Aug 2021 – Sep 2024 · 3 yrs 1 mo

• Defining and implementing the go-to-market plan acting as a trusted advisor to Commercial Leaders, leveraging data analysis to land business insights, strategies and scale the business.
• Setting the key sales support systems/processes required to meet the rapid growth of the business and develop mechanisms that enable scale. Managing the business reporting cadence weekly, monthly, quarterly and the annual planning process.
• Managing the innovation and development of continuously developing forecasting models and methodologies, owning the analysis of performance of our commercial teams, customers, prospects, partners, markets, and products/services.
• Key partner to develop project and initiatives in collaboration with Marketing, Finance, Partners, HR, Business Intelligence, CRM and other areas to continue improving, implementing new processes and ad hoc analysis.

Apr 2020 – Aug 2021 · 1 yr 4 mos

• Co-Authored the 3-year execution roadmap for Enterprise Support (ES) India, conducting comprehensive SWOT analysis of current state and detailing mechanisms to drive support pipeline growth, customer onboarding, revenue acceleration and profitability. Defined headcount planning and operational excellence tracking mechanisms to drive TAMs productivity and efficiency gains
• Partnered in conceptualizing, new product launch for Enterprise Support- Enterprise ON ramp. Responsible for concept development, testing, building tracking mechanism to be used in WW cadence.
• Program Lead for Enterprise Support Marketing, partnering with WW leadership and Support Product teams to add ES references globally and led field enablement detailing value ES value proposition.
• Responsible for driving P&L for Enterprise support by building mechanisms to proactively solve for customer concerns and reducing case/ tickets cost

Aug 2017 – Apr 2020 · 2 yrs 8 mos

• ● Built Industry and GTM specific Marketing Program: Conceptualized, executed and standardized marketing event to engage C-level audience with Industry solutions and use cases. Program managed 5+ Industry In-Residence Week generating $30M+ of opportunities to connect Indian CXOs with AWS worldwide team for 5 weeks targeting 16-20 customers, where we discussed
• specific Business use cases AWS team can solve by leveraging technology.
• ● Marketing Operations, GTM India Lead: Responsible for 1) Performance Management - Campaign Reporting, Lead Flow Analysis, Marketing Optimization Analysis, 2) Planning - Budget Allocation, Campaign Scheduling, Market Intelligence, and 3) Budgeting: Managed the annual budgetary spend in a compliant and responsible manner to drive the highest possible ROI.
• ● GTM: Program managed Marketing Initiatives/ Sales Plays across the four stages – Identify, Equip, Enable and Evaluate. This included identification of Customer Target Segment and Stakeholders, creation of Campaign, EDM and Landing Page, building Sales Playbook & Battle-cards, Campaign / 1:1 Workshop Management, prospecting and measuring results.

Jun 2016 – Aug 2017 · 1 yr 2 mos

• Partnered in Amazon India growth by implementing end to end sales processes from Demand Generation, Lead Qualification, Sales Presentation, Partner Onboarding to Key Account management, Tool Adoption and Delivery Management
• Defined Sales Plan as per 3P National Strategy to bring dominant players across categories/ regions
• Delivered 110% vs annual sales targets in 2016 and ended 2017 Q1 with 144.4 % achievement vs target.
• Analyzed customer product portfolio and Amazon platform sales data to come up with data driven actionable insights which help manage customer’s account and derive customer success

May 2015 – Jul 2015 · 2 mos · Bangalore Area, India · On-site

• As is vs. To be Analysis- Studied existing Lead Prioritization Framework, Amazon Sales Operations, BD Processes
• Worked with key stakeholders and analyzed Industry reports to identify relevant parameters for the relevance of sellers
• Proposed enhancements in sales operations processes and developed an input mechanism to incorporate recent trends
• Integrated activities like Competition Benchmarking, Online Trend Synchronization, Selection GAP Identification in process
• Developed excel model of the framework and implemented it in Footwear and Apparel Industry addressing selection GAPs

Feb 2013 – Jul 2014 · 1 yr 5 mos

• • Worked as Qlikview Lead Consultant and managed a complete Market Portfolio Dashboards and Analytics wing of the client. Responsibility Included Stake holder management, Requirement Analysis, Estimation and Development of Enhancements, GAPs and Projects, Aligning with cross platform teams, Server Management, Load balancing, License management and Pre Sales.

Nov 2010 – Jan 2013 · 2 yrs 2 mos

• • Worked as Pre-sales consultant in BIPM-COE at TCS MUMBAI which is the Presales unit and serves as a Competency Center sheltering various technology platforms, delivering complete BI solution architecture to Manufacturing customers. I worked as Technical Consultant and was involved in consulting customers, analyzing their solutions on different platforms and environments, delivering POCs, RFPs. Have closely interacted with customers analyzing requirements and proposed solution architectures.

Jun 2009 – Jul 2009 · 1 mo · Noida Area, India