Jun 2021 – May 2023 · 1 yr 11 mos · Toronto, Ontario, Canada

Mar 2019 – Jun 2021 · 2 yrs 3 mos · Toronto, Ontario, Canada

• In this role, I led the Product team, while steering the roadmap with further breakdown into epics and user stories, guiding the development and ensuring successful deployment.
• Key Highlights:
• ✔ Championed mobile app development, optimized for iPad/tablet (both iOS and Android), from concept to delivery
• ✔ Integrated separate legacy systems through APIs to automate back-end processes, providing
• a fundamental pillar for the company to scale up
• ✔ Established a streamlined process to capture continuous feedback from users to constantly refine the product backlog and release enhancements with 2-week Sprints

Jan 2018 – Dec 2018 · 11 mos · Ontario, Canada

• In a quest to advance my Management skills, I decided to pursue MBA at Queen's University as a part of Class of 2019. The fast-paced nature of this program challenged me to step out of my comfort zone. However, working collaboratively in an international and a multi-cultural team environment enabled me with skills to thrive in a dynamic environment.
• Both team and individual consulting projects provided huge learning opportunities.
• Key Highlights:
• ✔️ President, Marketing and Sales
• ✔️ Recipient of Dean's Entrance Scholarship for previous work and academic excellence
• ✔️ Recipient Team Member of Best MBA Team award
• ✔️ Consulting Project with Canadian Tire: ‘Enhancing Digital Experience with Canadian Tire’
• ✔️ Successfully complete the 36-hour Smith-Reticle Resiliency Challenge
• ✔️ Goalkeeper for Queen's MBA Soccer Team; 3rd place in Intramural League
• ✔️ Volunteer at Habitat for Humanity
• ✔️ Active member for Women in Leadership Club

Apr 2016 – Oct 2017 · 1 yr 6 mos · Gurgaon, India

• Spearheaded product management for Asia, Middle East and Africa (AMA) region, managing a $200MM+ business with 2 brands: Apollo and Vredestein.
• In this role, I was entrusted with strategizing short and long term product roadmap, managing product portfolio, formulating annual product budgets and leading new product launch events.
• Key Highlight:
• ✔ Awarded with 'Teamwork Champion' award by Global Chief Marketing Officer
• ✔ International Introduction of Apollo Altrust in Moscow, Russia

Apr 2014 – Mar 2016 · 1 yr 11 mos · Gurgaon, India

• With this role, I switched gears from supporting to leading projects.
• I conceptualized and led partnerships with market research firms, agencies and vendors, managed marketing performance dashboards, and ensured all branding and marketing material adheres to quality.
• Key Highlights:
• ✔ Oversaw research methodology for ‘Brand Tracker’ and ‘Path to Purchase’ studies in partnership with Milward Brown and presented results to Senior Management
• ✔ Led country-wide launch of Amazer 4G Life
• ✔ Institutionalization of Annual Customer Advisory Board

Aug 2012 – Mar 2015 · 2 yrs 7 mos · Gurgaon, India

• After joining as a fresh graduate, I was responsible for updating relevant stakeholders on market research, competitive analysis, pricing and trends in sales.
• Moreover, I was responsible for managing relationships with research agencies and commissioning studies to understand the consumer, analyzing reports and presenting insights/data to the Senior Management
• Special Project:
• Key member of a cross-functional team and managed end-to-end execution of launch of Vredestein brand at former F1 circuit in partnership with Audi India.
• Key Highlights:
• ✔ Vredestein Launch in partnership with Audi India
• ✔ Long-term partnership with GFK-Nielsen for quarterly market research reports, covering top 10 players
• ✔ Rated "Excellent' by company's President and promoted