Pushkal Bajpai

Business Development Executive

Mumbai, Maharashtra, India11 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led growth initiatives for BYJU'S in the UK.
  • Spearheaded affiliate marketing at Media.net.
  • Achieved high NPS and CSAT scores across platforms.
Stackforce AI infers this person is a B2C SaaS and EdTech professional with strong expertise in customer experience and business development.

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Skills

Core Skills

Business DevelopmentDigital StrategyBusiness StrategyMarketing StrategyCustomer ExperienceProduct ManagementBusiness AnalysisSoftware Development

Other Skills

Affiliate MarketingAlgorithm DesignAlgorithm DevelopmentAutomationBusiness Growth StrategyCSATCross-functional Team LeadershipCustomer Experience ManagementCustomer HappinessCybersecurityDigital MarketingDigital TransformationForecastingGo-to-Market StrategyGoogle Adsense

About

At the forefront of Media.net's strategic initiatives, I am dedicated to driving organic traffic growth and spearheading affiliate marketing ventures. My recent tenure involves a sharp focus on expanding SAAS and Cybersecurity affiliate business within the vital US and EU markets. My journey at BYJU's was been paved with a series of leadership roles, including managing P&L, Sales, Marketing, and Growth as Senior Vice President for BYJU’S FutureSchool in the UK. The team and I have significantly influenced customer experience, overseeing a substantial parent and learner base and demonstrating a commitment to high NPS and CSAT scores. My leadership in these areas is a testament to a career dedicated to enhancing user engagement and satisfaction across diverse international markets.

Experience

Media.net

Building Affiliate Business (SAAS | Finance | Health)

Oct 2022Present · 3 yrs 5 mos · Mumbai, Maharashtra, India

  • Working on new initiatives targeted towards organic traffic growth and affiliate marketing for SAAS AND Cybersecurity products in the US and EU markets
Affiliate MarketingOrganic Traffic GrowthSAASCybersecurityBusiness DevelopmentDigital Strategy

Byju’s learning

3 roles

Senior Vice President & Country Head UK

Promoted

Oct 2021Jun 2022 · 8 mos

  • Led BYJU’S FutureSchool growth in United Kingdom. Managing P&L, Sales, Marketing and Growth initiatives for the country
P&L ManagementSalesMarketingGrowth InitiativesBusiness StrategyMarketing Strategy

Vice President Customer Experience

Promoted

Oct 2020Sep 2021 · 11 mos

  • Managing customer experience for all Whitehat Jr product lines across APAC, EU and North America markets. Owning renewals P&L for India market.
  • Owning NPS and CSAT for 200,000+ learners and parents on the platform
Customer Experience ManagementNPSCSATRenewals P&LCustomer ExperienceBusiness Development

Director Customer Experience

Feb 2020Sep 2020 · 7 mos

  • Driving our core mission of delivering happiness to our customers. Blitzscaled the team from 40 to 1500 in 5 months while delivering record breaking 70 plus NPS
Team ScalingCustomer HappinessNPSCustomer Experience

Amazon mx player

Senior Product Manager

Sep 2019Jan 2020 · 4 mos · Mumbai, Maharashtra, India

  • Setup the partner integration prodess for mx player app. Integrated major partners such as Shemaroo, Hungama, SUN Tv and many more
Product Road MappingPartner IntegrationProduct Management

Media.net

Strategic Partner Manager

May 2018Aug 2019 · 1 yr 3 mos · Mumbai, Maharashtra, India

  • Head of the premium publisher vertical and defined business strategy, product plan and marketing strategies for a portfolio of websites across Consumer Tech, Travel, Health and Finance
  • Managed Client Partners and driving campaign strategy across various channels (Google, Facebook, Instagram, Bing)
  • Defined appropriate Channel Mix for delivering conversions at optimal budget spends across channels
  • Coordinating with more than 40+ member cross functional team of Engineers, Designers, developers and marketers
Business StrategyProduct PlanMarketing StrategiesBusiness DevelopmentDigital Strategy

Quikr

2 roles

Head Business Acquisition - Grabhouse ( Acquired by QUIKR)

Promoted

Nov 2016Mar 2017 · 4 mos · Bengaluru, Karnataka, India

  • Spearheaded a cross-functional team across Delhi & Bangalore and reinvented the business growth strategy for Grabhouse – a $12.5 million series B funded house rental startup (Now the ‘managed rental’ arm of Indian Unicorn QUIKR - the largest online classifieds portal of India)
Business Growth StrategyCross-functional Team LeadershipBusiness Development

Entrepreneur In Residence

Nov 2015Oct 2016 · 11 mos · Bengaluru, Karnataka, India

  • Assisted Co-Founder and investors (Sequoia, Kalaari) in formulating an exit strategy for the company
  • Managed P&L for Delhi and Bangalore
  • Negotiated property deals with major real estate developers of Bangalore & Delhi
  • Launched ‘managed rental’ vertical
  • Expanded business to Pune, Noida, and Gurgaon
  • Product Integration with Quikr, CommonFloor
  • Established sales team for Delhi & Bangalore
  • Facebook Marketing campaigns
P&L ManagementNegotiationMarketing CampaignsBusiness Development

Zs

2 roles

Associate Consultant

Promoted

Jul 2015Oct 2015 · 3 mos · Pune, Maharashtra, India

  • Part of the forecasting leadership team and aided the ZS Partners in developing epidemiology forecasting capability in Pune & San Mateo office
  • Accelerated promotion to Associate Consultant in 22 months
  • Portfolio Prioritisation for some of the top 10 pharmaceuticals companies of the world
  • Estimated generic opportunity for blockbuster drugs in EU, US, China and Brazil
  • Designed a go to market strategy for Chinese markets
  • Led a 4 member cross-office team (Shanghai, London, and San Mateo)
ForecastingMarket ResearchBusiness Analysis

Associate

Jul 2013Jun 2015 · 1 yr 11 mos · Pune, Maharashtra, India

  • US | EU5: Optimised Multi Billion dollar investment for a pharma client by prioritising markets for entry and identifying suitable drug portfolio − Single-handedly modelled a unique approach to estimate generic opportunity for 6 blockbuster drugs in 8 countries − Recommended initial launch of 2 drugs in 3 EU countries due to higher expected generic uptake; advice accepted
  • CHINA: Designed a go to market strategy for world’s 5th largest pharma company launching a colorectal cancer drug in Chinese market - Led a 4 member cross-office team (Shanghai, London, and San Mateo) to manage qualitative market research
Market OptimizationMarket ResearchBusiness Analysis

Fueled

Software Developer

Jul 2012Jun 2013 · 11 mos · Noida, Uttar Pradesh, India

  • Designed the product development plan for an idea generation app, Elevatr, 100,000+ downloads within 6 months of launch
Product DevelopmentAlgorithm DesignSoftware Development

The university of auckland

Research Intern

May 2011Jul 2011 · 2 mos · Auckland, New Zealand

  • Devised an algorithm in MATLAB for automatic segmentation of 2D MRI images of gastrointestinal tract
Algorithm Development

Education

Indian Institute of Technology, Kanpur

Bachelor of Technology (B.Tech.)

Jan 2008Jan 2012

Indian School of Business

Master of Business Administration (MBA) — Finance and Marketing

Jan 2017Jan 2018

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