sujith kumar

Associate Consultant

Ooty, Tamil Nadu, India0 mo experience

Key Highlights

Certified Adobe Campaign Classic Consultant with 4+ years of experience.
Expert in multi-channel marketing automation and customer journey optimization.
Proven track record in API integration and data-driven marketing strategies.

Stackforce AI infers this person is a MarTech specialist with strong capabilities in multi-channel marketing and data integration.

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Skills

Core Skills

Adobe Experience CloudMulti-channel Marketing AutomationApi Development & Integration

Other Skills

A/B TestingAPI DevelopmentAdobe Campaign ClassicAdobe Experience PlatformCC++Certified Ethical Hacker (CEH)Creative ThinkingCross-functional CollaborationCustomer Journey MappingCustomer SegmentationData TransformationETLJavaScriptLinux

Experience

Customer centria

2 roles

Solutions Consultant

Jul 2021 – Present · 4 yrs 8 mos · Coimbatore, Tamil Nadu, India

Designed and delivered multi-channel marketing campaigns using Adobe Campaign Classic and Adobe Experience Platform (AEP), optimizing customer journeys across email, SMS, push, and web channels.
Built and integrated API solutions to streamline data exchanges between platforms and enable automated marketing workflows, enhancing operational efficiency.
Led data transformation and ETL processes to improve targeting and personalization, ensuring that campaign data was accurate and actionable.
Optimized customer journeys, increasing customer engagement by 25% through the automation of workflows and improved journey orchestration using JavaScript for dynamic data handling and XML for data integration.
Implemented WhatsApp messaging from scratch, including integration, campaign orchestration, and automation, significantly expanding the multi-channel marketing efforts.
Utilized drop-off triggers from Adobe Analytics to track and optimize customer journeys, ensuring timely re-engagement based on user behavior and enhancing campaign performance.
Automated A/B testing across multiple deliveries within a single workflow, allowing for real-time performance analysis and optimized campaign delivery based on tested segments.
Demonstrated strong problem-solving skills by identifying and addressing gaps in campaign processes, ensuring timely solutions that improved campaign outcomes and operational efficiency.
Brought a creative mindset to campaign design, developing innovative approaches to journey orchestration and personalization, resulting in more engaging and impactful customer experiences.
Utilized JavaScript, XML, and XSLT to automate campaign processes, improving data handling and ensuring better segmentation for personalized targeting.
Introduced automation best practices, leading to improved campaign efficiency, reducing manual intervention, and enabling scaling for larger marketing efforts.

Adobe Campaign ClassicAdobe Experience PlatformAPI DevelopmentJavaScriptXMLA/B Testing+4

Intern

Dec 2019 – Jan 2020 · 1 mo · Bengaluru, Karnataka, India

Worknhire

Freelance

Jul 2018 – Feb 2020 · 1 yr 7 mos

Web developer specializing in front and development
Experienced with all stages of development cycle for dynamic web projects
Well-versed in numerous programming languages including JavaScript, SQL, C and C++

JavaScriptSQLCC++