Oct 2023 – Mar 2024 · 5 mos · Remote

Apr 2023 – Jun 2024 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

Sep 2022 – Apr 2023 · 7 mos · Mumbai, Maharashtra, India · On-site

Apr 2022 – Sep 2022 · 5 mos · Bengaluru, Karnataka, India

Jun 2021 – Apr 2022 · 10 mos

• Partnered with and supported various teams of the client (Sales, Programmatic, Rev Ops, Finance) across the organization to make data-driven business decisions related to our business KPIs
• Created data reporting processes and supported the development of executive reports by turning data into digestible insights that can be easily understood and actioned
• Ensured quality assurance and accuracy across revenue sources integrated to Looker and built qualitative dashboards as per the requirements of stakeholders
• Took ownership of STAQ data warehousing by understanding and designing requirements and success criteria for data projects, and ensuring the successful completion of those projects in a timely manner
• Investigated root causes for issues/anomalies for data, partner, or ad serving problems and provided solutions to stakeholders
• Developed a deep understanding of ad technology, ad products, revenue data systems, and reporting tools, to manage day-to-day reporting requests from the client
• Worked closely with the National and Local sales VPs and SVPs to maintain the Revenue Pipeline, Seller’s Activity and Revenue Pacing reports across all networks with the integration of data from CRM, Matrix, Wide Orbit, TapClicks and Power BI
• Worked closely with Revenue Ops, Sales, and Finance teams to understand the data flows between order management, ad server, and finance systems
• Managed the CRM Sales operations and helped the team with housekeeping and troubleshooting
• Partnered with Product, Programmatic, Direct Sales and Data Engineering team in researching and analyzing the inventory performance with new production releases
• Helped the team with the recruitment process

Apr 2021 – Jun 2021 · 2 mos

• Responsible for the publisher’s UPR optimization, inventory and partner performance, programmatic advertising vision and ad-hoc revenue analysis using DFP, GA and partners' UI data
• Identified better optimizations of KPIs by abstracting and consolidating both revenue and traffic data together
• Worked closely with the internal team in the development and testing of the alert tool - "Smart Alerts"
• Prospected ideas to calculate custom KPIs to send usable daily/ weekly alerts using the tool
• Ideated the value of the product with holistic approach of brainstorming and research with the team

Nov 2018 – Dec 2021 · 3 yrs 1 mo

• Worked on hundreds of commercial blogs and articles in the field of technology, travel, science, e-commerce, news and economy
• Worked to increase the user engagement and traffic of the website using SEO and CMS plugins
• Built and analyzed content for homepage after optimization for inbound marketing

Sep 2018 – Oct 2018 · 1 mo

Aug 2018 – Apr 2021 · 2 yrs 8 mos

• Part of 30 membered core team | Conducted several institute level sessions and programs | Worked and encouraged team to connect and
• communicate with the E-Cells of other colleges
• Spearheaded a two-tier team of 70+ volunteers to plan and execute publicity of our initiatives and events
• Increased volunteer participation by 40% y-o-y; upskilled and engaged them as per their interests and capabilities
• Inked deals with 10+ emerging startups to conduct free sessions to aware students about entrepreneurship
• Arranged deemed alumni sessions to encourage positive attitude in students and create educational environment
• beyond classroom activities
• Managed to seek help from Bengal Chamber of Commerce, Govt. of West Bengal for funding
• Conducted Freshers’ Orientation to promote entrepreneurship among freshers

Aug 2018 – Sep 2018 · 1 mo

Jul 2018 – Aug 2018 · 1 mo

Jun 2018 – Aug 2018 · 2 mos

Jun 2018 – Jul 2018 · 1 mo · Muzaffarpur Area, India

• Awarded Letter of Appreciation and Platinum Certification in this Student Learning Program for outstanding performance
• Visited 500+ SMEs to innovate and trailblaze them into a Digital Life
• Gained practical experience about the operation of Small and Medium Businesses and impact of digital revolution on them
• Inculcated practical problem-solving skills that can apply in real-world business challenges

Jan 2018 – Dec 2018 · 11 mos

• Developed content related to technology, culture and education
• Helped the team to optimize web pages through SEO techniques and content strategies