Pooja Nege

Associate Partner

Mumbai, Maharashtra, India15 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Extensive experience in digital marketing and SEM.
Proven track record in driving user acquisition and retention.
Strong expertise in campaign management and optimization.

Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on SEM and user acquisition strategies.

Contact

Skills

Core Skills

Digital MarketingCampaign ManagementSemMedia PlanningKeyword Analysis

Other Skills

Affiliate MarketingB2C SalesClient servicingConversion OptimizationDisplay campaignsGoogle AdwordsGoogle AnalyticsKeyword ResearchMSN AdCenterMarketplace salesOnline AdvertisingOnline MarketingOrganic SearchPPCPricing & Promotions

About

Digital Marketing Professional with experience in Account Management, Team Management, Client Servicing, Strategy, Planning and Business Development for Search Engine Marketing, Social Media Marketing, Display Advertising, Video Advertising, Mobile Advertising and Retargeting campaigns. Digital Platforms worked on: 1.Google AdWords 2.Yahoo Search Marketing 3.Microsoft Adcenter 4.Facebook Advertising 6.Youtube Video Advertising 7.Google Analytics 8.Double Click Bid Manager 9.Affiliate Marketing 10.Dynamic Remarketing (Vizury & Criteo) 11. Email Marketing

Experience

Emeritus

4 roles

Senior Associate Director

Promoted

Jul 2025 – Present · 8 mos

Associate Director

Jul 2023 – Jun 2025 · 1 yr 11 mos

Senior Digital Marketing Manager

Promoted

Jul 2019 – Jun 2023 · 3 yrs 11 mos

Digital Marketing Manager

Jul 2017 – Jun 2019 · 1 yr 11 mos

Adlabs imagica

Senior Digital Manager

Oct 2016 – Jun 2017 · 8 mos · Andheri

Vox pop clothing

Digital Marketing Manager

May 2015 – Oct 2016 · 1 yr 5 mos

Overseeing
Digital Marketing (Acquisition via online marketing channels, retention via CRM channels)
B2C Sales (Overall Website sales)
Marketplace sales (present across Flipkart, Paytm, Amazon & couple of other niche players)
Pricing & Promotions (Pricing & promotions for products basis inventory planning, stock levels, inventory age, Rate of sale etc)
Responsible for
Revenue - monthly, quarterly, yearly revenue targets
Contribution margin - ensuring gross & contribution margin benchmarks are met.
CPS / CPA metrics - Optimize cost per sale & acquisition.
Acquisition & Retention - new user acquisition, existing user retention, drive repeats & loyalty
Traffic building for the website
Campaign management on Google SEM, Google Display Network & Facebook marketplace
Client servicing and periodic reporting
Majorly worked on performance driven campaigns to optimize key metrics like CPT, CPA, CPV, CPC
Effectively used advanced features like remarketing, interest & topic targeting, conversion optimizer, site extensions, dynamic search ads, etc on Google SEM campaigns
Managed Facebook campaigns with sales/leads oriented goals as well as brand building/fan acquisition/mobile app install objectives

Digital MarketingB2C SalesMarketplace salesPricing & PromotionsCampaign managementClient servicing

Quikr

Assistant Manager

Mar 2014 – Feb 2015 · 11 mos · Lower Parel

Overlooking SEM part of the business and scale revenues coming from the business unit.
Implementing various processes to streamline work flow and improve overall efficiency.
Identifying potential of existing accounts and helping the team scaling up revenues on them month on month.
Reviewing performances of all SEM accounts on a regular basis.
Developing media plans for SEM campaign briefs.
Conducting periodic training for the team on new product updates, tools and industry trends.
Working on Display campaigns with different objectives like CPM, CPC, CPL, CPA by using various 3rd party platform like Vizury.

SEMMedia planningTrainingDisplay campaigns

Ls digital group

Senior SEM Manager

Oct 2011 – Mar 2014 · 2 yrs 5 mos

Includes promotion of company websites through organic search engines and paid search with complete organic and ethical SEM.
Working on models for search engines, advertising networks, and content websites.
Creating campaign structure, ad copies and keywords for relevant sites.
Bidding on keywords as per we predict the target market may invest, working with many companies existing in the space like Google Ad-Words, Yahoo! Search Marketing, and Microsoft ad Center.
Experience of creating campaign structure, ad copies, keywords & account performance management for relevant sites.
Strong Keyword Analysis, Website Analysis and Google Analytics skills.
Sharp Bidding on keywords as per we predict the target market may invest with best of return on investment
Monitored the following websites in major search engines like Google,Yahoo, & Bing.
http://couponraja.com/
http://coupons.compareraja.com/
http://www.biglaptopshop.co.uk/
http://www.compareraja.com/
http://bigticketshop.com/
http://www.talktalk.co.uk/