Jan 2023 – Dec 2024 · 1 yr 11 mos · Bangalore Urban, Karnataka, India

Jul 2021 – Jan 2023 · 1 yr 6 mos · Bangalore Urban, Karnataka, India

• Led a vertical, managing the growth of a portfolio of 10 brands across Europe and US marketplaces.
• Personally handled performance marketing for 10 additional brands, focusing on increasing sales and profitability on Amazon in the US and Europe.
• Derived targeted marketing strategies through thorough data analysis to determine the right price points, discounts, and offers to drive sales during sale periods and to move high inventory stocks.
• Managed and mentored a team of 2 individuals, fostering a collaborative and high-performance work environment.
• Worked closely with cross-functional teams, including brand managers, operations, and marketers, to ensure cohesive and effective brand strategies.
• Awarded as one of the top performance marketers for Amazon Prime 2022, achieving one of the most profitable sales campaigns for Winbold in the company, with a 78% sales increase during the Prime season.

May 2020 – Jul 2021 · 1 yr 2 mos · Bengaluru, Karnataka

• Managed the marketing funnel for 60+ electronic brands on Amazon, with a goal of increasing sales.
• Collaborated with brands and internal/external stakeholders to chart sales potential and realize it via Amazon Marketing Services (AMS).
• Analyzed past sales and conversion data to develop effective Amazon advertising investment strategies, optimizing ROI.
• Formulated, executed, and optimized campaigns on the AMS dashboard for 60+ brands using data-driven insights and tools.
• Led a team of 5 performance marketers, achieving a sales target hit rate of 120%.
• Facilitated the introduction of new product lines, helping brands expand their portfolios and increase sales by up to 200%.

May 2018 – Apr 2020 · 1 yr 11 mos · Bengaluru Area, India

• Envisioned the digital strategy of FMCG products; followed it up with the media planning, buying & execution
• Managed 20 cr+ budget across display, video, mobile & social channels
• Increased the revenue of the organization by 150% YoY via objective driven campaigns
• Built annual strategies after extensive research of brand, consumer, competition & industry trends

Apr 2017 – Jun 2017 · 2 mos · Mumbai Area, India

• Studied & analyzed the chemist channel; recommended strategies to increase sales of personal care portfolio
• Devised a beat wise discount plan based on the selling patterns & trends observed in the chemist channel
• Concluded pilot with 75% MoM increase in revenues & submitted a proposal on improving distribution relations

Jan 2016 – May 2016 · 4 mos · Mumbai Area, India

• Conceptualization & wire-framing the website
• Social Media Marketing
• Customer Relations
• Inventory management

May 2014 – Nov 2014 · 6 mos · Mumbai Area, India

• Program design
• Marketing plans and execution
• Increase participant turn-out
• Participants on-boarding
• On event execution lead
• Follow ups and creation of active alumni base