Sep 2023 – May 2025 · 1 yr 8 mos

• I launched Veera and helped drive its growth to 4 million users in the first year — that’s over 1 million monthly active users, 500k weekly active users, and 100k daily active users, all with an impressive 13+ minutes spent per user per day. This makes it one of the fastest growing web3 applications in the world.
• I also led the outward communication behind the product’s evolution: first, as a privacy browser, then as a rewards browser, and finally, introducing Web3 functionality with a multi-chain wallet and DApp store, making Web3 and crypto more accessible to everyone.
• By the one-year mark, we successfully launched Veera in 100+ markets.
• Along the way, we created an award-winning launch campaign with ‘Toilet’, raised a few eyebrows with ‘Cashpile’, and were named the Top Startup to Watch in 2024 by Outlook Magazine.
• Now, Veera is on a mission to onboard the next 100 million users to Web3 with an awesome browser (for better discovery), a universal multi-chain wallet (MPC-powered, of course), a custom DApp store (for curated Web3 projects), and more rewards and quests than ever — all wrapped up in one seamless, user-friendly platform. Because who says Web3 can’t be fun and easy?

May 2023 – Sep 2023 · 4 mos

• As one of the founding team members, I wore many hats and contributed across various areas, both within and beyond my role:
• Developed the GTM strategy for Veera’s Web2 products, which evolved with every new release (because who doesn’t love constant innovation?).
• Led the UI/UX workflow for the app’s first release, ensuring it was intuitive and user-friendly from the get-go.
• Designed the rewards mechanisms and key levers that form the foundation of Veera points, which are still powering the platform today.
• Spearheaded brand partnerships for Veera, building relationships with both Web2 and Web3 partners to expand our reach and impact.
• In short, I helped build the foundation and kept things moving forward.

Nov 2022 – May 2023 · 6 mos

Jan 2022 – May 2023 · 1 yr 4 mos · Mumbai, Bengaluru · Hybrid

• At BYJU'S, I worked in the Global Brand Marketing team on many projects across geographies. As part of my responsibilities, I was head digital brand platforms (such as Social Media), drove strategic initiatives and execution on brand marketing assignments, and was head brand partnerships for the brands in the BYJU'S family.
• Key projects included:
• Unveiled Lionel Messi as the global ambassador for BYJU'S social initiative
• Created the communication for the BYJU'S x FIFA World Cup Qatar 2022 sponsorship, garnering around 4bn eyeballs for the brand
• Education For All Campaign which resulted in the first campaign at BYJU'S which garnered 100mn views.
• Women's Day
• Kerala Blasters ISL (Soccer) Anthem - an ode to the Kerala Blasters team that made it to the 2022 USL Finals - this went onto get viewed around ~10mn times in a period of 36-48hours.
• Indian Women's Cricket Team World Cup Anthem - the most viewed digital campaign by BYJU'S with over 250mn views
• Created and distributed the anthem for the Indian's Men's T20 World Cup - Halla Macha De 2.0

Sep 2019 – Jan 2022 · 2 yrs 4 mos · Mumbai Area, India

• Content head for South Asia | Digital licensing & distribution lead for South Asia.
• I was initially hired to head content for the NBA in the Indian sub-continent.
• My role was expanded within the first few months to digital partnerships for the NBA in India and then further expanded to all distribution partnerships (tv, digital, gaming) before the end of my first year.
• Key content projects:
• Created over 350 pieces of content for the first-ever NBA India Games as the sole content resource in my first 2 weeks there.
• Rolled out Hoop Nation, which was NBA India's first ever branded content property. The digital rollout for this won multiple Promax honors (a gold and a silver).
• Kickstarted the first in-depth analysis show for the NBA in India designed for the casual fan - the NBA India Weekly Show with Rohan Shreshtha and Harman Singha
• Created the first local daily NBA highlights program for Star Sports
• Key deals include:
• TV Distribution partnership with Disney India ensuring NBA Games were showcased on Star Sports and Disney+ Hotstar in the 2020-21 season.
• TV Distribution partnership with DD Sports for non-live NBA content in the coveted 7pm-9pm slot on DD Sports driving over 70mn new viewers to NBA content in less than a year.
• Long-term TV Distribution partnership with Viacom18 & Jio that placed games on youth-centric channels such as MTV, Vh1, Voot & Jio TV.
• Original deal and a renewal with Loco for the NBA 2K League (the NBA's esports league) placing it on their platforms for a 5yr term

