum includes Industry exposure programs, hands-on skill development modules as well as Industry recognised projects.
  • Developed a strong network of 200+ contacts and facilitated strong content creation with each partner to ensure new business and meet company goals
  • Acquired and maintained key accounts such as Paytm, BigBasket, TOI, Endemol, Volkswagen
  • Identified and evaluated prospective clients through research ; maintained fruitful relationship through regular feedback reports
  • Scheduled and arranged for new client appointments and calls, developed and implemented plans to contact targets.
  • Responsible for creating and maintaining a strong network of professional contacts; developed a portfolio of 150+ companies for industry interactions
  • Assisted the project delivery of 150+ industry interaction programs, 35+ curriculum integrated workshops across 10 cities and delivered 5000+ student experiences.

Idbi federal life insurance

MBA Marketing Intern

Feb 2014May 2014 · 3 mos · Mumbai Metropolitan Region

  • Marketing and selling of insurance products
  • Maintain and develop good relationship with customers through personal contact or meetings or via telephone etc.
  • Must act as a bridge between the company and its current market and future markets.
  • Display efficiency in gathering market and customer info to enable negotiations regarding variations in prices, delivery and customer specifications to their managers.
  • Help management in forthcoming products and discuss on special promotions.
  • Review their own performance and aim at exceeding their targets.
  • Record sales and order information and report the same to the sales department.
  • Provide accurate feedback on future buying trends to their respective employers

Education

ICFAI Business School

Master of Business Administration - MBA — Marketing

Jan 2013Jan 2015

Ramnarain Ruia College - Mumbai

Bachelor of Science (B.Sc.) — Botany/Plant Biology

Jan 2010Jan 2013

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