Jul 2025 – Present · 9 mos · Netherlands · Remote

Dec 2023 – Sep 2025 · 1 yr 9 mos

Nov 2019 – Dec 2023 · 4 yrs 1 mo

• Helping customers leverage their MarTech stack to achieve a top class personalized customer experience. My goal is to make my customer successful by identifying and implementing high impact projects together.

Dec 2023 – Mar 2026 · 2 yrs 3 mos

• Adobe Marketo Engage & B2B Customer Journeys - Customer Advisory Board Member

Apr 2011 – Oct 2019 · 8 yrs 6 mos

• Responsible for supporting the Dutch Marketing & Sales organization in ensuring profitable growth. By analyzing customer trends, lead conversions, retail channel developments and campaign metrics and using this information to support Marketing Communications and Lead Qualifiers alike I enabled revenue growth for the NL Marketing & Sales teams. As part of this role I was also responsible for NL Marketing's compliance with the new GDPR legislation.
• Additionally, I worked with the Global Project team implementing a Marketing Automation solution for DHL internationally. In this role I led the development of the data integration model between DHL and the new Marketo tool suite.

Dec 2007 – Mar 2011 · 3 yrs 3 mos

• Full product owner for Day Definite International products in the BeNeLux.
• Responsible for :
• Ownership of product line proposition
• Monitoring product trends and initiating interventions where necessary
• Managing periodic product reviews
• Translating developing market needs to product requirements
• Managing product / feature implementations and changes as well as other projects
• Ensuring product information is available and up to date
• Dealing with issues in product performance
• Ensuring consistency in the entire product portfolio

Feb 2007 – Nov 2007 · 9 mos

• Managing projects within the Marketing & Sales environment of DHL Express in the BeNeLux. Most important responsibilities in this role were the formulation of business cases and project plans and coordinating all project-related activities. Also important were the creation of management buy-in for the projects and escalation of project issues in a correct manner. The projects I was working on concentrated on strategic product positioning.

Nov 2002 – Jan 2007 · 4 yrs 2 mos

• Supporting strategic Pricing decisions as well as managing day to day customer specific pricing requests. With a team of 6 analysts ensuring a consistent execution of existing pricing policies. Providing input on the development of Pricing policy based on competitor analysis and internal profitability data.

Apr 2001 – Nov 2002 · 1 yr 7 mos

• The commercial analysis department was newly founded at the time I was appointed to this role. I have developed new commercial management reporting structures including revenue, profit and customer loyalty information. I was also involved in creating commercial forecast and budget figures.

Jul 2000 – Apr 2001 · 9 mos

• Performing complex cost- and price calculations on a customer by customer basis as well as performing supporting analysis for setting pricing policy. Also responsible for coaching more junior colleagues.

Nov 1998 – Jun 2000 · 1 yr 7 mos

• Performing cost- and price calculations on a customer by customer basis as well as performing supporting analysis for setting pricing policy.