Sep 2020 – Sep 2022 · 2 yrs · Gurugram, Haryana, India

• Content Curator for Reels - Facebook & Instagram | via Russell Tobin
• Content Strategy | Trends-Production & Mimicry | Go-to-Market Plans | Analytics

Jan 2020 – Sep 2020 · 8 mos · Gurugram, Haryana, India

• Maintain the editorial calendar and execute end-to-end Social Media & Content marketing strategy for the organization.
• Collaborate with graphic designers, product managers, marketing partners, translation/localisation agencies and other departments (retention/growth, acquisition, customer relations, sales etc.) to create effective, informative, appealing and brand-compliant content for digital as well as outdoor media.
• Tasked to Create:
• Product Content: Positioning Documents, Product Literal Reviews, In-product walk-throughs, Help Documents, Release Notes, Play Store descriptions, etc.
• Media Collaterals: Social Media posts, Videos, Blogs, Case Studies, Newsletters, Mailers, Data Sheets, Web pages
• Sales Enablement: Decks, User Guides, Trainings, In-App/Push notifications, Support Articles, Collaterals for Sales enablement (ATL, BTL)

Nov 2018 – Jan 2020 · 1 yr 2 mos · New Delhi Area, India

• Manage the Marketing, Corporate as well as Internal Communication operations in line with the product and branding objectives.
• Highlights:
• Strategize, create and manage content for Gradeup’s communities of practice, PR articles, marketing campaigns, etc.
• Engage with media/creative agencies as well as in-house teams on new product briefs, campaign plans and brand strategy.
• Manage a team of graphic designers catering to the creative requirements of external and internal communications; create design guidelines and assets for channel (sales/business) requirements.
• Work with category managers to develop a product marketing mix (multiple live courses from each category of examinations) and increase sales.
• Serve as a Subject Matter Expert (SME) for content guidelines and maintain a repository of the SOPs

Nov 2016 – Jun 2018 · 1 yr 7 mos · Hyderabad, Telangana, India

• Collaborated with practice area leadership and managed the development and dissemination of knowledge products like thought leadership, white papers, procedural case studies, operational processes, SOPs and project proposals for the US, Canada, Mexico, Costa Rica and India.
• Defined a content portal project plan & road map, served as the SharePoint administrator & SME for content management policies, procedures and best practices.
• Created, coordinated and executed effective communication programs across the HR Services teams globally.

Jan 2016 – Nov 2016 · 10 mos · Hyderabad Area, India

• Promote knowledge content sharing through the organization's operational business processes and systems.
• Highlights:
• Contributed to KM resources by preparing content frameworks for best practices and capturing KM practices through written stories, newsletters, communication mailers, preparation of case studies and video debriefing.
• Worked closely with the Knowledge Champions to understand, identify, build, and maintain new knowledge tools eg. SharePoint team sites, document libraries and wiki pages etc.
• Contributed to the KM Industry learning app content creation & testing

Apr 2015 – Dec 2015 · 8 mos

• Chiefly tasked with product content management for Chandigarh Tri-City (Chandigarh, Panchkula and Mohali), Ludhiana, and Amritsar.
• Managed and trained a team of data collection executives for each of the cities - delivered regular briefing to ensure new content and promotions were pushed live accurately and timely. Also, worked in close collaboration with the Sales Team - facilitated periodic training of content guidelines and developments
• Taken ownership of the company’s content marketing strategy - from planning through to content implementation and measurement; ensured all internal and external content requirements were met
• Regularly analysed data reports in order to demonstrate success, identified areas for continuous improvement and provided actionable insights
• Worked on the product launch initiative of Online ordering in the Chandigarh Tri-City
• Tested content & UI of mobile app updates, and provided feedback on the same

Sep 2014 – Mar 2015 · 6 mos

• Served within Quality Management vertical with overall responsibility for maintaining the quality of the data on the website. Analysed the trends and traffic coming from major cities
• Managed the data clean-up of major international cities like London, Johannesburg, Dubai, Abu Dhabi, Sharjah, Metro Manila, Toronto, Auckland, and national cities like Delhi NCR, Bangalore, Mumbai, and Jaipur
• Ensured all website content supports business objectives and strategy