Feb 2018 – Sep 2019 · 1 yr 7 mos · Mumbai Area, India · On-site

• South Asia Head and P&L Leader for Publicis Emil.
• I was handpicked to be the South Asia head of the new bespoke fully integrated marketing agency within Publicis Groupe for Mercedes-Benz, and build the team from the ground up in India. While this team was getting into place, I led the transition for Mercedes-Benz from BBDO, their global partner for over a decade, while ensuring no balls were dropped for the first 6 months.
• I heralded a unique agency of between 35 to 50 professionals across diverse skill sets - Creative, Account Management, Strategic Planning, Data Strategy, Technology Implementation, and CRM - who with me set about transforming their marketing platforms and re-inventing their communication for the digital customer.
• During this tenure:
• Positioned India as a creator market and not an adaptation market by revamping local content creation for products such as the C Class, G Class, CLS Class, and GLE Class
• Accelerated growth on social media - new topical and local content helped grow their social media following 6X in less than 9months (Instagram from 200k to 1.2mn during this period)
• Elevated India as one of the top 5 markets globally to test and roll-out digital marketing transformation tools & platforms and to achieve system readiness in a record time of 9 months
• Successfully ran a data cleansing program and campaign with a staggering result of over 90% data cleansed
• Revamped their mar-tech platform by enabling the rollout of systems like DMP, Salesforce, AEM, Marketing Cloud, OneWeb, DNA, and many more to develop a Single Unified Customer View
• Improved the quality of the lead funnel for Dealerships across India resulting in the highest sales in the category (despite an economic slowdown)
• Created the first international campaign from the Indian market, which was done for the Mercedes-AMG F1 team
• Frequently created work that was covered and lauded by marketing publications and re-used multiple times across geographies in later years

Jan 2017 – May 2018 · 1 yr 4 mos

• Part of the Digitas national leadership team - I was tasked with leading Digitas' key businesses and their key collaborations with other Publicis Groupe agencies - Leo Burnett, Publicis Ambience, Publicis Capital, Leo Burnett Orchard, Beehive, Indigo Consulting, Prodigious, Arc Worldwide, Publicis Media, Zenith Optimedia, Starcom, Mediavest Spark, Performix.Convonix, Performix.Resultrix, Sapient Razorfish and Sapient Consulting to provide holistic business, transformation and communication solutions to clients.
• Clients worked on so far over the last 3 years have included:
• Reliance Jio
• Fiat Chrysler Automobiles (Jeep)
• Anheuser-Busch InBev (Budweiser, Corona, Hoegaarden)
• Nissan (GT-R)
• Parle Agro (Frooti, Appy Fizz, Frooti Fizz)
• Hasbro (Nerf, Transformers, Monopoly, Play Doh)
• Beiersdorf (Nivea and Nivea Men)
• Tata Motors (#madeofgreat, Tiago, Nano, Zest, Bolt, Safari, SOUL, Manza, Indica etc)
• Tata Cliq
• Disney+ Hotstar
• Voot
• Abbott
• Swiss Tourism
• Nature's Basket
• Lodha
• Ozone Group
• HPCL

Mar 2015 – Dec 2016 · 1 yr 9 mos

• I led key businesses for Digitas Mumbai such as Tata Motors, Lodha, Parle Agro (Frooti, Appy Fizz), Godrej Nature's Basket, Nivea, Tata Cliq, Anheuser Busch InBev (Budweiser, Corona, Hoegaarden), Swiss Tourism, Abbott, Hotstar amongst others.

Mar 2015 – Sep 2019 · 4 yrs 6 mos · Mumbai Area, India

• Head - South Asia at Publicis Emil (2018-2019) & Head - Key Accounts & Collaborations at Digitas (2015-2018)
• I returned to the Publicis Groupe less than a year after my departure from BBH and joined Digitas in 2015 (India's soon-to-be no.1 digital agency). I joined to head the biggest businesses in Digitas Mumbai and guide them strategically to their goals.
• I was later appointed joint head of key Publicis Groupe businesses across agencies such as Reliance Jio, and Jeep in addition to my responsibilities at Digitas. This culminated in me taking on the additional role of head of collaborations for Digitas with other Publicis Groupe agencies in India, and also with key teams internationally.
• Basis my experience in launching key brands successfully for the group and putting together teams from scratch between 2015 and 2018, I was handpicked by leadership to head the bespoke Publicis Groupe agency for Mercedes-Benz for South Asia in 2018.
• I was also a part of the Publicis Groupe leadership team across agencies named P100 which included top leaders across agencies such as Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Digitas, SapientRazorfish, and others.
• During this time I also was part of the 3-person committee to design a new home for Publicis Worldwide that would be the envy of marketing agencies across the country and the world. The office has gone on to be covered in key publications.

Aug 2014 – Dec 2015 · 1 yr 4 mos · Mumbai Area, India

• Lector for the MA-EMA course in KC College. On most days, I just hope to not scar them. On other days. I teach 'An Introduction To Advertising' to first year Master's students studying Entertainment, Media & Advertising.

