Sheetal Raut

CEO

Mumbai, Maharashtra, India17 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15+ years of expertise in SEM and SEO.
Proven track record in lead generation for B2B and B2C.
Hands-on experience with multiple digital marketing platforms.

Stackforce AI infers this person is a Digital Marketing Expert specializing in SEM and SEO for B2B and B2C sectors.

Contact

Skills

Core Skills

Search Engine Marketing (sem)Lead GenerationDigital Marketing

Other Skills

Account Based MarketingAffiliate MarketingAnalytical SkillsAnalyticsBing AdsCampaign ManagementCampaign OptimizationCampaign StrategiesData ResearchDisplay AdvertisingEmail MarketingFacebook AdsFacebook MarketingGoogle AdsGoogle Adwords Professional

About

A 15+ Years professional in Search Engine Marketing SEM and Search Engine Optimization with the proven experience of several years. Expertise in planning and implementing search engine optimization strategies, PPC, SMO, Digital Marketing, SEM campaigns, Lead Generation etc. for B2B, B2C & BFSI clients from all over the globe. Expertise in working on multiple domains & Industries. Hands-on expertise in: 1. Google Ads (Search, Display, Discovery. Pmax, Mobile App, ROAS Campaigns) 3. Google Analytics & Google Tag Manager 4. Facebook Ads (Paid) (Search & ROAS Campaign Management) 5. Bing Ads 6. Email Marketing 7. SEO

Experience

17 yrs 11 mos

Total Experience

6 yrs

Average Tenure

7 yrs 3 mos

Current Experience

Motilal oswal financial services ltd

3 roles

Associate Vice President

Promoted

May 2024 – Present · 1 yr 11 mos

Senior Manager - Lead Generation

Promoted

Apr 2021 – Present · 5 yrs

Manager - Lead Generation

Jan 2019 – Apr 2021 · 2 yrs 3 mos

Osp

SEM Manager | SEO | Email Marketer | ABM

Apr 2015 – Dec 2018 · 3 yrs 8 mos · Dahisar

Key Skills:
Planning, Creating and Optimizing Pay-Per-Click (PPC) Campaigns
Keyword Research and Expansion
Google Display network (GDN) and Google Search Network
Search Engine Paid Ads (Yahoo and Bing)
Mobile Marketing
Social Media Marketing (Facebook and LinkedIn)
Responsible for creating new leads for business development.
Facebook ad campaigns.
E-mail Marketing for B2B Business.
Data Research for new prospects.
Linkedin paid ads.
Account Based Marketing.

Pay-Per-Click (PPC)Keyword ResearchGoogle Display NetworkSearch Engine Paid AdsMobile MarketingSocial Media Marketing+6

Logicserve digital

2 roles

Assistant Manager

Promoted

May 2010 – Mar 2015 · 4 yrs 10 mos · Mahape, Navi Mumbai

Responsible for creating new leads for business development.
Create digital marketing solution for client after considering existing factors, feasibility study, ROI study, etc.
Create Estimates considering existing traffic from several different channels including PPC, SEO, Affiliate Market, Ad Network/Publisher, Display, RTB Platform.
Create full fledge proposal for pitch and help Sales team in technical details.
Help Account manager to understand clients target audience and business.
Preparation of various reporting format as per client need.
Handling team of 5 Juniors responsible for lead generation for business development.

Lead GenerationDigital MarketingPPCSEOAffiliate MarketingReporting

Senior SEM Specialist / Team Leader / SEM Executive at Logicserve Process Outsourcing Pvt. Ltd.

Dec 2007 – Feb 2010 · 2 yrs 2 mos · Technocity, Mahape, Navi Mumbai

Creation & management of campaigns across Google, Yahoo and Bing, Affiliates networks
Creating highly targeted adverts & in-depth keyword and audience research
Set up and optimization of client’s Google ad words/Yahoo campaigns
Establishing the most effective landing pages and advising on possible improvements.
Campaign Optimization and bid management with the help of performance reports including web analytics tools like Google Analytics.
Experience of managing multiple accounts with need based client relationships
Handling team of 10-12 junior executives
Research & analysis on Analytics account by observing organic and paid traffic. And coming up with new ideas to optimize accounts.
Maintain day today’s work report for all junior executives
Delegate Google/yahoo ad words account to the junior executives
Submit end of day report to the senior
Monitor existing account by weekly/monthly reports for each client
Mentor and teach Google Adwords to new SEM (Search Engine Marketing) Trainees