May 2014 – Mar 2015 · 10 mos · Mumbai Area, India

• I was the first business head for the newly created digital content team that provided clients and communication agencies newer ways to conceptualize, plan and execute digital content solutions for brands.
• During my stint here, we executed content projects for clients ranging from Amazon, Budweiser, Google, UNICEF, Tetley, Unilever (Magnum Ice Creams, Lakme, Surf Excel, BeBeautiful), Platinum Guild of India, TBZ, Fab Alley, etc hitting over a million dollars in revenue in its first year of operations.
• And we also ensured that the division did all it could to help spread some good. Over the last year, the team worked with multiple NGOs such as Dasra (for a film), CRY (for an animation project), UNICEF (on a series of films and an animation project), and Aangan (a series of films for fundraising). Most of these projects were done at cost or pro bono.

Apr 2013 – May 2014 · 1 yr 1 mo · Mumbai Area, India

• I was part of a unit that looked after two diverse industries with unique business challenges.
• I worked on Skoda with a focus on their luxury portfolio (the Superb, the Octavia and the Yeti) and also their brand communication. Over the stint I also did some work on the Fabia and the Rapid not to mention plenty of dealer communication as well. This was especially interesting as I had worked on a mass brand (The Nano) until now and was looking at products that had as much legacy (the Octavia) but was sold and marketed very differently.
• I also worked extensively on Times Television Network for their English movie channel Movies Now. We did multiple campaigns to cement them as the No.1 english movie channel in India.
• While on the business, I also worked on the launch of India's first love & laughter focused english general entertainment channel, Romedy Now. The channel went on to become a leader in the category and beat competitors within its first month of launch.
• Also spent a short while launching the online real estate brand Housing.com. Also participated in many multi agency pitches winning Viber (2014) and DSP BlackRock (2013) for the agency.

Jun 2012 – Apr 2013 · 10 mos · Mumbai Area, India

Oct 2011 – May 2012 · 7 mos · Mumbai Area, India

• A key member the team that re-launched the Tata Nano pan India and executed multiple national and regional campaigns to promote the car over a 2 year period.
• Conceptualized and executed campaigns that promoted multiple products for SugarFree, India's leading artificial sweetener brand which has over 85% market share.
• Planned and executed the communication for Ramanujan IT City, one of Tata Realty's key projects in Chennai.

Apr 2010 – Oct 2011 · 1 yr 6 mos · Mumbai Area, India

• Started on Kingfisher Airlines.
• Soon was at center of the team re-launching the Tata Nano - we worked on moving the needle from 500 units a month to over 10,000 a month by building more emotional resonance with the product across traditional and digital platforms.

Oct 2009 – Apr 2010 · 6 mos

• Was part of the team that conceptualized the relaunch of Virgin Mobile in the GSM space. This involved re-inventing their brand identity from scratch.
• Also assisted my business head in conceptualising the strategy and executing the 105 film, Indian Panga League campaign for Virgin Mobile which to this date is one of India's most awarded digital campaigns.

Apr 2009 – Oct 2009 · 6 mos

• In addition to my responsibilities on Radio City and ICICI Bank Debit & Credit Cards, was also entrusted with Tang from Kraft where I worked directly with the regional client out of Singapore.
• During this stint, I was also transferred across teams to take on Virgin Mobile which was Bates's largest business in India. I kicked off this stint with the Virgin Mobile GSM campaign which saw this tongue in cheek telecom operator introduce GSM operations in addition to their existing CDMA network.

Nov 2008 – Apr 2009 · 5 mos

• Began work in the midst of the downturn on Radio City and ICICI Bank Credit & Debit Cards.

Apr 2008 – Oct 2008 · 6 mos

• Developed and executed AV's and films for ICICI Lombard a leading general insurance company in India.

Apr 2006 – Mar 2008 · 1 yr 11 mos

• Worked on ad films / av's for the following clients:
• Dabur Vatika
• ESPN and Appy Fizz promo feat Harsha Bhogle
• Corporate film for Moolchand Hospitals
• United Nations Office on Drugs and Crime ( 3 ad films )
• Headlines Today

Aug 2007 – Mar 2008 · 7 mos · mumbai

• Conceptualised and executed an activation idea for Skoda India (via Autobahn Skoda) to help activate the existing base of customers before the launch of the Skoda Fabia.
• Executed the Fabia launch for Skoda's leading dealer in Mumbai

Nov 2005 – Dec 2005 · 1 mo · Mumbai

• Was offered the dream job of every other 18yr old at the time - learn the ropes on ITC Cigarettes. The business continues to thrive.
• Followed up by the not a dream job of market research on Tata Indicom 🤷🏽‍♂️. This business is no longer in existence, but I doubt the market research affected it.